Tiny Course Empire Podcast

I’m talking a lot about content lately. It’s the first stop on the Online Business Roadmap, and for a good reason: It’s one of the pillars of your marketing plan.

The only question is, what’s your content style? Will you be all business? Will you let your personality determine the direction you take? Or will you approach your content like a scientist, and follow the keyword data to find success?

In this episode of the Tiny Course Empire podcast, I’m breaking down the three distinct content marketing styles. I’ll share some examples of each style, plus I’ll give you the pros and cons, so you can find the right style for your marketing goals.

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The first time I realized that not everyone could easily break big projects into easily finished, bite-sized tasks was when I implemented (what I assumed was) a simple worksheet for tracking and completing a large project.

My client—the beneficiary of the project worksheet—was so impressed he shared it with the rest of the team, and asked me to create more workflows for other ongoing projects.

That was when I knew that not everyone thinks like me. Not everyone can look at a big project and see the smaller building blocks, and what order to complete them in for best results. Not everyone can easily see where the gaps are, and identify the things that can be safely eliminated.

Turns out, that’s my superpower.

If it isn’t yours though, don’t worry. I’ve got you covered with this episode because I’m letting you in on my easy, four-step process for creating efficient, productive workflows in your business.

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Congratulations on completing that brand-new course! Everything is ready to go—the videos are edited, the worksheets are beautiful, the transcripts are done, and you’re even proud of the sales page.

There’s just one thing missing… testimonials.

And that’s the sticky bit, isn’t it? I mean, how are you supposed to get testimonials when you haven’t sold anything yet? And how can you sell anything without testimonials? It’s a catch-22, online marketing style.

The good news is that testimonials aren’t strictly required. Nice to have, for sure, but not a requirement. Some people—most maybe—will buy without them.

But the even better news is this: You do have testimonials (or you can get them) even if you are brand new, even if you’ve never launched a course before, even if you just started your business this very morning.

Listen up, and I’ll tell you all about it.

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As online business owners, we’re no stranger to digital tools. We build websites, edit video, create graphics, develop courses, take payments, host video calls, and even sometimes use pen and paper to organize our thoughts.

Always in the back of our minds lurks the question, is this the best tool? Is there something else out there I should be using instead? Is there something better?

In this episode, I’m taking you on a behind-the-scenes tour of the apps and tools that are running my business, including what’s changed in the past year, and what’s due for a change in 2024.

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According to Side Hustle Nation, 39% of employed Americans have a side hustle? And that 30% of those people hope to turn their side hustle into a full-time gig?

If you’re building a business along side a more traditional jobby-job, you’re in good company. It’s how lots of small business owners (including yours truly) got their start.

That doesn’t mean juggling a business and a job is easy though. There are some pitfalls to watch out for, and many people will stumble along the way.

Recently a listener wrote in and asked my advice on how to manage a growing business while still working a day job, so let’s tackle that question together on this episode of the Tiny Course Empire podcast.

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Two and a half years ago I sat down to record the very first episode of this podcast. I’d been a podcast listener for years—right now I’m subscribed to about 25 different shows, and I listen to dozens more on an episode-by-episode basis.

So when I decided it was time to really embrace content marketing as a tool in my business, podcasting was my first choice. I knew a few things going in.

I knew I had to be in it for the long-run. Content marketing is all about long-term strategy, not quick wins, so I was committed to a long-term plan.

I knew I had to be consistent. Probably more than any other content medium, podcasting benefits from a consistent publishing schedule.

I knew I wanted to teach, not interview. I’ve never enjoyed listening to interview style shows, and I never wanted to create one, so I knew going in that this would be a solo show—just me and my thoughts about running an online business.

I also thought I was prepared, but there are always things you can’t truly know ahead of time. In this 100th episode, I’ll share five things I learned (or learned again) over the past 27 months.

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There are two ways to make more money in your business: You can either sell more products, or you can increase the price of the products you sell.

In this episode, we’re going to talk about how simple improvements in your product offers can result in both more sales and in higher revenue. In many cases, you can even make these improvements without adding a bunch of extra work for yourself. How’s that for a win/win?

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One of the biggest lessons I learned in business is that I don’t have to work harder to make more money. I just have to improve what’s already working.

It’s all about turning up the dial in a few strategic places so that you can build your list faster, generate more opens, and get more eyes on your offers.

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Running an online business is a continuous cycle of improvements. That’s how small startups become thriving businesses. That’s what phase two of the online business roadmap series is all about.

In this week’s episode of the Tiny Course Empire podcast, we’re going to focus on some small improvements you can make to your opt-in offer so that it begins to turn new subscribers into buyers.

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Congratulations! If you’ve been following along with the last few episodes of this podcast, then you have made it through phase one building an online business from scratch.

So far you’ve established a content publishing routine, created your first opt-in offer, build a newsletter habit, released a paid product, and written a sales page for it. Well done!

With that foundation in place, now you’re in a great position to start growing, so in this episode, we’re going to circle back to your content routine, and look for ways you can improve your results.

We’ll make plans for getting in front of a wider audience, driving more traffic, and refining your messaging to better appeal to your ideal customer.

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