To Be Blunt

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi chats with Justin Lipchitz about the nuances of the cannabis regulations, especially its interpretation, the predatory nature of cannabis consultants, THC and CBD technology, and so much more!

 

[00:01 – 14:29] Justin’s Background and Consulting is a 4-Letter Word in the Industry

[14:30 – 26:09] Regulation in Oregon Today and the Value METRC Serves in the Industry

[26:10 – 34:34] Problems That New Tech is Trying to Solve

[34:35 – 52:34] What’s Happening With Technology for THC & CBD

[52:35 – 1:05:08]  Regulation Ambiguity and Be Guided by Industry Experts

[1:05:09 – 1:08:04] Food For Thought

 

Justin Lipchitz has been leading teams in different facets of the Service Industry for over 15 years. During the beginning of his career, Justin led teams in fast-paced, upscale restaurants on the East Coast. Justin then switched gears, entering into retail as the General Manager at Wonderland Glass Galleries.

He came to Portland with dreams of cannabis, looking to join a dynamic team, and established himself at Oregon’s Finest. As Store Manager then General Manager, he helped opened their second retail location and a distribution company, Movement Cannabis. His reputation and experience earned him a coveted position on the Oregon METRC User Focus Group, helping implement system changes and improving overall usage for all licensees. Moving through the challenging regulations of the recreational market, he was able to adapt quickly and advance the ever-changing landscape of the market.

Now with Realistic, Justin brings his multifaceted abilities and expertise to help the entire industry.

Connect with Justin on Instagram @justineatsweed and visit his website https://realistic.biz/

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“I try not to use the word consultant because it's a four-letter word in our industry. Everybody wants to get in, they try to take whatever skill set they have from whatever industry they come from, and they're trying to apply it to cannabis.” - Justin Lipchitz

“Having a realistic view of what's going on is always the most important thing.” - Justin Lipchitz

 

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, and Itunes.

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RESTART CBD is an education first CBD wellness brand shipping nationwide.
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“Go back to the basics, learn your history, learn the rules, so that you can break them properly.” - Etienne Fontan

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi talks with Etienne Fontan about the Cannabis industry’s rich history, BPG medical cannabis, using hemp fiber and hemp textiles, and so much more.   

[00:01 – 15:14] Etienne Shares His Experience in Cannabis  

[15:14 – 33:55] Hemp Fiber and The Lack of Needed Infrastructure 

[33:56 – 50:13] How We Can Cut Through the Sensationalism and Properly Educate the Masses on Cannabis 

[50:14 – 57:19] A Little History on Hemp Genetics and Ridiculous Legalization Rules   

[57:20 – [1:00:09] The Reality of What Hemp Farming Needs to Become 

[1:00:09 – 1:02:15] Final Words

 

Etienne is Vice President and Co-Owner of Berkeley Patients Group (BPG). BPG is the nation's oldest, and most respected medical cannabis dispensary, established in 1999. For two decades, Etienne has helped position BPG as a model medical cannabis dispensary, with a vision to lead the emerging industry as it expands, evolves, and becomes more professional. He has founded medical and recreational cannabis retail, cultivation, and processing facilities in Berkeley, Emeryville, Incline Village, Las Vegas, Los Angeles, Reno, Sparks, and West Hollywood.

Mr. Fontan has an extensive background as an engaged activist and public speaker, seeking to make cannabis legal and safe. Starting in 1993, he was a director of the Cannabis Action Network and traveled through 47 U.S. states speaking at rallies, teach-ins, and tours, and reaching out to the general public on all cannabis-related issues. He is a combat veteran of the first Gulf War and now lobbies on the veteran’s behalf for the use of cannabis to treat PTSD and post-war injuries.

Mr. Fontan is a founding board member who served on the National Cannabis Industry Association (NCIA) Board of Directors from 2010 to 2020, including as Board Chair from 2012-2013.

