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Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.

📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources

🔗 Resources mentioned:
Watch the on-demand webinar on Partnership Marketing

Episode 34: How to Leverage Other People's Audiences

Episode 38: Mastering Partnership Marketing

Laura Lopuch

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
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Join my event group for live events >>>Meetup

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Welcome to the tinier marketing episode on partnership marketing promotion! Discover six steps to promote partnerships effectively: shared social media posts, takeovers, newsletter swaps, co-written emails, co-created reels, and co-created events. These strategies help you tap into new audiences, amplify your reach, and grow faster. Partnership marketing has been pivotal for my business and can be for yours too. Tune in and learn how to harness its power.

Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights.

Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients.

Discover how to choose partners that complement your strengths and weaknesses, and maintain a strong line of communication to ensure lasting success.

 📝 Find show notes and resources: Episode 38 

Connect with Laura : https://lauralopuch.co/

P.S. Our Partner Marketing Webinar went live on May 19, but you can watch the replay on-demand here.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!

• Strategy 1: Marketing partnerships
  • Creating a customer avatar to understand the ideal audience
  • Listing non-competitor brands that serve the same audience for partnership opportunities
  • Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
  • Upcoming series on marketing partnerships with guest Laura Lopuch
• Strategy 2: Clarifying your message with a clear and concise website
  • StoryBrand as an effective tool for focusing on messaging
• Strategy 3: Creating an easy-to-navigate website
  • The website is often the first point of contact with potential customers
  • Ensuring the website reflects the brand and messaging
• Strategy 4: Content marketing
  • Building trust and selling before people even know who you are
  • Consistency is key, with repurposing content as an effective way to stay present
  • Minimum viable content piece that is repurposed in different ways
• Strategy 5: The power of email marketing
  • The value of an email list for maintaining relationships with the audience
  • Regularly sending newsletters or updates to subscribers
  • Email marketing has an ROI of $42

 📝 Find show notes and resources:  https://www.sarahnoelblock.com/tiny-marketing/ep37

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. 

In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.

Listen to part one here.

Join our live webinar: 5 Website Mistakes Killing Your Content Marketing

SEO agencies.

Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.

ALL THE Social Media Channels.

Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels. 

📝 Find show notes and resources: https://tinymarketing.me/ep36

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. 

In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.

In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.

Spoiler alert: We don’t always agree :)

Email newsletters (we fought over this one).

Email is one of the most effective marketing channels out there, but creating a newsletter takes time and resources. So, should you cut them? Again, it depends on your audience. If your audience is not receptive to email marketing, then it may be wise to cut back on newsletters. However, if your audience is engaged with your brand through email, then newsletters are definitely worth keeping.

Daily or weekly blog posts.

Blogging can be a great way to build your brand, earn SEO juice, and attract new customers, but it can also be time-consuming and expensive. Should you cut them? Well, if you’re not seeing any traction from your blog posts, then it may be wise to cut back. However, if your blog is generating traffic and engagement, then it’s definitely worth keeping.

Join us in the next episode when we explore SEO agencies and being on all social media channels.

Find the show notes here: https://www.sarahnoelblock.com/tiny-marketing/ep-35

Resources mentioned in this episode: http://tinymarketing.me/website

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.

You start off at zero, but so does everyone else. The way to grow your audience quickly is to:

A) Add value & solve your ideal customer’s problem.

B) Get in front of your ideal customer.

So, if you have NO audience, it feels impossible, but it’s not.

Through marketing activities like:

• Guest blogging
• Guest podcasting
• Partner webinar
• Joint offers
• Interview-style podcast or YouTube show

You grow FAST.

In this episode, we discuss one specific activity: Podcast Guesting.

Listen to it here.

Resources mentioned : https://interviewvalet.com/tinymarketing/

Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

You need leads, but don’t want your outreach to be super spammy! How do you do it?

In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.

Show Highlights:

√ Balance personalization and scale to keep your pipeline full.

√ De-risk conversations with skeptical prospects.

√ Divide sales duties, so you don't burn out.

Show notes at:  https://tinymarketing.me/ep33 

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!

Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.

Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.

Key Learning Points:

1. How to create a workflow with a hybrid team.
2. The easiest way to repurpose video content.
3. How to streamline your creative systems to get the most with your time.
4. Edit video when you have ZERO video editing skills.

Show notes & resources : https://tinymarketing.me/ep-32 

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.

A big part of a successful relationship with outsourced help is the perfect creative brief.

In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.

You can grab her template here: https://tinymarketing.me/brief

Show notes: https://tinymarketing.me/ep31

Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-question

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup