Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best – bio) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development). The discussion includes a personal journey to Lily, creating trust, and working with retailers, possible uses, styling vs. perception engines, and the “solve”, cash flow and scaling, data and analytics, and multi-brand retailers.

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