Connect with Etienne on Instagram (@my.bpg) and visit his website https://www.mybpg.com/

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“There's a whole bunch of progress around CBD and hemp. But there's still so much more. I've seen the potential, but unfortunately because of the problems currently inherent in the CBD and hemp system, if it does not invest in its infrastructure, shortly, we will see a collapse of the CBD industry the same way we saw the hemp industry at the end of the 90’s.” - Etienne Fontan

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In this episode of To Be Blunt, Shayda Torabi and Anita Sommers, aka the CBD Genie, get a little nerdy and get into the science of how cannabis functions with our bodies, and reacts to our biochemistries. Our convo crucial for anybody who is selling a cannabis product and communicating the value of cannabis to a consumer.

[00:01 – 05:49] Anita Introduces Herself and Her Journey Into Cannabis

[05:50 – 18:03] How Does Cannabis Work?

[18:04 – 28:58] The Industry & Science; How It’s Evolving and Qualifying New Research

[28:59 – 35:00] Let’s Talk About Terpenes!

[35:01 – 50:29] Journaling and Giving Cannabis Products a Fair Shot for You

[50:30 – 56:27] The Diversity That the Cannabis Space Brings

Anita Sommers is the CEO of CBD Genie. As a Cannabis Science Communicator, this duty title has brought Anita Sommers M(ASCP) a new sense of awareness, mission, and the name "CBD Genie." Her career, education, and unfortunate medical history have set the stage to educate the Endocannabinoid System and therapeutic compounds found in nature in a fun, memorable, comprehensive way. The liaison between Mother Earth and the science behind her elements, compounds, and microbiome. Her love and passion for both Cannabis and science have finally come together in the state of Texas, and she is honored to be a part of history and educating the facts.

Anita has 14 years of  Medical Professional experience, diagnosing infectious diseases and is a Certified Essential Oil Coach. She has a B.S. Cell and Molecular Biology with a minor in Chemistry and has spent 8 and a half years as an active duty Air Force veteran.  

“My passion at your service!” - CBD Genie

Connect with Anita on Instagram (@cbd.genie) and visit https://thecbdgenie.com/

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“There are just so many variables when you're doing this for yourself. The best thing I can advise is to keep a journal and learn from what you're taking in and how much of it you took. But that requires that the provider has the information. So it's all about being an educated consumer, really paying attention to your body, and always understanding that that variability is always going to be there, but you can work with it and kind of roll with the punches.” - Anita Sommers

“You can never say, ‘Always’ in biology. That's why I have continuing education credits that I have to complete every three years to maintain the ability to diagnose infectious diseases in the microbiology department because everything is constantly evolving.” - Anita Sommers

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In this episode of the To Be Blunt Podcast, Shayda Torabi and Craig Lyon discuss Craig’s expertise from Nike and brand building, understanding the psychosis of what makes someone want to buy something, and so much more.

[00:01 – 10:09] Introducing Craig Lyon and Why He Landed at Connected Cannabis Co

[10:10 – 25:59] What It Takes to Build a Brand of Luxury Weed

[26:00 – 39:07] Pushing Every Part of the Cannabis Experience Forward

[39:08 – 46:37] How Connected Cannabis Co. Thinks Through Their Launches

[46:38 – 56:58] Company Values When Staying in the Top Tier of an Industry

[56:59 – 59:13] Branding Food For Thought

 

Craig Lyon is a business leader and creative pioneer with a passion for disruptive innovation and building pinnacle brands. As Vice President, Head of Marketing at Connected Cannabis Co., he is tasked with creating the marketing engine that will further establish Connected as the provider of the best cannabis products in the world.

Before Connected, Craig spent 10 years at Nike in various roles of increasing rank within their basketball marketing department. In his former position as Senior Brand Director on the North American Brand Leadership Team, Craig led a cross-functional brand team in strategically aligning brand strategy and go-to-market plans across all products and activations for the Central US and Canadian marketplace. Over the course of his career, Craig was responsible for developing and launching Nike’s basketball Instagram account, the launch of Nike’s Kyrie Irving and Paul George Signature Franchises, and the introduction of Adapt BB, the world's first power lacing performance footwear proposition. Craig’s work has received recognition from notable award organizations, including the Grand Clio Sports award, the Shorty Award for Entertainment, and multiple Cannes Lions awards, one of which received Gold.

Craig earned a B.S. in Telecommunications Production & Industry Management from Indiana University.

