Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will talk about promoting your business - from vendors to decorators. We’ll talk about the pros and cons of opportunities such as trade shows, social media, open houses, even knocking on doors, and more.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Promoting Your Business

Trade shows

This is more for vendors selling equipment and supplies

Can be good for decorators - Home Shows, Craft Fairs.

Do you need to be at all or most “to be seen”?

# of shows too many?

Can you abandon shows? Can you lead the charge of others away?

Said for supplies and equipment but end-user printers sometimes exhibit (but not repeating often)

Sponsorships, seminars, in-booth seminars

Social media

It’s a must in my book. It is where people are at.

802 Million Active Users DAILY on Facebook (Would be largest country on the planet)

Twitter, Facebook, Instagram, etc. Spinning wheels… or a piece of the promotional pie?

Percentage of content

Hootsuite is the tool you need

Internet

YouTube

Webinars

Webinars as a sales meeting

Booking Meetings via Web / Hubspot

Blogs?

Website

Content, content, content… or can you offer straight products and shopping carts?

Email programs

Unsolicited emails from companies and individuals I’ve never heard of get the immediate delete from me.

Scheduled discount programs and deals

Open houses

I am a huge proponent of having events at your location with a captive audience

People like to see behind the magic curtain.

Knocking on doors

Local/regional sellers, whether supplier or decorator, will find this to be a relationship technique.

Atlas example… offering value by doing shop check-ups.

Summary

Must know who you want as customers and who wants to be your customer.

Important to have a plan - As you could hear below you could do stuff 24/7 and still be behind

Focus on one area at a time, don't try to do everything.

Must measure your success and keep doing that.

Don't be afraid to try new things once you have master something else.

Chat Log:

MarshallAtkinson: NBM Show was great!

ErichCampbell: I had major FOMO seeing all of you folks posting pics. :)

2 Regular Guys Talking Decoration: Erich when do you head out for the shop tune up?

ErichCampbell: That should be (fingers crossed) the 19th-24th. Failing that, the week after.

ErichCampbell: Saw your FB comment about how things have been going,