听 Michelle 讲述美国故事

正在美国斯坦福大学进行学术访问的沈朝旭，是个思想活跃的创业者。他大学毕业工作了几年之后，就在北京创立了自己的公司，三年之后，公司被并购，他又留在被并购的公司里继续发展，带领更大的团队拓展全国业务。在我与他的上一期访谈中，沈朝旭分享了他的创业故事。这期我和他重点探讨了他到美国来学习的情况，尤其是他在硅谷这个地方感受到的创业环境，以及观察到的中美之间思维上的不同之处。如果你正在思考创业的话，我建议你参考他在节目最后的一段给创业者的几点建议，希望对你有所启发。

In our last episode, I shared my interview by ChinaBiz Connect about trade shows in China. As I pointed out, one of the first steps in doing business in China is establishing relationships with potential partners and customers, and attending trade shows can help foreign companies leverage the venue to attract a crowd and to have many conversations in a short period of time. I talked about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provided recommendations for choosing the right shows and getting expert advice. 

In this episode I will share the 2nd part of the interview, focusing on tips to attend trade shows in China, such as what you should do before, during and after a trade show to take full advantage of it. An example is the China International Technology Fair (csitf.com) in Shanghai. Understanding the uniqueness in Chinese culture and people will help you have a great experience and outcomes at trade shows in China.

正在美国斯坦福大学进行学术访问的沈朝旭，是个思想活跃的创业者。他从小就颇有生意头脑，在他创业公司被并购，并且兑现了自己的承诺后，他来到了硅谷进行学习和充电，又一次寻找到了创业的机会。我请朝旭分享了他的个人故事以及创业的心得，希望对正在思考创业的朋友们有所启发。

One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. 

This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries.

我的朋友Anna 洪蕾是 GirlUp 美女创业工场西雅图分部的创始人，她本人也是个正在创业的大美女。她的公司 SapphireView （蓝视科技），创立于西雅图，开发具有人工智能的视频分析处理软件。

2017年， SapphireView 作为优质项目参加了央视的“创业英雄汇”展示，Anna也有机会登上了央视舞台。2018年，他们荣获了第十三届“春晖杯”留学人员创新创业大赛优胜奖。那 Anna 是怎么开始创业的那？请跟我一起来听听她的分享。

张超在国外留学一毕业就开始和同学一起创业了，他们的公司Ubi Interactive，得到了微软和TechStars的投资，从德国搬到了西雅图。现在已经成为全球领先的人机互动方案提供商，产品也已经在全球销售，并且授权或者集成到众多的一线品牌的智能产品中了。

那张超和同学是怎样开始创业并走到今天的呢，请跟我一起听听张超的创业故事吧。

上一期，维思科技CEO蒋志予博士分享了他80年代来美国后经历过的三个事业阶段，从基础科学研究到硅谷企业工作，近些年又作为咨询顾问应用前沿科技帮助企业实现技术转型。

这一期，蒋博士分享了几个案例，帮助我们了解维思科技是怎样通过数字化、智能化科技来驱动企业升级转型的。

Fashion is a $2.4 trillion-dollar global business (2% of world’s GDP), and is one of the most polluting industries in the world. Sustainability is a complex and critical issue in today’s fashion industry. China is the largest textile producing and exporting country in the world with $110B exports of textiles and apparel (2017). “Made in China” is on 50% of the world’s apparel (Business of Fashion). This also means that an estimated 53% of the world’s textile production waste comes from China - an estimated 70,000 tons produced every day, and 2.5 billion tons of polluted wastewater produced annually. 

In this episode, Rayne Reed will discuss what each of us can do in sustainable fashion, what companies can do to increase sustainability while meeting consumers’ demand, and share some industry best practices. Rayne has 30 years’ experience in the fashion industry, has worked for Gap as Senior Director of Product Development and Buying in China, and lived in USA, Europe and Asia.

硅谷的维思科技公司（VESS）CEO蒋志予博士80年代来美留学，是纽约州立石溪大学实验粒子物理学博士、斯坦福博士后、美国能源部国家实验室和美国国家航空航天局NASA的高级研究员。后来他到硅谷的软件企业工作，在获得丰富的企业经验后又转型做咨询，成为企业信息化转型、创新、物联网大数据云时代新工业革命的推动者。蒋博士的职业历程走过了三个阶段，科学生涯、企业生涯、咨询生涯。最近几年他带领着维思科技在产品和解决方案创新、系统集成、管理和技术咨询、数据中心转型、以数据为中心的决策支持系统、工业互联网等方面为全球500强企业、大学和政府部门提供战略和战术咨询服务及解决方案。

维思科技将协同合作伙伴一起参展4月18-20日在上海的中国（上海）国际技术进出口交易会（简称“上交会”），蒋博士将在展会的智慧城市论坛演讲，介绍维思科技在智慧城市方面的平台及解决方案。欢迎到上交会现场与维思科技接洽讨论商务合作。

上一期，在硅谷创业的Heidi Yu分享了她在大学里创业的过程，比如在2014年是怎样创立了Boostinsider (boostinsider.com)。这一期，我请Heidi介绍了他们的产品SocialBook（搜秀簿）和他们在中国的发展计划。Heidi提到他们当年打开中国市场的第一步是通过参加展会和论坛，并且Boostinsider 将在4月18-20号参加中国（上海）国际技术进出口交易会，利用展会寻找中国的合作伙伴、客户和投资者。