Connect with Craig on LinkedIn

Visit Connected Cannabis Co. https://www.connectedcannabisco.com/

and follow them on Instagram @connected.california

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“Breaking routine and tradition in the industry, let alone a country, is difficult. It takes time, and it takes people willing to take a chance and make a change and actually force it into existence.” - Craig Lyon

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on

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RESTART CBD is an education first CBD wellness brand shipping nationwide.
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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

On this episode of the To Be Blunt Podcast, Shayda Torabi and Anthony Dutcher discuss what’s it’s like to work through and around the unknowns of Cannabis in the medical industry, getting Physicians and Pharma to take Cannabis seriously and the value of moving, thought-provoking and high-quality content as an art form  

[00:01 – 08:57] Introducing Anthony Dutcher and Diving into Veriheal

[08:57 – 33:27] How Veriheal is Navigating the Newness of the Cannabis Medical Market      

[33:28 – 00:00] Connecting Consumers, Physicians, Pharma  and Cannabis   

[46:45 – 51:34] Veriheal Creating Relevant, High-Quality Content  

[51:35 – 54:32] How Do You Navigate What You Can and Can’t Say? 

Anthony Dutcher is a Digital Marketing expert from Denver, Colorado who finds purpose in helping startups, freelancers, and corporations build synergy throughout their digital efforts. Dutcher has successfully coordinated marketing campaigns for over a hundred projects across major industries including healthcare, cannabis, technology, blockchain, and media. In the year 2017 alone he helped market on behalf of public offerings totaling over $100 million in raised capital. His finest work shines in the success of Veriheal Inc. of which he has been Marketing Director for 3.5 years.

Art and human culture are a source of inspiration for Dutcher, as he believes marketing is an art of its own. He finds balance through nature and leverages it to develop ingenuity within his campaigns. When Dutcher is not working he is either studying to improve himself, enjoying the sight of the Rocky Mountains, or spending time with his loved ones.

Connect with Anthony on LinkedIn

Visit www.veriheal.com and connect with Veriheal on Instagram, Twitter and LinkedIn @veriheal

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“If you can reach that point where you understand that your branding initiatives have worked, and you found the channel, and you can have that lever, you're 10 steps ahead of everyone.” - Anthony Dutcher

“If we can change one life with any piece of content, if we can change one person's opinion, one person's treatment option, we're doing good, and we're happy about it.” - Anthony Dutcher

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

On this episode of the To Be Blunt Podcast, Shayda Torabi welcomes Tyler Prough, the West Coast Sales Manager for Rokin, Inc, to talk about everything vape related from Nicotine or THC vapes, to legislative laws and regulations against vaping, to the Texas smokeable ban and more! 

You don’t want to miss this episode! It’s packed with juuls and golden nuggets. 

[00:01 – 09:44] Introducing Tyler Prough

[09:45 – 21:41] The Start of Rokin Inc; A Family Owned and Operated Business on the Cutting Edge of the Vape Industry    

[21:42 – 29:17] How We Got Into The Vape Crisis and What Got Us Out 

[29:18 –44:31] Why Illegalization Incentivises the Black Market  

[44:32 – 45:22] Smoke Lounges in Nevada 

[50:10 – 51:55]  Closing Segment   

 

Tyler Prough is the West Coast Sales Manager for Rokin, Inc. He’s a 34 year old living in Las Vegas, NV and is a passionate cannabis enthusiast, daily dabber, wanna be pro golfer, drummer, and VGK and Steeler fan. Happily married to his beautiful wife Kristin, they recently became first time parents to their son Landyn. Tyler is a proud UNLV Rebel alum with a BS in Business Management. Tyler has been working in the NV legal cannabis industry since 2016. He’s helped co-launch a successful cannabis focused vape manufacturing company with multiple years of over 100% continued growth. He has also done sales contract work for various THC brands (Cann) and CBD products. He’s established well over 120+ accounts throughout the US with Rokin Vapes. Tyler has over 13+ years in retail general management, direct sales/account management, trade show and event sales, successful brand management and new market development management.

