Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No 7. She comes from a background of several senior management roles, leading many marketing teams at Johnson&Johnson, GSK and delivered growth for international and UK brands. Munnawar shares her thoughts on the marketing industry's approach to diversity and inclusion (DE&I), how we can do this authentically and how brands can create a more personalised customer experience. 

Munnawar believes that diversity and inclusion should be central to a brand's core strategy and should be considered from an end-to-end perspective, including product development, range architecture, communications, and customer experiences. Munnawar also emphasises the importance of having a diverse group at the table when making decisions and reaching out to external consultants for guidance.

Don't miss this opportunity to learn from one of the leading voices in the industry and discover how to revolutionise your brand's approach to diversity and inclusion, and a personalised customer experience that will set your brand apart.

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In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to share her wealth of experience and insights on the ever-evolving landscape of marketing technology. With a distinguished career spanning multiple C-level roles across a range of renowned brands including T-Mobile, RAC, and Holland & Barrett, Lysa is a true industry veteran.

As marketers, it can be all too easy to get caught up in the latest fads and trends in technology, but Lysa reminds us of the fundamental core principles of marketing that have remained unchanged. She expertly navigates the complex world of technology, offering valuable insights on how to manage it as a CMO and how to effectively communicate with the board, shareholders, and investors.

Throughout the episode, Lysa reflects on her illustrious career and offers a unique perspective on the development of marketing over the years. On a more personal note, she candidly shares her experience balancing a demanding executive role with the demands of family life as a mother of four, and the launch of her own skincare company. Lysa emphasizes the importance of setting boundaries and the value of quality time with loved ones.

Tune in to the end of the episode, where Lysa provides actionable advice to all marketers and offers an exclusive glimpse into the mind of a seasoned industry leader. Don't miss this chance to gain valuable insights and inspiration from one of the most respected voices in the marketing world.

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In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”.

Paul and Rob discuss the impact of empathy in marketing. Rob demystifies empathy and reminds us of the enormous influence it can have in all aspects of marketing. It is something that we frequently overlook, from marketing teams to campaigns. There have been several disasters in the industry, such as the Kendall Jenner x Pepsi campaign, but also some winners, such as United Airlines' current empathetic campaign.

If we stop talking about data for a moment, there is huge gap in marketing for empathy. Rob gets Paul to reflect on his own definition of empathy and how this makes him a better leader. Rob discusses why so many leaders struggle with or avoid empathy, as well as how this harms organisations. There are many studies that prove the value of empathy when driving innovation as people feel important and safe. When it comes to brand and team transformations, empathy plays a huge part in success.

Empathy is required for collaboration, communication, decision-making, and negotiation. All of these abilities are required not only to become a better marketer, but also to become a better contributor, partner, employee, and other positions in life. 

A great listen for everyone and every marketer!

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 In this episode, Paul sits down with Jack Hinchliffe, CMO of KFC UK&I, to discuss the latest trends and strategies in customer data and loyalty. 

Jack is a seasoned commercial leader with extensive experience working across some of the world’s most beloved food brands. He has been instrumental in driving change that has made KFC more relevant, distinctive, and accessible to customers.

As brands compete for customer data and loyalty, Jack offers valuable insights on the ultimate strategic drivers behind these efforts. He shares his perspective on the shift we’ve seen in companies like Tesco, moving from a points-based system to an immediate value exchange. You will hear how KFC transformed from a brand that was ‘out of touch and irrelevant in culture’ to achieving the strongest share gains on record and being awarded 2021 Brand of the Year by Marketing Week. He offers an insightful and balanced view on what it takes to evolve a brand through collaboration, both internally and externally.

Don't miss the opportunity to gain valuable insights and inspiration from one of the industry's top leaders. Stay tuned until the end of the episode where Jack shares his advice for all marketers, offering valuable tips and guidance to help you take your marketing strategies to the next level. 

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In this episode, Athar sits down with Helene Henderson, Senior Brand Experience Manager at General Mills, to delve into marketing transformation. Helene has been in the food industry for over a decade and has spent the last 7 years at General Mills, where she has been instrumental in driving organisational design changes within the marketing department.

As someone with a background in sociology, Helene brings a unique perspective to the conversation, blending marketing and culture together to challenge traditional ways of thinking about consumers. She believes that using terms like 'targets' is damaging and instead advocates for viewing consumers as people within the context of their societies.

During the episode, Helene shares her personal insights and experiences in leading marketing transformation at General Mills. She reveals tried and tested strategies for gaining collective buy-in, and provides insights into how success is measured. She also candidly discusses some of the biggest challenges she has faced and how she overcame them.

Marketers can expect an honest, compelling, and thought-provoking conversation about marketing transformation at a company that has been in existence for over 150 years. Helene's unique perspective and wealth of experience make this episode a must-listen for anyone in the marketing industry. So tune in now and gain valuable insights into how to drive meaningful change in your organisation.

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Are you ready to learn the secrets of successful marketing transformation? In this episode of the podcast, Athar sits down with Helen Owen, VP Marketing of Tribe, to discuss the evolution of marketing in the Fintech industry. With 15 years of experience in the field, Helen is an established Fintech marketer and independent consultant, working with businesses of all sizes. As the Goodwill Ambassador of the European Women's Payments Network, she brings a unique perspective on the challenges of marketing in the Fintech sector.

