Keith Grossman, president of TIME magazine, has a long track record of revising and modernizing digital media brands. With leadership roles at Bloomberg and WIRED under his belt, Grossman has been responsible for leading the nearly century-old brand into web3 over the past year. During this time, they’ve experimented with tokenizing covers, collaborated with with Beeple, and partnered with the Cool Cats Community. But that’s not all. Now, Grossman has launched TIMEPieces, the brand’s web3 community initiative. Featuring collaborations with leading NFT artists as well as artists who had previously contributed to TIME, the Genesis drop and Slices of Time drop have done more than $35 million in total sales volume. Grossman is truly at the forefront of the web3 movement, and is working to ensure his legacy media brand stays relevant in the space with impactful, tangible results.

In this episode we cover:

• The vision behind TIMEPieces and the future of the initiative
• How web3 and NFTs will disrupt digital media
• The value of tokenizing the written word 
• What’s next for TIME in the web3 ecosystem

To listen to the audio version of this episode, go to http://smarturl.it/nftnow

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