Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Get ready to take your marketing game to the next level with this episode of Time for a Reset! Join Paul as he sits down with Mark Evans, Managing Director of Marketing & Digital at Direct Line Group, to learn from one of the industry's top leaders.

Mark shares his wealth of experience, from his early days at Mars to his leadership roles at HSBC and 118-118. He also offers valuable insights on imposter syndrome and the philosophy of radical candor, and how to create a culture that encourages open communication and feedback.

Mark also delves into the importance of Agile working and the mindset behind it, and shares his thoughts on data-driven marketing and how to make the right investment decisions. Plus, he offers his predictions for the role of marketing at the board level in the coming years.

Tune in now and discover the secrets to success in the fast-paced world of marketing from Mark Evans, a true expert in the field. With his in-depth knowledge and practical advice, you'll learn how to overcome imposter syndrome, create a culture of open communication, and stay ahead of the curve in data-driven marketing. 

You'll also hear Mark's thoughts on the future of marketing and how to position yourself for success in the boardroom. This is an episode you won't want to miss, so tune in now and take your marketing skills to the next level with Mark Evans!

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Are you ready to learn the secrets of successful marketing from a true industry insider? In this episode of Time for a Reset, Paul sits down with Brandon Keenen, CMO of Ziglu, a new challenger crypto bank recently acquired by Robinhood, to discuss the complexities of marketing and the importance of Radical Truth and Transparency.

With a diversified background, including CMO of Antstream and experience working with networks such as CNN, Buzzfeed, and AOL, Brandon offers valuable insights on the challenges of discussing attribution at the board level and the misconceptions surrounding digital marketing. He emphasizes the necessity of trust and communication, particularly between the board and investors, and the importance of balancing the marketing funnel to achieve success.

Brandon also shares his thoughts on the future of Facebook and Google in marketing, and the strategies Ziglu has implemented to build a strong brand. He also reveals his personal efforts to develop as a marketer and the "kite strings" strategy he uses to foster a culture of truth and collaboration among his team. 

Don't miss this opportunity to learn from a marketing veteran and gain valuable insights that will help you achieve your best. Tune in now!

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In this episode, Paul sits down with Ritchie Mehta, CEO of the School of Marketing, an organization dedicated to revolutionizing marketing education and empowering individuals worldwide.  Ritchie is a true trailblazer in the industry, leading the charge to revolutionize marketing education and empower individuals worldwide.

As a passionate advocate for diversifying the marketing industry and providing opportunities for disadvantaged youth, Ritchie shares his own personal story of feeling like an outsider in his early career. He candidly discusses the challenges faced by underprivileged students and minorities in the marketing field, including discriminatory recruitment processes and toxic company cultures, and offers actionable advice for individuals and businesses to create a more inclusive and equitable industry. 

He also delves into the importance of retraining and upskilling in today's job market, and shares how businesses can take advantage of resources such as the apprenticeship levy to not only support young people but also help their own growth.

This is episode is hard hitting, don't miss this chance to hear from one of the most influential voices in the marketing industry and gain actionable advice to take your career and business to the next level.

 Tune in for a thought-provoking and enlightening conversation on how to build a more inclusive and equitable workforce. You won't regret it...

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Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of the world's leading beauty companies. 

Lex shares valuable insights on how L'Oreal has transformed and adapted to stay competitive in today's digital landscape. He delves into how matrix structures have enabled digital to be embedded across the company without creating silos, and how L'Oreal fosters a culture of innovation and experimentation.

But that's not all, Lex also shares his thoughts on the future of digital, including web3 and the Metaverse, and how companies can make an impact in the non-profit world. He shares one of his own initiatives that brings together CMOs to address children's well-being.

Marketers, don't miss this chance to hear from a marketing leader at one of the world's most successful companies, and gain actionable advice on how to stay competitive and make an impact in today's digital landscape.

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In this episode, Paul sits down with Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar brings a wealth of experience, having begun his career in the Scottish government and running the e-commerce team at Campbells Prime Meat before joining Bella & Duke as CMO.

One of Tushar's key strengths is his ability to control the narrative of marketing within a company. He shares valuable insights on how to educate colleagues in the C-suite and build trust and commitment to marketing as an investment. Tushar also candidly discusses the common challenge of proving ROI and offers practical tips on how to build a system to win trust in marketing.

But that's not all, Tushar also shares his personal insights on how to build a better relationship with the board and other marketers. He offers actionable advice on how to bridge the gap between marketing and other departments, and how to ensure that marketing is seen as a key driver of business growth.

Marketers, don't miss this chance to hear from a marketing leader at a successful company and gain valuable insights on how to take your marketing strategy to the next level. 

Tushar's wealth of experience and practical tips will surely inspire and guide you to reach your marketing goals!

