Time4Coffee Podcast

David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.

David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients. For over 30 years, David has been the author of an unconventional approach to creativity, using small teams, linguists, and computer modeling to create new ideas. His approach has led to the development of such category-changing names as Sonos, Pentium, Swiffer, and BlackBerry.

David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients.

David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vision. Under his leadership, Lexicon Branding has continued to focus on the development of brand names and brand architectures that make significant contributions to the sales and marketing goals of its clients.

Lisa Shalett is a Managing Partner & Head of Strategic Innovation at Brookfield Asset Management, a position she took after a year-long ‘retirement’ during which she advised startups and worked as an angel investor. Brookfield is an alternative asset management firm that focuses on long lasting investments in areas such as real estate. Lisa is an expert in the field of investment banking and financial services following her impressive 20 year career at Goldman Sachs, one of the largest investment banks in the world. At Goldman, Lisa held numerous positions including Global Head of Brand Marketing and Digital Strategy, managing the company’s brand during the 2008 financial crisis.

Lisa Shalett is a Managing Partner & Head of Strategic Innovation at Brookfield Asset Management, a position she took after a year-long ‘retirement’ during which she advised startups and worked as an angel investor. Brookfield is an alternative asset management firm that focuses on long lasting investments in areas such as real estate. Lisa is an expert in the field of investment banking and financial services following her impressive 20 year career at Goldman Sachs, one of the largest investment banks in the world. At Goldman, Lisa held numerous positions including Global Head of Brand Marketing and Digital Strategy, managing the company’s brand during the 2008 financial crisis.

Lisa Shalett is a Managing Partner & Head of Strategic Innovation at Brookfield Asset Management, a position she took after a year-long ‘retirement’ during which she advised startups and worked as an angel investor. Brookfield is an alternative asset management firm that focuses on long lasting investments in areas such as real estate. Lisa is an expert in the field of investment banking and financial services following her impressive 20 year career at Goldman Sachs, one of the largest investment banks in the world.

Lisa Shalett is a Managing Partner & Head of Strategic Innovation at Brookfield Asset Management, a position she took after a year-long ‘retirement’ during which she advised startups and worked as an angel investor. Brookfield is an alternative asset management firm that focuses on long lasting investments in areas such as real estate. Lisa is an expert in the field of investment banking and financial services following her impressive 20 year career at Goldman Sachs, one of the largest investment banks in the world.

Alex Grodnik is a co-founder at Payclub -- a next gen banking platform for Gen Z. Payclub allows you to create an infinite number of groups with friends to help manage and budget money together. Alex is also the founder of Grod Media, a company that produces podcasts to market and partner with brands, and he hosts the Moving Up podcast, a highly rated business podcast with over 500k downloads. Prior to launching Payclub or Moving Up podcast and Grod Media, Alex spent over three years as an analyst for global investment banks like J.P. Morgan and Houlihan Lokey.

Alex Grodnik is a co-founder at Payclub -- a next gen banking platform for Gen Z. Payclub allows you to create an infinite number of groups with friends to help manage and budget money together. Alex is also the founder of Grod Media, a company that produces podcasts to market and partner with brands, and he hosts the Moving Up podcast, a highly rated business podcast with over 500k downloads. Prior to launching Payclub or Moving Up podcast and Grod Media, Alex spent over three years as an analyst for global investment banks like J.P. Morgan and Houlihan Lokey.