听 Michelle 讲述美国故事

Many people know China is a huge market and they cannot ignore it, but they also have concerns about working in a market they are not familiar with, and especially after having heard stories about intellectual property protection challenges in China. What should a successful partnership look like? How do you build business partnerships in China? Who should you work with? What resources you can tap into? What are the industries you need to concern about IP protection and how? In this episode, Andy Wilson, Chair of the Washington State China Relations Council, will share with you his thoughts about these questions. 

Andy has been a leader in international economic development, innovation, and China-U.S. trade for more than 25 years. Working predominately in the corporate sector, he has led the growth of a series of technology and consumer products companies across Europe, North America, and Asia – and particularly in China.

Wendy Wu是美国大使馆的教育专员。今天她将为我们介绍美国大使馆EducationUSA的大课堂系列：如何手把手DIY (Do It Yourself) 美国大学申请，如何书写文书、选校等。Wendy还分享了自己的一些观点，比如，DIY申请大学的优劣势对比，美国大学希望录取什么样的学生，择校时应该注意些什么。希望能帮你获取更多关于留学的信息。

欢迎留言您的所思所想。想获取更多这方面的信息，也请关注我的微信公众号：zhongmeishangye，Michelle漫谈中美商业。

The Chinese New Year in 2018 is right at the corner on Feb 16, and how would businesses in China celebrate this holiday and how is it going to impact your business? China is a big country, what different social customs and habits do people have from different regions in China? In this episode Michelle Zou and Alex Lu will share with you how global and local companies in China run their rhythm of business accordingly to the Chinese traditions and holidays, and what you want to know about the sub-cultures inside China. Knowing these basics will help you be more effective in communicating with Chinese and running your business.

2月16日是中国的农历新年，中国的企业如何庆祝这个节日，以及它将如何影响你的生意？中国是一个大国，不同地区的人有什么不同的社会习俗和习惯？在本期节目中，Michelle Zou和Alex Lu将与大家分享中国本土企业如何按照中国的传统和节日来经营自己的业务，以及你应该了解的中国国内的亚文化。掌握这些基础知识将有助于你更有效地与中国人沟通和经营你的企业。

Alex Lu is VP of International Business Development for Mitek Corporation, a US audio manufacturer for both consumer and commercial markets around the world. With his well-versed knowledge of and respect to the local cultures, he has successfully established and grown business for American retail and manufacturing companies. Alex has over 30 years’ experience working with both American and Asian customers and partners, he has deep understanding of diverse cultures, and is an expert in cross-culture communications.

     上期，美国驻华大使馆教育专员于叶分享了她的留学和工作经历。这一期，于叶将分享美国大使馆的工作情况，以及美国驻华大使馆的EducationUSA（美国教育项目）。国内想要申请留学的学生怎样更好地利用这个免费的平台去获取准确的留学信息？如果不在北京，如何联系EducationUSA 获取帮助？希望通过这期节目，能够让更多的人接触到相关信息，更全面地了解美国的高等教育。

     欢迎留言您的所思所想。想获取更多这方面的信息，也请关注我的微信公众号：zhongmeishangye，Michelle漫谈中美商业。

Major social media services such as Facebook, Twitter and Youtube are not accessible in China today. But China has its own social media service and is being used by over a billion users. The China market is incredibly unique and dynamic. With the increasing purchasing power of Chinese middle-class consumers and the desire of living a quality life, international brands now have a fantastic opportunity to sell to this 300-400 million lucrative Chinese population. But how can foreign companies reach this group of Chinese consumers? How much would it cost? How difficult it is to do so? Brad Chen, the CEO of ecommerce solution provider WeMart, will introduce you an ecommerce-through-social media approach to help international brands sell to its target consumers in China.

