Tiny Course Empire Podcast

It’s no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there’s a way you can earn even more from your email list…

That’s what segmenting your email list is all about, and it’s a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I’ll share some easy segmentation strategies you can use starting right now, as well as tips for getting started.

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There’s no escaping the camera when you run an online business. Video content continues to outrank other formats. Social platforms prioritize reels and live streaming. And let’s not forget podcast interviews, video-based courses, conferences (both live and virtual) and the many other opportunities involving a microphone and camera.

For those of us with a bit of anxiety, stepping up and being seen in this new way is intimidating.

In this episode of the Tiny Course Empire podcast, I’m welcoming a special guest to help calm those nerves and make you a better speaker, too.

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Does this sound familiar? You’ve put the finishing touches on your latest course or digital product, and you sit down to write your sales page, and… nothing.

The words simply will not come. You don’t know what to include, or even where to start. You are definitely not alone. Even though writing sales copy is one of the most important skills for online business owners to master, it’s also one of the most difficult, and with good reason.

Starting at a blank page is hard. It’s intimidating.

Writing about your own products is uncomfortable.

Or maybe you’ve convinced yourself you’re just not a writer.

Whatever is holding you back from writing sales pages with ease, in this episode of the Tiny Course Empire podcast, I’m going to help you get past it. I’ve got a simple framework you can follow that’s going to give you the confidence to write those sales pages, and to get them done quickly.

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Did you know that knowledge workers (that’s us) waste up to 2.5 hours per day just looking for the information they need to do their jobs?

That means that time you spend hunting down a password, or searching through your email for the link to a meeting that’s about to start, or wading through you Canva account looking for your logo adds up to as much as 10 hours every single week. It seems hard to believe, but those few minutes searching really do add up.

Over the course of a year, you may have wasted as much as 12 weeks worth of your precious time.

As a small business owner, that’s disastrous for a lot of reasons. First, because you didn’t start your business so you could work longer hours. You probably wanted more time freedom, not less. Not only that, but you probably went into business for yourself so you could do what you really love to do… and I’m guessing that hunting for lost logos isn’t high on your list of tasks you love.

Finally, if you manage a team (even a tiny one) then your wasted time is their wasted time, too. When you can’t quickly put your hands on something they need, you end up paying them to wait while you look for it.

So what can you do to get more organized and save those 2.5 hours per day? I have three tools that will help in today’s episode.

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Marketing.

That’s the number one concern I hear from new (and even more established small business owners). How can they most effectively market their products—and where?

It can feel like a constant struggle, and it’s one that many entrepreneurs aren’t equipped to handle. As one client said to me, “I don’t want to learn to be a better marketer. I don’t care about marketing. I care about being a better coach.”

But what if you could get in front of a steady stream of new visitors who were not only interested in what you have to offer, but who come to you primed and ready to buy? That would tick all the marketing tasks off your to-do list, and let you get back to what you really want to do.

Enter, the affiliate program. The concept is simple (and actually pretty brilliant). All you have to do is invite other marketers to share your offers with their audiences, then reward them for the sales they bring with a percentage of your profits.

In this episode of the Tiny Course Empire podcast, I’ll walk you through the five steps to start your own affiliate program. It’s easier than you think, and when you’re done, you’ll have new ways to effectively market your small business—without earning a degree in marketing.

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In a perfect world, we’d have all of our expenses covered each month, and we’d have plenty of “fun money” stashed away in case we wanted to take a last-minute trip or buy a fancy laptop or splurge on a new wardrobe.

For small business owners though, income ups and downs don’t always make that possible. That feast-or-famine cycle can cause havoc in your budget, and make it seem as if you’ll never get ahead.

But here’s the good news:

You have everything you need to earn an extra $1,000 (or more) whenever you need to!

With just a little creativity, you can easily boost your revenue, and often in a very short time frame. You won’t have to say “no”

And here’s the best news of all. Once you learn how to conjure up cash on demand, you’ll use that skill over and over again to grow your business.

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Have you ever thought to yourself, “There’s too much competition in this niche,” or “I’m too late to find success with this,” or “Everyone else does this better than I can”?

We’ve all had those thoughts at one time or another, and it all starts with how we think about the competition.

A few weeks ago, I received an email from a subscriber who wondered if she was making a mistake by promoting her potential competitors. Would it take away from her sales down the road? Would she lose customers?

That got me thinking about what it means to compete with one another in business, and why we often see competition as a bad thing when in fact, it’s the opposite.

In this episode, I’m challenging you to change how you think about the competition. I’ll give you three new perspectives to try on, along with some real-world examples to show you how each of them can actually improve your business.

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I forget to add salt to my bread dough (pretty tasteless, in case you’re wondering). I wash a hot pink shirt with a load of whites (oops). I overwater the plants in my office and invite a hoard of fungus gnats to set up housekeeping.

But all of those are personal mistakes. No one ever knows about them but me (and maybe the husband, if he’s paying attention).

In business, it’s a whole different matter. Mistakes made here are often done in public, where others can see.

No one wants to make mistakes in public, so instead we only act when we know we have it perfectly figured out. And that right there is the biggest mistake of all, because making mistakes helps us improve. They’re what reminds us that next time, we should pay more attention to the recipe, or use more care when sorting the laundry.

In the 11 years I’ve been in business, I’ve made a lot of mistakes in an effort to not make any mistakes. I’m sharing seven of them with you in this episode of the Tiny Course Empire podcast, in the hopes that you’ll give yourself permission to embrace your mistakes early on. It’s the best way I know to find success.

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Want to increase your income? You don’t have to create more or increase your marketing efforts or even grow your audience size. All you have to do is optimize what you’re already doing.

That’s what split testing is all about, and in this episode of the Tiny Course Empire podcast, I’m walking you through everything you need to know to create a simple split testing action plan in your business.

Here’s what you’ll gain by implementing this strategy:

So grab a cup of your favorite beverage, and let’s dive in. You might just be surprised at the results you can create when you add split testing to your online business toolbox.

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I’ve created more than 80 digital courses and earned more than $1,000,000 in revenue from them. But you might be shocked to know that my first course was a bit of a disaster. As in zero sales. A true flop.

Looking back, I can see all the things I did wrong, but the biggest problem was I didn’t take the time to validate my idea before plunging forward.

Today, I take a much different approach. While I can’t say they’ve all been best sellers, I can tell you that taking the time to validate my offers before I create them has massively improved my results.

In this week’s episode of the Tiny Course Empire podcast, I’m sharing some of the ways I’ve used to validate my course ideas. Which ones will you use to make sure your next digital course is a hit?

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