Connect with Tyler on Instagram, Twitter and Facebook @tyler_cannabizpro

Check out https://www.rokinvapes.com/  and Rokin Vapes’ Instagram and Twitter @rokinvapes

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“The vape crisis was just the convenience, the popularity of these carts overshadowed what the legal cannabis market was. And so obviously black market loves this stuff too as well. And so without the states participating or getting involved and passing legislation to enact cannabis businesses to operate within their state, you have no choice but these black market people thrive. And these guys don't care about safety.” - Tyler Prough

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

On this episode of the To Be Blunt Podcast, Shayda Torabi has on Blair Markell, the Head of Strategy for Cann, one of the best-selling cannabis beverages in the country, to talk all about the cannabis beverage space, D2C channels and navigating delivery, and how social tonics are changing the landscape of cannabis beverages.  

There is so much attention, excitement, and consumption for cannabis canned beverages; it’s capturing a new consumer. According to Fortune Business Insights, the global cannabis beverages market stood at 367 million in 2019. It is projected to reach 1520 1 million by 2027. 

[00:01 – 08:30] Getting to Know Blair Markell and The Story of Cann 

[08:31 – 18:37] How Cann Went From Zero to a 23.4% Market Share 

[18:38 – 32:11] Launching Direct To Consumer Channels and Navigating Cannabis Delivery Services   

[32:11 –43:08] Cann’s Brand Vision and How Social Tonics are Changing the Game 

[43:09 – 45:22] Lessons Learned from Bringing Cann into National Markets  

[45:23 – 50:51]  Closing Segment    

 

Blair Markell is the Head of Strategy for Cann, microdosed social tonics that are the #1 selling THC beverage in California. With a background in cognitive psychology and consumer research, Blair was drawn by the challenge and opportunity inherent in changing people's associations, beliefs, and behaviors around cannabis. She has her MBA from Stanford Graduate School of Business, and a Bachelors in Psychology from Duke University.

Follow Blair on LinkedIn (in/blair-ballard/)

Follow Cann on Instagram @drinkcann and visit their website http://drinkcann.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“What we had to do early on was to get the entire supply chain of the cannabis industry between retailers, distributors and manufacturers to actually believe in the future of this microdose beverage category that not only never existed, but the entire industry was not built to support.” - Blair Markell 

“In the marketing space as almost anyone who works anywhere in this space knows, it's really, really hard to market at scale outside of compliant cannabis channels. And so there's not really a playbook that we can follow, which I find very challenging yet very rewarding.” - Blair Markell 

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitc

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RESTART CBD is an education first CBD wellness brand shipping nationwide.
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The truth ain’t pretty. Today, Brett Puffenbarger, and I are bringing the truth, in all its ugliness. Brett tolerates no b******t, he speaks his mind, he challenges opinions, and he knows Cannabis. We talked about a ton of stuff that's going to blow your mind regarding MSO’s, federal legalization, and how it might not be a good thing for small business owners like myself and cryptocurrency.  

[00:01 – 05:16] Update on The Texas 87th Legislative Session

[05:17 – 12:04]  Introducing Brett Puffenbarger and Why Snakes Should Beware of Project Mongoose

[12:03 – 27:07] No One Is Talking About How Shady MSOs Are Monopolizing Cannabis

[27:08 – 43:25] How Should Small Business Respond to Federal Legalization

[43:26 – 55:44] Cryptocurrency and Utilizing It for Cannabis Business Transactions

[55:45 – 57:18]  Closing Segment

 

Brett Puffenbarger  is a cannabis professional with experience across a broad range of the "green rush." He’s currently serving as Co-founder and CEO of a bespoke advisory and consulting firm called Good Highdeas where they mainly focus on investor relations, due diligence, and vetting services for investors and entrepreneurs in the cannabis ecosystem. He’s also currently serving as VP of Corporate Initiatives for Multichain Ventures, a blockchain and crypto company focused on fintech solutions for cannabis and hemp companies.

