To The Front

In this episode, we sit down with tech expert Aaron Dickey to break down five essential cybersecurity practices that every business—big or small—must have in place to protect their data, team, and reputation.

Whether you’re an agency owner, entrepreneur, or just the “accidental IT person” at your office, this conversation is packed with real-world advice you can implement today.

✅ What You’ll Learn:
 • The danger of relying on a single password across platforms
 • How to securely manage passwords (Bitwarden vs. LastPass)
 • The right way to back up your data—and why one backup isn’t enough
 • Simple training tips to protect your team from phishing scams
 • Why a penetration test could be your best investment in 2025

💥 Bonus: Aaron shares wild stories from his days hacking for the military—and what businesses can learn from it.

If you’re still ignoring your updates, reusing passwords, or walking away from your unlocked computer… this episode is for you.

🎧 Listen now and bulletproof your business.

In this week’s episode of To The Front, Adam delivers one of the most practical hiring frameworks he’s ever used to build high-performing, long-lasting teams. Inspired by a Dave Ramsey reel that sparked a fresh way of thinking, Adam shares the single best hiring metric he’s applied at Frontrunner, his print shops, and other businesses.

What you’ll discover:

Why motivation is not a soft skill, you can’t teach it, and unmotivated hires only check boxes without moving the business forward.

The Three C’s hiring model:
 1. Character – Can you trust them? Are they honest, empathetic, and ethical? Adam shares how he evaluates this—even using character-conundrum questions or reviewing social media to assess integrity.
 2. Competency – Can they figure it out? From problem-solving scenarios to test days and retraining, competency is about trainability as much as raw skill.
 3. Chemistry – Do they fit in with your culture? A defined culture—not just a mission statement—helps teams thrive or fail. Adam explains how involving your team in the interview process uncovers this.

Why three interactions matter—it typically takes at least three touchpoints to gauge consistency across character, competency, and chemistry.

His team scorecard system—how he rates A through F in all three Cs, allows one B at most, and refuses candidates unless two A’s are present.

 Long-term team success—why smart hiring is the backbone of sustainable growth—and how hiring the right people can help build a decade-spanning organization.

Whether you’re recruiting your first hire or scaling a growing operation, this episode will equip you with clear, actionable steps to hire with confidence—and avoid the costly mistakes most teams make.

🎙️ Tune in now and start hiring better.

In this episode, Adam sits down with George, a seasoned mortgage and banking professional, to talk about the timeless truth behind why people actually choose to do business with you: they know you, they like you, and they trust you.

George shares his early experiences transitioning into mortgage sales, the lessons that shaped his client approach, and how relationship-building—not just closing—is what separates top producers from everyone else.

Whether you’re in banking, insurance, real estate, or just trying to improve your sales game, this episode is packed with gold on leadership, mindset, and the power of authenticity in business.

🔥 Episode Highlights:
 • The sales lesson George still uses 20+ years later
 • How to build trust fast in a relationship-driven business
 • Why “people over products” is more than just a cliché
 • What it really takes to succeed in a commission-only environment

We’re back! After a two-week break, To The Front returns with episode 31... and this one hits home.

Ever tried calling your teenager, only to get a text back that says “What do you need?” It’s not just kids, in today’s world, everyone prefers texting over talking. But in the insurance industry, that mindset can cost you. Literally.

In this episode, Adam sits down with Lee Ann Stach, former captive agent and founder of Ringleaders, to talk about the lost art of answering the phone, and why it’s still one of the most powerful things you can do to grow your business.

You’ll learn:

• Why missed calls = missed sales (and how to stop it)
• How Leanne’s team answers 20–25 overflow calls/day per agency
• Why AI bots will never replace real, human connection
• How to protect your licensed team’s time without sacrificing service
• The ROI of personal touch in a tech-heavy world

If you’ve ever lost a lead to a missed call, or you’re ready to create more time for high-value work in your agency, this episode is for you.

