With changes in recent years to Facebook (now Meta) and Twitter (now X), new platforms are entering the arena looking to become the next big thing.
TikTok quietly launched its still image and text Instagram rival, TikTok Notes in Australia and Canada earlier this month.
Will it be as successful as Instagram, or take longer to find an audience like Threads and Bluesky have?
Swinburne Lecturer in Digital Media Dr Kyle Moore joins Rah & Dean to find out if it will flop or dominate social media.