Tiny Marketing: Marketing and Sales Systems for Independent Consultants

By Sarah Noel Block

Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling m

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· Business
· Entrepreneurship
· Marketing
· Management

77 ratings

FAQs about Tiny Marketing: Marketing and Sales Systems for Independent Consultants:

How many episodes does Tiny Marketing: Marketing and Sales Systems for Independent Consultants have?

The podcast currently has 155 episodes available.

Tiny Marketing: Marketing and Sales Systems for Independent Consultants episodes:

March 19, 202334. How to Leverage Other People's Audiences with Tom Schwab
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I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.
You start off at zero, but so does everyone else. The way to grow your audience quickly is to:

A) Add value & solve your ideal customer’s problem.
B) Get in front of your ideal customer.

So, if you have NO audience, it feels impossible, but it’s not.

Through marketing activities like:
Guest blogging
Guest podcasting
Partner webinar
Joint offers
Interview-style podcast or YouTube show
You grow FAST.
In this episode, we discuss one specific activity: Podcast Guesting.
Listen to it here.

Resources mentioned : https://interviewvalet.com/tinymarketing/

Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
...more
34min
March 05, 2023 33. Outreach without the Spam with Dan Englander
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You need leads, but don’t want your outreach to be super spammy! How do you do it?
In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.
Show Highlights:
√ Balance personalization and scale to keep your pipeline full.
√ De-risk conversations with skeptical prospects.
√ Divide sales duties, so you don't burn out.

Show notes at: https://tinymarketing.me/ep33

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

...more
44min
February 19, 202332. Video Editing for Hybrid Teams with Shah Ahmed of Kapwing
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If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!
Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.
Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.

Key Learning Points:
How to create a workflow with a hybrid team.
The easiest way to repurpose video content.
How to streamline your creative systems to get the most with your time.
Edit video when you have ZERO video editing skills.
Show notes & resources : https://tinymarketing.me/ep-32
Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
...more
23min
February 05, 2023 31. Save Money & Time with Creative Briefs with Mary Czarnecki
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I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.
A big part of a successful relationship with outsourced help is the perfect creative brief.
In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.
You can grab her template here: https://tinymarketing.me/brief
Show notes: https://tinymarketing.me/ep31

Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-question

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

...more
29min
January 22, 202330. Can marketing and sales be friends? With William Redick
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Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends?
Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.
What is the biggest challenge of getting marketing and sales to work together?
How can marketers better support sales?
What sales enablement strategies have you seen work?
How does content play a role in sales enablement?
Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30
Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
...more
19min
January 08, 202329: Fan Favorites: Tiny Marketing's Best of 2022
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We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.
The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income.
Today, we're sharing twelve clips from our top five episodes with the advice you need to succeed in 2023.

🎧 Listen to the most popular episodes of 2022 and find resources mentioned:
https://tinymarketing.me/ep29

Episode Highlights
The value of outsourcing.
How to find outsourced help.
What tasks should you delegate to a VA.
How do you gain more clarity in your copywriting?
The types of cold emails you should send.
Be the solution to your clients’ problem.
Why should you create a strategic marketing plan?
What is the 1, 2, 3 approach to marketing planning?
How to create a foundation for your copywriting.
How do you write copy that converts?

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
...more
17min
December 25, 2022 28. Four Ways to Get Content Ideas FAST
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How do you come up with content ideas?

In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.

Key Learnings:
1. Look for trending content.
2. Built a guest posting shortlist from BuzzSumo.
3. Look at forums to find out what people ask about your expertise.
4. Feed the Google monster with low-hanging fruit.
Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

...more
14min
November 27, 2022 27. Turn 1-Hour of Content into 64 Content Marketing Pieces
Send us a text
Today, we're talking about your WHY and the HOW.
You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was figuring out my content plan. So, I created it myself, and now I'm sharing it with you.
It will be released on December 5 with a special birthday sale that ends on December 14.
In today's episode, I'm giving you a sneak peek into the DIY Content Planning Bundle with my Tiny Marketing Core Method of Content Creation, where you will learn how to turn one core piece of content and turn it into 64 net new pieces of content!

Take the challenge: What is your why? Why do you want to show up for your audience? Tag me in your posts @sarahnoelblock
Show notes link: https://tinymarketing.me/ep27
Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

...more
13min
November 13, 202226. Increase Customer Retention with Eric Melchor
Send us a text
Do you want to convert website visitors 3X higher than you do now?

Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.
Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.

Highlights:
There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
Irrelevant ads and pop-ups that don’t meet the needs of your customers.
How to use location personalization to reduce friction in e-commerce.
Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
Use your website to create better segments.
Resources mentioned:
FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/

Show notes at: https://tinymarketing.me/ep-26

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
...more
33min
October 30, 2022 25. 5 Ways to Increase Your Content Marketing ROI
Send us a text
I’ve been getting this question a lot lately because marketing budgets are getting slashed.
What’s the question, you ask?

How do I get more ROI from content marketing?

I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results.

If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymarketing.me/contentwebinar

Show notes and resources: https://tinymarketing.me/ep-25

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.
Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

...more
33min

FAQs about Tiny Marketing: Marketing and Sales Systems for Independent Consultants:

How many episodes does Tiny Marketing: Marketing and Sales Systems for Independent Consultants have?

The podcast currently has 155 episodes available.

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Tiny Marketing: Marketing and Sales Systems for Independent Consultants

FAQs about Tiny Marketing: Marketing and Sales Systems for Independent Consultants:

How many episodes does Tiny Marketing: Marketing and Sales Systems for Independent Consultants have?

Tiny Marketing: Marketing and Sales Systems for Independent Consultants episodes:

FAQs about Tiny Marketing: Marketing and Sales Systems for Independent Consultants:

How many episodes does Tiny Marketing: Marketing and Sales Systems for Independent Consultants have?

More shows like Tiny Marketing: Marketing and Sales Systems for Independent Consultants

The Ramsey Show