Tiny Giants

In today’s episode host T. Adeola talks multiple streams of income with the Godfather of Content Marketing, Joe Pulizzi. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.

To listen to Joe’s podcasts, go to:

https://www.joepulizzi.com/podcasts/

For more from Joe, go to:

https://www.joepulizzi.com/

Connect with Joe on Social Media:

https://twitter.com/JoePulizzi

https://www.instagram.com/joepulizzi/

https://www.linkedin.com/in/joepulizzi/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected].

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show host T. Adeola speaks with author, international trainer and fellow MPN host Monique Russell. Monique Russell is the global communications expert you want on your team. She teaches women leaders and teams how to have positive and productive relationships at home and work using Emotional Intelligence and Public Speaking.

Organizations like Amazon, Microsoft, Google, the Centers for Disease Control, Verizon, Intel, Equifax, and the world’s busiest airport, Atlanta Hartsfield Jackson International, trust Monique to guide them in implementing communication strategies that foster connection, community, creativity, and courage. You can too. Monique has 20 years of experience in the science of Communications and leads Clear Communication Solutions – an international training, coaching, and consulting firm that focuses on confidently communicating from the inside out. She is the author of the Ultimate Speaker's Guide and the book Intentional Motherhood: Who Said it Would Be Easy, and host of the Bridge to U podcast.

To listen to Bridge to U podcast, go to:

https://clearcommunicationsolutions.com/podcast/

For more from Monique, go to:

https://moniquerussell.com/

Connect with Monique on Social Media:

https://www.instagram.com/clearcommunicationcoach/

https://www.youtube.com/channel/UCjZpmFziJHN9xkz7UlzJgAQ

https://www.facebook.com/clearcommunicationcoach/

https://www.linkedin.com/in/clearcommunicationcoach/

https://www.amazon.com/stores/author/B08SPK6RSB

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. welcome author, international trainer and fellow MPN host Matt Bailey. In a world saturated with non-stop text, email and social media notifications, one of Matt’s more poignant insights, among many, is to learn when not to communicate. It’s not as counterintuitive as it may sound.

To listen to Endless Coffee Cup, go to:

https://www.sitelogicmarketing.com/category/podcast/

For more from Matt, go to:

https://www.sitelogic.com/

Connect with Matt on Social Media:

https://twitter.com/sitelogic

https://www.linkedin.com/in/mattbaileysitelogic/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Having differentiated between social networks and social media, this week T. Adeola tackles brand building basics. In an era of social media where everyone is a publisher/broadcaster, your success boils down to your ability to build a brand – period! 

This episode will get you well on your way to doing just that. Enjoy the awesome.

Citations:

Social Media vs Social Networks

https://www.tinygiants.tech/social-media-vs-social-networks/

Branding | American Marketing Association

https://www.ama.org/topics/branding/

Content Inc by Joe Pulizzi

https://www.amazon.com/Content-Inc-Second-Content-First-Successful-ebook/dp/B08NTWNQFQ/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week host T. Adeola talks with former c-level exec, entrepreneur, mental fitness trainer & fellow MPN podcaster Caroline Kay. Caroline Kay, founder of Vincita, empowers people to take giant leaps and fearlessly embrace their next big opportunity. Throughout her career, Caroline’s worked with innovative start-up’s and elite creative agencies to secure dream clients and deliver industry first brand and marketing campaigns.

Caroline decided to step out on her own in 2019, when she moved to Rome and founded her business Vincita: an accelerator to discover, design, and dominate brand new categories of business – that change the way we live and work.

Caroline is also the executive producer and hostess of a lighthearted business podcast, Snippets of Genius, each episode shares insights into how you can attract and cultivate success and it’s available now.

To listen to Snippets of Genius, go to:

https://carolinekay.co/podcast/

For more from Caroline, go to:

https://carolinekay.co/

Connect with Caroline on Social Media:

https://twitter.com/carolinekayco

https://www.instagram.com/carolinekayco/

https://www.linkedin.com/in/carolinekayco/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we cover an article from The Atlantic by Ian Bogost that made the rounds in November of 2022 titled, The Age of Social Media Is Ending.