Ever overheard a customer call that made you cringe? You know the kind... missed cues, rushed pitches, awkward silences… and by the end, no sale and no trust.

This week on To The Front, we’re talking Conversations with Customers That Go Somewhere with the incredible Michael Weaver from Weaver Sales Academy.

If your team struggles to turn calls into connection (and conversion), this one’s for you. Learn how to lead with intention, ask the right questions, and build real momentum with every customer interaction.

Tune in now to hear actionable advice that’ll change the way you sell.

In this episode, Adam sits down with Chasity Hawkins, CEO of Agency Resource Solutions and Sidekicks, to talk about the power of delegation and why hiring an Executive Assistant might just change your life.

If you’re tired, burnt out, or spending more time on admin than income-producing work… this is your sign. You don’t need to be Superman, Superwoman, or Spider-Man to build a great agency. You just need the right support.

What we cover:
 • The mindset shift required to let go
 • How to build a relationship with an EA rooted in trust
 • What tasks are stealing your time and how to reclaim your energy
 • Real-world results from business owners who made the leap

This isn’t just about scaling, it’s about sanity. And Chasity breaks it all down.

🎧 Subscribe for more no-fluff convos on sales, systems, and building the life you actually want.

Find Chasity here:

• Agency Resource Solutions (ARS)
  • FB: https://www.facebook.com/agencyresourcesolutions
  • IG: @agencyresourcesolutions
  • Website: www.agencyresourcesolutions.com
• Sidekicks:
  • FB: https://www.facebook.com/profile.php?id=100090734171689
  • IG: @arsidekicks
  • Website: www.arsidekicks.com

In Episode 28 of To The Front, Kyle Norsworthy doesn’t hold back.

This one’s all about shifting the sales mindset, from blame and burnout to accountability and action. If your team’s stuck in excuse mode, this episode will help you call it out, clean it up, and get results.

🎙️ New episode out now: Beating The Poison – Help Your Team Drop the Excuses and Sell!

In this powerful episode of To The Front, Adam speaks with Kevin Austin, founder of the Set Free Movement, about how everyday businesses—regardless of size or industry—can play a vital role in the global fight against modern day slavery.

Kevin shares:

• The mission behind the Set Free Movement
• How local business owners can be catalysts for justice
• The connection between commerce, community, and real change
• Practical ways entrepreneurs and leaders can take action

This episode is both a challenge and an invitation—to align your business with purpose, and to move in the direction of freedom.

🌍 Learn more about the movement: setfreemovement.com

📲 Follow along: Facebook | Instagram

🎧 Listen now, and be part of the solution.

After a quick May break, To The Front is back with a solo episode packed with actionable insight for business owners and agency leaders. In Episode 26, Adam tackles one of the most common questions he hears: How do I reward my team if I don’t have the budget for big bonuses?

Spoiler alert: It’s not about the money—it’s about appreciation.

In this episode, you’ll learn four creative and cost-effective ways to boost morale, improve retention, and make your team feel truly valued. From letting them earn extra PTO, to implementing a “Boss for a Day” program, Adam shares practical strategies you can roll out today—no checkbook required.

If you’ve been looking for ways to increase engagement and loyalty without breaking the bank, this one’s for you.

In this powerful solo episode of To The Front, host Adam Norsworthy shares the single most impactful leadership lesson he’s ever learned.

Forget the traditional, top-down leadership pyramid. Instead, Adam reveals the transformative power of the upside-down pyramid model, where great leaders serve their teams rather than demanding to be served.

Adam walks you through the mindset shifts, practical strategies, and real-world stories that have helped him lead with impact, reduce turnover, and create a thriving, motivated team. Whether you’re an insurance agent, business owner, or team leader, this episode will challenge everything you thought you knew about leadership.

🔑 Key Takeaways:

• Why most leadership models are backward (and how to fix them).
• The three simple questions that instantly boost team morale and productivity.
• How serving your team first can transform your culture and bottom line.

Tune in, take notes, and rethink your approach to leadership.

Listen now. 🚀