Michael Counts is an artist, entrepreneur and pioneer in the field of immersive entertainment also known as transportive entertainment. In other words, Michael creates large-scale entertainment experiences that involve the audience as a participant. He is the founder of entertainment production company, Counts Projects, and the career coaching company, A-Plan Coaching. Over the years, Michael has breathed life into numerous creative endeavors such as, The Ride in New York City. And he’s worked with A-list clients like fashion designer Michael Kors, and Hollywood shows including The Walking Dead.