We are delighted to have Joe St John, Chief Customer Officer from AutoFi, with us for the next two episodes.

His background is automotive, his parents worked in dealerships, and he has been a salesman, manager and trainer in the trade for a number of years.

Joe was our favourite speaker from this year's NADA conference in New Orleans. He is so passionate about the customer experience and how we transition from their digital research to the buying process on site. As he says time kills deals, so let's focus on making it as smooth and efficient as possible.

Here are the highlights:

{02:25} Joe's background

{06:55} Time Kills Deals

{10:25} Fastest growing tech company since 2010

{13:05} The we purchase has changed

{15:00} Customer digital research

{17:14} Start process in the dealership where the customer is

{19.50} Too much time taken to stack the deal lets the customer shop elsewhere

{25:07} Disconnect between digital research and selling in the showroom

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk