Tiny Giants

This week T. is joined by Pulitzer Prize winner Bianca J. Jackson. Bianca J. Jackson is an award-winning entrepreneur and creative experience officer (CEO) of BrickRose Exchange where she creates multi-sensory events and experiences in the physical world and in the Metaverse (think SIMS and Roblox). Thus far the events have impacted 5,000 people around the globe in such places as Kenya, Nigeria, and South Africa. With more than a decade in tech, digital marketing, and social impact, Bianca knows a thing or two about innovation. Her commitment to excellence has landed me on the stages of:

🎙️ SXSW

🎙️ Digital Summit Philadelphia

🎙️ Tech Inclusion NY

In her Metaverse Business Bytes newsletter, she shares how elements of the Metaverse are impacting life today and in the future; the newsletter has over 9K subscribers on LinkedIn. While working for USA Today several years ago, one of her Metaverse projects, The WallVR, won a Pulitzer Prize in 2018.

In this episode we explore why the importance of being intentional about the impact you want have, rather than chasing fads in tech.

To learn more about BrickRose Exchange, go to:

https://www.brickroseexchange.org/

Connect with Bianca on Social Media:

https://www.linkedin.com/in/biancajjackson/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

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https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we discuss Google's recent update to their search rater guidelines on how a content creator's first-hand experience is evaluated. While definitely a step in the right direction, as with most things – context is key. 

T. has soooo very much to say about the subject, we had to break it up into two parts! In this episode, host T. Adeola unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience.

This is kind of a big deal, as it affects not only content creators, but society as a whole.

Citations:

Google E-E-A-T: How To Demonstrate First-Hand Experience

https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. welcomes macro social worker KeAnna M. Daniels to Tiny Giants. KeAnna M. Daniels is a Serial Entrepreneur, Change Agent, Super Connector, Ecosystem Builder, and a Servant Leader in her communities. She is also a Social Worker with an emphasis on social and economic development, entrepreneurial ecosystem building, convening and connecting, and creative, engaging, and inclusive facilitation. She has a strong commitment to entrepreneurship and innovation, diversity, equity, and inclusion, providing equal access to opportunity, and curating safe spaces.

She empowers people to live their best lives by taking risks based on faith, and to live on purpose and with intention to execute with excellence. She’s adopted the practice of learning the lessons in every situation; good, bad, ugly, or indifferent and as a result she’s made Faith Over Fear a lifestyle from the way she thinks to the risks she takes both personally and professionally.

In this episode we cover how macro social work sits at the intersection of social work, entrepreneurship and economic development.

For more of KeAnna M. Daniels, go to:

https://www.kmdempowerment.com/

Listen to her podcast, Tears, Tides & Transformation:

https://www.tearstidesandtransformation.com/

Connect with KeAnna on Social Media:

https://www.linkedin.com/in/keannadaniels/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we head right back to Pew Research Center for another banger! Don’t worry, we won’t cover Pew stats exclusively, we promise. We get our stats from a variety or resources. But as these things go, Pew is top tier, so we want to ensure we’re having this conversation on a firm foundation. 

In this episode, host T. Adeola unpacks Pew Research Center’s Connection, Creativity and Drama: Teen Life on Social Media in 2022 report. Things aren’t as bad as they seem… but as with most things in life there’s nuance, and opinions are far from unanimous. 

Citations:

Teens, Social Media and Technology 2022

https://www.pewresearch.org/internet/2022/11/16/connection-creativity-and-drama-teen-life-on-social-media-in-2022/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the show, T. is joined by nine-time author Henrik de Gyor. Henrik is a virtual consultant at Another DAM Consultancy who assists, advises, and advocates for his clients. He is also the co-founder of mydamservices.com

Henrik has previously worked in the fields of advertising, automobiles, construction, education, finance, journalism, manufacturing, marketing, media, retail, and technology.

Henrik has written 9 books in 8 years and created 9 podcast series.

In this episode we cover how is background as an award-winning photo journalist influenced his approach to content creation.

