You make as many as 35,000 decisions every single day: whether to get up or hit the snooze, what to wear, what to eat, which route to take to the store, which movie to watch. The list is almost endless.

Most decisions are made in a fraction of a second without much thought. The choice between toast or cereal is, after all, pretty inconsequential.

Some decisions are much more daunting than choosing breakfast, of course.

That’s especially true when you’re embarking on a whole new adventure, like starting a business. The list of things you don’t know far outweighs the list of things you’re confident about, which makes deciding even more difficult.

In this episode of the Tiny Course Empire podcast, I’m taking on decision making, and offering up six simple frameworks you can use to make any decision, whether big or small.

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Relentless. It might have a negative vibe to it, if it makes you think of kudzu, serial killers, and lava flows.

Relentlessness is a powerful force for good, though.

It allows athletes to train their way to gold medals, and novelists to land seven-figure book deals.

It also allows entrepreneurs like you and me to create our own economies with nothing more than a laptop and an internet connection.

Because contrary to what some people might tell you, there is no easy button for building a business. You can’t just hand it over to your favorite AI and walk away. You have to be a little bit relentless in your pursuit of success.

Don’t worry though. Even if you weren’t born with a relentless streak, it’s pretty easy to develop. In this episode, I’ll give you seven tactics to boost your resolve and help you keep going even when you want to quit.

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You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (because it’s the only one you own and control). You know my thoughts on list-building and engagement and staying in touch with your subscribers.

And I know that for some of you, my email marketing method feels a bit overwhelming—especially if you’re just getting started.

That’s why when I met Amy Kuphal, I knew I had to introduce her to you. Amy is an email marketing ninja, but more than that, she’s a systems lover, and she wants nothing more than to make email marketing easy for everyone to do.

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This week, I’m joined by my friend, mentor, and one-time coach Kelly McCausey. You may recognize her as the creator of the Stretch Yourself Challenge, an annual event I credit with helping to launch a new era in my business.

Kelly recently announced that she’s closing the doors on the content marketing side of her business so she can focus on full-time mindset coaching. To celebrate, she’s hosting one final Stretch Yourself Challenge event, so I invited her to come chat with me about content marketing.

We talked about how she got started with creating content, the mistakes she sees some marketers making, and what’s next for her own content as she transitions from a B2B business into a B2C market.

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Six-Figure Systems has been closed to new members for a while. We’ve made some changes behind the scenes and introduced some new pricing tiers, and to celebrate our re-opening this week, I want to share a recent Q & A call with you.

This call recording gives you a sneak peek into what we do inside Six-Figure Systems, and the support we offer to both new and more established business owners. Give it a listen and learn about things like prioritizing your projects, growing your email list, and selling digital products on third-party marketplaces.

Then come join us on a podcast-listener exclusive 7-day trial for only $7.

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There’s something attractive about an online business, and it’s not just because you can work from home in your pajamas and fuzzy slippers.

For many online entrepreneurs, anonymity is appealing. The thought—whether conscious or not—of hiding behind a laptop screen, never appearing in public, and even using a pseudonym in place of their real name makes introverted entrepreneurs feel safe.

But is keeping a low profile, firmly sheltered within that comfort zone cocoon, really doing your business any good? And if not, what steps can you take to expand your cozy bubble, show off your brilliance, and earn what you deserve?

That’s what we’re exploring in this episode of the Tiny Course Empire podcast.

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Imagine having the confidence to know your next blog post will hit the top of the search results. Or that your next sales page will convert well. Or that your ads campaign will bring in new subscribers.

That’s what having well-maintained SOPs (standard operating procedures) can do for your business… so why do we not make them a priority?

If you’ve ever said:

Then this episode is for you.

We’re going to take a deep dive into creating better procedures and checklists, including how to write them, where to keep them, how to keep them updated, and more.

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“It takes me forever to write a single email.”

That’s what my friend Tish said when I casually mentioned I had written 10 emails that morning.

It’s a complaint I hear from other online business owners, too. Content is such a critical part of doing business online, but yet we struggle to create it consistently.

Sound familiar?

In this episode of the Tiny Course Empire podcast, I have 17 tips I’ve learned since I fired up my keyboard for the first time. Some will help you write faster, some will help you write better, and some will maybe just give you food for thought.

But if you’re a writer (and you are) they’ll all help you improve your craft in some way.

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Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean?

You’re not alone.

A few months ago both Google (Gmail) and Yahoo! announced that beginning in 2024, they will impose new requirements on senders of bulk email—in other words, email marketers like us—and if we want to keep our email messages out of the spam folder, we’d need to shape up.

What exactly are these new requirements, and how can you make sure your emails are compliant? That’s what we’re going to find out in this episode of the Tiny Course Empire podcast.

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One of my favorite podcasters, Mike Schmitz, has a rule for his kids: “Create more than you consume.”

This is great advice not just for kids, but for all of us—maybe especially for online business owners.

With a never-ending supply of webinars, courses, blog posts, TikToks, YouTube, books, and more, it’s easy to find yourself consuming more than you produce. That’s a dangerous path to follow when your income is dependent on the courses, products, and other content you create.

But where should you draw the line between “need to learn” and “need to create”? That’s what we’re exploring in this week’s podcast episode.

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