    在北京很多学生和家长都知道美国驻华大使馆的EducationUSA（美国教育项目），也有很多人会利用这项免费的资源为出国留学做准备。前不久我到北京出差，专门到美国大使馆，请分管这个项目的三位教育专员介绍了这个项目，希望能够让更多的人接触到相关信息，更全面地了解美国的高等教育。这一期节目我先请美国驻华大使馆教育专员于叶来分享一下她的留学和工作经历。希望能对您有所启发。

     欢迎留言您的所思所想。想获取更多这方面的信息，也请关注我的微信公众号：zhongmeishangye，Michelle漫谈中美商业。

How big is the China market? What kind of purchasing power do Chinese consumers have today? Why should your business consider the China market? For foreign small and medium size businesses that want to sell into the China market, what are some ways to do that without spending a big budget? Why digital marketing works? What are some successful examples from western companies selling into the China consumers? What industries can consider using digital marketing to sell into China? And what to look for in a good Chinese partner? If you have any of the above questions, you will find the answer from Anderson Liu, CEO of Westwin. By collaborating with major search engines and social media platforms in China and globally, Westwin provides cross-border digital marketing strategies and solutions for Chinese and foreign advertisers and serves as the window for businesses to enter into the China market.

As the second largest economy in the world, China offers boundless opportunities and potentials for worldwide companies to develop business there. What are the opportunities and challenges in doing business in China? What are the tips for leaders to prepare a trip and negotiate at the meeting table? What are the important things to remember when working together with Chinese partners or leading Chinese employees? Listen to the discussion between our host Michelle Zou and guest Jim Fredricksen. Both have worked at Microsoft in China and have done businesses with many Chinese companies. If you are interested in doing business in China, or working with Chinese people, you will learn a lot of tips and tricks through this discussion to help you have a successful international career to China.

About the Guest:

Jim Fredricksen is Partner and Principal Consultant at Pacific Technologies Consulting Group (PTCG). Jim has worked in senior management teams for Fortune 100 companies including Microsoft, AT&T and Digital Equipment Corporation. He has over 30 years’ experience in leading successful global sales organizations with an emphasis in China and Asia markets. Jim led sales teams in China for over 10 years and managed business with Huawei, ZTE, Asus and many others. He has lived in Beijing and traveled extensively in China. At PTCG, his focus is through leveraging sales strategy,consulting, marketing, networking and leadership skills to assist North American companies to expand their business in China and internationally. In addition, he coaches USA business leaders to understand China business culture and to grow business in China.

    在出第二期节目的时候，突然听闻中国80后创业明星茅侃侃在2018年1月25日结束了自己的生命，生前患有严重的抑郁症，看来抑郁症已经不能让我们所有人轻视，愿逝者安息，我们这期节目继续上期话题，看看抑郁重生的少女是如何走出低谷的，晶晶是怎样治疗抑郁症的，家长、孩子、专家、朋友及学校都分别能做些什么。

    希望我们的节目能对您有所帮助。期待下期与您再见！
    欢迎留言您的所思所想。想获取更多这方面的信息，也请关注我的微信公众号：zhongmeishangye，Michelle漫谈中美商业。

In China withMichelle Zou是Michelle在美国线上广播电台VoiceAmerica推出的英文专栏节目，每周四4PM美西时间在线上播出https://www.voiceamerica.com/show/2728/in-china-with-michelle-zou。该电台拥有来自全球140个国家的听众。我们希望利用这个专栏节目向全世界听众介绍今天的中国和中国企业，并讲述中国企业家的成长故事。

这一期节目Michelle采访了美国驻华大使馆的专员Janice Englehart，请她分享她这个美国人眼中的中国。

“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.

“China in American's Eyes” Episode Description: How does China look like today? What do Americans like about China? What kind of opportunities for Americans come to China? Working in the US Embassy and have lived in two big China cities,Guangzhou and Beijing, Janice Englehart has observed China with her unique way. Through her professional work, and through her personal life, Janice has deeply engaged in the energetic working style and life style in China. She will help you demystify what China really is. If you are interested in exploring China, or working with Chinese people, or looking for opportunities to bring your own product or services to China, you will find this discussion highly informative and exciting.

Guest Detail: Janice Englehart joined U.S. Embassy Beijing’s Cultural Affairs Section in August 2016 after managing art and cultural programs for 5 years at U.S. Consulate Guangzhou. She programs events for music, film, and the performing arts, as well as coordinates the Embassy’s speakers program. In addition to her work in arts management, Janice has over 25 years of experience in the fields of environment, health, and social services. She has worked extensively with public, private, and not-for-profit organizations in policy analysis, public involvement programming, and project management. Janice holds Masters degrees in Public Health and Social Work from Columbia University and a B.A in  Philosophy and German from the University of Notre Dame. She grew up in Los Angeles and now considers Seattle home.