Helen offers a fresh perspective on marketing, challenging the traditional notion of digital as a separate subset of channels and instead advocating for a holistic or integrated approach. She shares her experiences as an independent consultant, often observing the negative effects that silos may have on a business.

Listen as Helen and Athar discuss the challenges of proving marketing's value at the board table and the importance of gaining visibility into operational systems and funnel activity. Helen shares her experience at Tribe, a three-year-old Fintech firm, and offers valuable insights and pearls of wisdom that can be applied to any marketing profession.

Stay tuned until the end of the episode, where Helen openly shares her strategies for elevating marketing to the board table and provides valuable recommendations for fellow marketers. This is a must-listen for anyone in the marketing industry looking to stay ahead of the game and drive successful marketing transformation.

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In this exciting new podcast series, Athar Naser sits down with industry-leading marketing professionals who are shaping the future of their companies and driving change. Get an inside look at how these trailblazers approach change, their own personal resets, and the innovative ways of thinking and building processes that create measurable impact.

In the first episode of Inside Marketing Transformation, Athar is joined by Nathan Wadlow, Head of Digital at Virgin Wines. Virgin Wines is one of the UK's largest direct-to-consumer wine retailers, with the goal of revolutionizing the way people buy wine in the UK. With a portfolio of over 1,000 products and 180,000 active customers, Virgin Wines has made a significant impact on the industry.

Nathan shares the impact of COVID-19 on Virgin Wines and the challenges they faced as an e-commerce business. He offers valuable insights on building a successful team structure, navigating a rapidly changing macro-environment, and other elements that help accelerate transformation. As a bonus, Nathan even shares some of his top wine recommendations.

Don't miss out on the valuable insights and inspiration in this episode. Tune in now to hear from one of the industry's top leaders and gain a deeper understanding of the marketing transformation process.

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Are you curious about the behind-the-scenes story of how Canton Marketing Solutions joined the CvE and Goodway Group family? In this week's episode of Time for a Reset, we sit down with founders Rob Webster and Nick King, who share their journey and the reasons behind their decision.

With decades of experience in digital marketing and leadership roles at top companies such as MediaCom, Yahoo, Tacoda, Crimtan, News UK and Future, Rob and Nick are experts in the field. In 2018, they founded Canton Marketing Solutions, a consultancy aimed at helping brands take control of their digital marketing activity. And now, as part of CvE and Goodway Group, they are in a unique position to share their insights and knowledge with an even wider audience.

In this episode, Rob and Nick share the inside scoop on what motivated them to join CvE and Goodway Group, and how it has benefited their consultancy and clients. They also share their thoughts on the challenges facing CMOs and how businesses can best leverage their partners. They delve into the growing trend of in-housing and provide a unique perspective on how to make the best decisions for your business. They also discuss the talent shortage in the industry and offer suggestions on how to train the next generation of marketers.

Don't miss this opportunity to hear the story straight from the founders themselves. Tune in to find out how Canton Marketing Solutions has grown and evolved, and what exciting things are in store for their future with CvE and Goodway Group.

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In this episode of Time for a Reset, Paul sits down with industry veteran Ellie Norman, a C-Suite executive and former CMO of Formula 1. This episode of Time for a Reset is a must-listen for any professional looking to gain a competitive edge in the industry and stay ahead of the curve!

Ellie brings a wealth of experience and knowledge to the table, offering valuable insights on how to balance short-term and long-term marketing strategies. She provides a unique perspective on the role of economic cycles in shaping marketing strategies and how the pandemic has disrupted traditional market patterns. 

From the rise of subscription streaming services to the emergence of gaming elements on streaming platforms, Ellie expertly navigates these trends and provides actionable marketing insights.

Throughout the episode, Ellie also shares her personal journey in the marketing industry, highlighting the importance of building strong relationships, empowering teams, and creating value for customers. She also offers her invaluable advice on how to build credibility as a marketer.

Don't miss out on this opportunity to gain valuable insights from one of the most accomplished C-Suite executives and former CMO of Formula 1!

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Join Paul as he sits down with Christine Fellows, Managing Director of NBC in the APAC region, for a conversation that will challenge your thinking and leave you feeling empowered to make a difference.  

In this thought-provoking conversation, Christine and Paul delve into the topic of equal opportunity and female leadership in the workplace. With research from Christine's own project Nineby9, they discuss the surprising results of a survey on women's expectations of gender pay in the workforce. Christine offers insights on cultural differences, the importance of diversity in the workplace and shares her thoughts on the power of Gen Z and how they may hold the key to a more equal future..

But it's not all serious, Christine and Paul also discuss the entertainment industry, Christine shares her experience of working at NBC, Comcast and Turner, and even shares her thoughts on the future of AI and what's coming next. And even if you're not in the entertainment industry, Christine's advice on how to drive change and promote diversity will be valuable for anyone looking to make a difference in their own workplace. 

Don't miss this enlightening and action-inspiring conversation - tune in now!

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