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Time For a Reset is back!

In this episode, Paul sits down with Rory Sutherland, a true industry legend with 35 years of experience at Ogilvy, and one of the early pioneers of behavioral science in marketing. Rory is also the author of "Alchemy: The Magic of Original Thinking" and a regular speaker at Ted Global and marketing conferences.

In this jam-packed episode, Rory and Paul cover a wide range of topics, from the role of marketing at the board table, to the behavioral science of transport, and Rory's unique perspective on the metaverse. Rory reminds us that marketing is a vast discipline that is often overlooked and undervalued in business. He shares his insights on why the obsessive focus on shareholder interest can be counter-productive in driving growth, and encourages leaders to broaden their perception of where marketing and innovation play a role.

Rory also candidly discusses how corporate culture can stifle innovation and the origins of corporate conventional norms, and offers practical advice on how to navigate around them. He also talks about his new venture, the MAD//Masters course, designed to help marketers upskill and adapt in this ever-changing marketing landscape.

Marketers, don't miss this opportunity to hear from a marketing legend and gain valuable insights on how to reset your marketing mindset and stay ahead of the curve in this rapidly changing industry. 

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 In this episode, Paul sits down with Matt Bushby, Marketing Director at JustEat, a company that has mastered the art of digital marketing. Matt brings a wealth of experience and a unique perspective on digital transformation and how it applies to businesses like JustEat.

One of Matt's key strengths is his understanding of how digital businesses can take the road of attribution and not invest in their brand. He shares valuable insights on how to set the right KPIs when brand awareness activity is running and how to measure the impact of these tactics. Matt also explains how JustEat is much more than a digital business doing performance marketing, but a mature brand that recognizes the value of investing in the long term and how that drives new customers, repeat customers, and Customer Lifetime Value.

Matt also delves into the importance of incrementality and how a brand will never reach a perfect measurement model. He shares his experience on how there's never a right answer from econometrics, digital attribution, or running an incrementality study, but the key is to understand these practices and piece everything together. It's a balance of science and art.

Marketers, don't miss this chance to hear from a marketing leader at a successful digital company and gain valuable insights on how to take your digital marketing strategy to the next level. 

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A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul chairs a panel of industry experts including  Steve Chester Director of Media at  ISBA , Oliver Whitten Chief Operating Officer at AdForm, Allison Thorburn Digital Accelerator lead from BT. They highlight how auditing has improved, what’s new in terms of supply chain optimisation, the evolution in to new channels and of course the identity dilemma.  This fascinating discussion hones in on how the industry needs to grow up to align with advertiser expectation and how the industry can avoid a scenario where consumer tracking is even more invasive than with 3rd party cookies. Last but not least, Paul asks his guests to share one key area that brands can focus on to prepare for a bright but more complex and fragmented future. It’s an insight packed episode!

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In this episode, Paul sits down with Cheryl Calverley, the CEO and CMO of EveSleep, a company that has mastered the art of business transformation. With over 15 years of experience in marketing roles at companies like Unilever and AA, Cheryl brings a wealth of knowledge and a unique perspective on business transformation and leadership.

Cheryl understands the complexities of business and how no business is entirely driven by one factor, but instead, it is a complex ecosystem. She shares her valuable insights on how to look at the whole mix of the market and consumer and how they interact, and how to navigate through competition and come out stronger. She also candidly discusses how EveSleep came to a crossroads with increased competition and how it led to a pause on marketing spend and a questioning of everything from product to price and customer experience.

Cheryl also delves into the importance of data and how it is a huge differentiator in identifying where to be more effective, not just efficient. Looking forward, Cheryl explains how experiential ecommerce and content marketing will increasingly come into play as EveSleep looks to broaden into a wellness brand.

Cheryl's wealth of experience and practical tips will surely inspire and guide you to reach your business goals. Tune in now and take the first step towards mastering the art of business transformation!

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Are you tired of being bogged down by "busy work" and feeling unappreciated as a marketer? In this episode, Paul chats with Jada Balster, Head of International Marketing for Workfront, an Adobe company. 

Jada shares her insights on how to break free from the daily grind and focus on what truly matters in marketing. With the shocking statistic that marketers only get to spend 19% of their time on real marketing, Jada has implemented strategies to hot house strategic goals and set her team stretch “visible” projects to engage them.

Jada also shares her perspective on how the COVID-19 pandemic has led to a renewed focus on digital upskilling and development for marketers. She explains how her team at Adobe felt empowered to break free of tried and tested strategies and lean more heavily into digital experimentation. Jada also highlights the importance of marketing teams putting as much effort into retention and adoption as they do acquisition.

Don't miss this opportunity to gain valuable insights and strategies on how to break free from the daily grind and focus on what truly matters in marketing. Tune in now!

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