For all things Henrik de Gyor, go to:

https://henrikdegyor.com/

Connect with Henrik on Social Media:

https://www.linkedin.com/in/hdegyor/

https://www.instagram.com/henrikdegyor/

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Pew Research’s Teens, Social Media and Technology 2022 report, YouTube comes out on top among teens and by all standards of measure is their platform of choice. Yet somehow, Tiktok and Instagram still dominate the Influencer Marketing/Creator Economy conversation.

I find that odd…

In this episode we’ll cover why strategically YouTube makes the most sense in most cases; and the truth behind why I made the strategic decision not, repeat NOT to launch this podcast with a TikTok.

Am I nuts or crazy like a fox? Time will tell…

Citations:

Teens, Social Media and Technology 2022

https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/ 

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, T is joined by video marketing expert N. Liberty White. Liberty White is CEO at CHOZEN MEDIA, a boutique video marketing, and live stream production agency in Atlanta and Toronto (Canada). With nearly 20 years of expertise, Liberty has worked to create solutions to address social and business needs for organizations including, but not limited to: ESPN, United Negro College Fund (UNCF), the Georgia Department of Economic Development, rolling out, and ATL WEBFEST, the first web series festival in the Southeast region of the United States.

When she's not fundraising or building CHOZEN MEDIA Kids, a digital entertainment and EdTech platform where parents can find diverse content and programming to help Black children see themselves as the heroes, leaders, and stars of their own stories, she's trying to learn how to play Roblox from her daughter.

In this episode we cover the importance of representation in children’s programming and much more.

For more about Liberty’s video production company, go to:

https://chozenmedia.co/

Connect with Jason on Social Media:

https://twitter.com/i_am_liberty

https://www.instagram.com/iamliberty/

https://www.youtube.com/@createwithliberty

https://www.linkedin.com/in/nlibertywhite/

https://www.tiktok.com/@createwithliberty

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week T. Adeola welcomes author, podcaster & Influence Marketing evangelist Jason Falls to the show. He’s one of the leading thinkers in the digital marketing space with a particular focus on influence and community commerce marketing. Falls hosts the widely-downloaded Winfluence podcast; is the author of three books; executive producer of the Marketing Podcast Network; and loves sports, bourbon and his family. Not in that order.

In this episode we’ll why it should be Influence Marketing, without the r. Yes – it’s semantics, but words have power.

For all things Jason Falls, go to:

https://jasonfalls.com/

Connect with Jason on Social Media:

https://twitter.com/jasonfalls

https://www.instagram.com/jasonfalls/

https://www.youtube.com/jasonfallswinfluence

https://www.facebook.com/TheJasonFalls/

https://www.linkedin.com/in/jasonfalls/

https://www.tiktok.com/@thejasonfalls

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

According to a study by Lego & Harris Poll, 3x as many children ages 8-12 want to be YouTubers than astronauts. Additionally, a global study from Adobe found 49% of Gen Z intend to pursue content creation as a career. However, the 2022 Creator Report from LinkTree found that only 12% of creators make over $50k/yr. Therefore, aspiring creators need a lot more than just raw ambition to succeed.

In this episode we’ll cover why the Creator Economy is far more than just YouTube and TikTok; and some considerations Gen Z needs to ponder before taking the plunge.

Citations: 

Is the Creator Economy Cratering?

https://workweek.com/2022/09/16/is-the-creator-economy-cratering-2/

2022 Creator Report:

https://linktr.ee/creator-report/

LinkTree Creator Report Reveals Key Insights on Global Creator Economy

https://www.prnewswire.com/news-releases/linktree-creator-report-reveals-key-insights-on-global-creator-economy-301529193.html

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325 

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

You made it! Welcome to Tiny Giants. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

In this episode you’ll meet your host, T. Adeola, learn about our philosophy, passion and why we scream career over celebrity!

Listen to T’s first podcast, Marketing Disenchanted here:

https://podcasts.apple.com/us/podcast/the-marketing-disenchanted-podcast/id1188380816

Follow Tiny Giants here:

https://tinygiants.tech

https://twitter.com/TinyGiantsPod

https://www.youtube.com/@tinygiantspodcast

https://www.instagram.com/tinygiantspodcast/

https://www.facebook.com/profile.php?id=100089058126325

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email [email protected]

Connect with the host:

https://www.linkedin.com/in/temitayoaosinubi/

Learn more about your ad choices. Visit megaphone.fm/adchoices