New generative artificial intelligence tools like Stable Diffusion and ChatGPT can create stunning headshots, write flawless prose — even imitate someone’s voice. Basically, a catfisher’s dream. In other words, these tools enable a user to create a false online persona that in some cases can be used for financial gain. Catfishing and other online romance scams have become an increasing problem, especially on dating apps. Tinder, one of the most popular dating apps in the U.S., has stepped up its efforts to combat these scams in recent years, with features like a new video verification system to authenticate users’ identities. Marketplace’s Meghan McCarty Carino spoke with Rory Kozoll, Tinder’s senior vice president of product integrity, about the company’s efforts to fight scams, strengthen trust and potentially deploy AI tools in support of Tinder’s and its users’ goals.