Follow Brett on Instagram @brettpuffenbarger, visit his websites https://www.brettpuffenbarger.com/ and  https://goodhighdeas.net 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quotes:

“What we're seeing is that most of these people are so obsessed with profit. And they're so obsessed with gaining a footprint and affecting change to the regulations in a way that only benefits them, that they've left all of the culture, legitimacy, authenticity, and all of the love behind. To me, it's almost like a situation of how we are now run by sellouts, and they're pushing other people out.” -  Brett Puffenbarger

“So if you look at any MSO most of them are forced vertical integration, meaning that they have to do everything from growing the plant to selling the plant and all of the steps in between in one silo. And what this is, is entirely counterintuitive to the way any other market works in the world.” - Brett Puffenbarger

 

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide.
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There are over 160 different cannabinoids, multiple ways to consume CBD and various factors that contribute to the benefits, effectiveness, and experience of the Cannabis products you consume. That’s why Leaf411.org, a nurse-staffed, free cannabis hotline for anyone in America to reach out, gets me so excited. On this episode, with my guest, nurse and CEO of Leaf411.org, Katherine Golden, we discuss the de-stigmatization of Cannabis and how we can bridge the gap between medicine and Cannabis.

[00:01 – 06:40] Announcements: The Texas 87th Legislative Session

[06:41 – 24:11] Katherine Golden’s background and Leaf411.org

[24:22 – 33:17] The Medical Conversation Is Influenced By Educated Consumers

[32:18 – 46:33] How Leaf411.org Guides Their Callers Through The Nuances of Cannabis

[46:34 – 56:16] Understanding Your Hemp and Cannabis COAs and Why It’s Important

[56:17 – 61:45] Reach Out, Leaf411.org Wants To Help You

Katherine Golden, RN, has served the medical community for over 25 years and for the past 5 years has worked as a cannabis nurse educator. She’s the CEO, Executive Director & Co-Founder of Leaf411.org. Katherine has obtained several cannabis-nursing certificates through The Medical Cannabis Institute Global, Radicle Health Cannabis Therapeutics of Medical Professionals and is Healer Certified. She is a proud member of American Cannabis Nurses Association, Cannabis Nurse Network, Americans for Safe Access and a member of numerous other cannabis related patient and professional advocacy groups to ensure she is up to date on the latest science and the most current issues.

Connect with Katherine on LinkedIn or email her at [email protected] 

Visit Leaf411’s website at https://leaf411.org/ and check out their Instagram (@leaf411org), Twitter (@leaf411org), Facebook (@leaf411org), and LinkedIn (@leaf411org)  

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Tweetable Quotes:

“[Leaf411.org is a] nurse run organization. We are all registered nurses. We give evidence based education to them. We’re really firm on that and we're gonna tell you what you sometimes don't want to hear.” - Katherine Golden

“I think it all boils down to just educating our public on a very simple level.” - Katherine Golden 

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

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RESTART CBD is an education first CBD wellness brand shipping nationwide.
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Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com

Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption.   

[00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned         

[05:35 – 13:28] Jonathan Shares His Background 

[13:29 – 17:23] The Anomaly of Cannabis Ancillary Businesses   

[17:24 – 30:24] Boveda; The Brand, Backstory and Journey  

[30:25 – 39:15] What Are Terpenes and Why Do We Want To Save Them? 

[39:16 – 52:57] From Farm To Dispensary; How Flower Is Preserved

[53:58 – 52:57] Final Thoughts

Jonathan Schwartz started his career in Sales and Real Estate until the GFC and decided to get up and leave the US on a one way ticket to Mexico. He ended up in Colombia a few months later and stayed there until 2017, where he developed and operated a handful of small hotels, bars and restaurants. While still living in South America, Jon invested in and cofounded CALIGOLD Cannabis in Berkeley, CA. CALIGOLD manufactured and distributed cultivar specific chocolates, which were known as one of the best edibles available in CA. He eventually moved to California full time in 2017 and CALIGOLD was sold in 2018. Jon started working for Boveda in 2019 and has been their Southern California sales executive since then.

To connect with Jonathan find him on LinkedIn (jonathanmarkschwartz)

Follow Bodeva on Twitter (@BovedaInc) and Instagram ( @bovedainc) or visit their website: https://bovedainc.com/  

 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Tweetable Quotes:

“Boveda creates a monolayer which is a micro thin layer around the flower. It keeps the flower hydrated... If there’s no Boveda in the packaging there’s gonna be no micro thin turpeen shield layer around the flower.”  - Jonathan Schwartz

“Even by scent we obviously have different personalities and preferences. When you're consuming these products that are so heavily influenced by this particular terpene or combination of terpenes it obviously influences the ultimate effect.”  - Shayda Torabi 

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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RESTART CBD is an education first CBD wellness brand shipping nationwide.
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