*Spoiler Alert* it’s not… But something the article does well is compare and contrast social media with social networks. While the terms are often used interchangeably today, they are in fact separate and distinct. That distinction is important for aspiring creator (and their parents) to understand.

Tuck in, this is going to be a good one!

Citations:

The Age of Social Media Is Ending

https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

On any given media production, the Director is the most powerful person on set. So, while most people want to be in front of the camera – all the power is behind the camera. This week, host T. Adeola speaks with one such powerful person!

Ben Collins career his as a video director for advertising agencies and brands. He went on to be the founder of five businesses in the marketing, creative and tech industries. 

He likes to talk about entrepreneurship, marketing and the gym (ish).

To learn more about Ben, go to:

https://www.kingbenny.co.uk

Connect with Ben on Social Media:

https://twitter.com/TwinkleToesBen

https://www.linkedin.com/in/ben-collins-theking/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Turns out TikTok’s coveted algorithm isn’t as algorithmically driven as it would have us all believe. The truth is they can cherry-pick who goes viral by what it terms as “heating”. Needless to say, those in the #CreatorEconomy are upset about this.

I’ve said it before, but I find this over-fixation with TikTok weird… It doesn’t even pay Creators that much! How does it benefit you to go viral and still be broke? Yeah, I said it.

In addition to “heating”, TikTok is intentionally undercutting other digital ad platforms by charging unsustainably low CPMs. But that necessarily means they only pay Creators a fraction of what other platforms pay, because it only charges advertiser a fraction or what other platforms charge. Creators need to marinate on that.

TikTok is certainly no slouch and a force to be reckoned with. But I’ve observed a tendency to overstate things and an almost willful lack of context with regard to how it stacks up against its peers in the broader social media landscape. TikTok’s rise has been nothing short of meteoric; no denying that. But it still has a long way to go before it unseats the market leaders in several categories.

Tuck in, because there are no punches pulled in this episode.

Citations:

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/

TikTok ‘heating’ revelation suggests the platform isn’t as algorithmically driven as many thought

https://www.insiderintelligence.com/content/tiktok-heating-revelation-suggests-platform-isn-t-algorithmically-driven-many-thought

TikTok undercuts social media rivals with cheap ads in battle for growth

https://www.ft.com/content/2e62de44-7877-4ec3-8eec-68dd7788b9dc

YouTube For The Win

https://www.tinygiants.tech/youtube-for-the-win

Mario Armstrong IG Reel – Here’s What TikTok Pays

https://www.instagram.com/p/Cm2Bon-BKml/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. hosts Lindsey Gamble on Tiny Giants. Lindsey Gamble is the Associate Director of Influencer Innovation at Mavrck, an all-in-one influencer marketing platform. With years of experience working with top enterprise consumer brands on influencer marketing campaigns, Lindsey uses his deep understanding of the creator economy to help brands experiment and break into new trends in the creator economy.

In addition to his work at Mavrck, Lindsey also publishes a weekly newsletter, keeping readers up-to-date on the latest news, trends, and insights in the creator economy.

Lindsey's expertise has been recognized by several industry publications, with Business Insider naming him a rising star in the Creator Economy and LinkedIn naming him one of the Top Voices in the Creator Economy. His insights have also been featured in digital publications such as Vogue Business, AdWeek, The Drum, and Marketing Brew. When he's not working with clients, Lindsey also partners with brands like L.L. Bean, Every Man Jack, and Allagash Brewing on sponsored content as a creator.

To learn more about Lindsey, go to:

https://lindseygamble.com/

Connect with Lindsey on Social Media:

https://twitter.com/LindseyGamble_

https://www.instagram.com/lindseygamble_/

https://www.linkedin.com/in/lindsey-gamble/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we continue our discussion on Google's recent update to their search rater guidelines on how a content creator's first-hand experience is evaluated.

In this episode, host T. Adeola further unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. He also lays bare the giant, non-obvious trap most entrepreneurs fall into as it pertains to experience.

You don’t want to miss these insights.

Part 1: https://www.tinygiants.tech/overvaluing-experience-pt-1/

Citations:

Google E-E-A-T: How To Demonstrate First-Hand Experience

https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/

Cognitive Load Theory (John Sweller)

https://www.instructionaldesign.org/theories/cognitive-load/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices