Tiny Course Empire Podcast

We’ve all been there.

A great looking new software solution comes along and promises to solve all our business problems. It will help us make more money, land more clients, create more content. What’s more, everyone is talking about it, and many of them are making the move, too.

You’re tempted. Who wouldn’t be?

But how can you tell if this is a good move to make, or if it’s just another distraction dressed up like progress?

In this episode of the Tiny Course Empire podcast, I’m going to give you a decision-making framework that will have you making better choices even when faced with a shiny new tool that seems to be on everyone’s must-have list.

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Imagine having a beautifully organized home, a thriving business, healthy relationships with your family and friends, and a fit, healthy body, too.

Sound like a pipe dream?

It might if you listen to those who say it’s impossible to be successful in so many things, like Randi Zuckerberg claims. She says that you must choose only three areas of life in which you can thrive. All the rest? They’ll suffer from lack of attention.

I have a different take, and in this episode, I want to explore some ways we can “have it all” without feeling overwhelmed and sleep deprived.

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I’ve watched students, clients, friends, and colleagues struggle with digital product creation—sometimes taking months or even years to create a single product.

When you’re just getting started and not earning much (or anything) yet, that’s a bad spot to be in. It might be keeping you stuck in a day job you hate. It might erode your excitement about being in business at all. It definitely undermines your confidence about your future business growth.

It’s also not bringing in any money.

A quick win can make all the difference, so in this episode, I’m giving you 14 ideas for digital products you can create in a weekend, including plenty of real-life examples.

All you have to do is pick one and get started.

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What you’ll learn in this episode:

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What you’ll learn in this episode:

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There are almost as many ways to make money online as there are people in the world who are doing it.

In this episode, I’m going to break down six popular online business models, including what it takes to get started, the profit potential for each, and how to know which one is the right fit for you.

Plus, we’ll talk about how to combine business models to create multiple streams of income in your business.

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It’s not a secret that organic reach on Facebook, Instagram and others is at an all time low. What’s worse, even if you’ve mastered a platform or two, it seems as if every week or so, there’s yet another algorithm update that threatens to destroy all the work you’ve put into it.

Pinterest users are even feeling the pinch. The platform is often referred to as a search engine rather than a social network, and as such it’s been the go-to traffic source for bloggers in many niches for years. But now, even Pinterest has left some content creators feeling frustrated over a dramatic drop in traffic.

But what can you do? How else can you get the word out about your latest course, or your new opt-in offer? Turns out, there are plenty of ways you can market your business without social media, and in this week’s episode, I’ll give you my top 21 suggestions.

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I always thought that having a big team was the key to success online. That it would let me make more money and (more importantly) spend more time doing what I really love to do.

Turns out, the size of your team has little to do with your success.

In this episode, I’m giving you the scoop on how my thinking has changed, and why I prefer to run a tiny business with as few team members as possible.

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Sooner or later, every email marketer finds themselves in a tricky situation. It’s been weeks, maybe even months since you sent your last email, and your list has grown a bit cold.

Maybe life got in the way. Maybe your business changed. Maybe you simply ran out of things to say.

Regardless of the reason for your absence, it’s time to re-engage your cold email list, but where do you even start? What’s the best way to get back in the game?

In this episode, we’ll look at what you can do to revive a cold email list, including questions to ask before you start, and some ideas you can use when crafting that first email.

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If you give away a lot of information on your blog or podcast or YouTube channel, do you run the risk of diluting your sales? Will people just continue to learn for free and never pay you for your courses or coaching or services?

That’s a worry that many small business owners face, and it sometimes causes them to play small, saving all the “best ideas” for their paid products.

What they don’t know is that people pay for more than just information. When you add that to the equation, you might just change your mind about how much to publish for free.

In this episode, we’ll dispell some myths about free content and discuss the most often shared advice for deciding what to give away and what to sell. Then I’ll explain my personal approach to deciding how much free content to publish.

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First it was supply chain disruptions that sent prices skyrocketing for everything from cars to toilet paper. Then inflation joined the party and drove prices even higher. Chickens across the US got sick, and suddenly eggs were the most expensive breakfast food you could buy (assuming you could even find them).

Now, you might not be selling cars or toilet paper or eggs, but all of this economic weirdness we’ve experienced over the past few years is taking its toll even in the online space.

In this episode of the Tiny Course Empire podcast, I’ll share four steps you can take to get your business back on track if things have slowed down recently. And truthfully, even if your sales are humming along nicely, it makes good sense to have a plan. Just. In. Case.

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