Toast

Toast

By BBC Radio 4Personal Journals
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Toast episodes

  • BlackBerry Smartphones

    How did the company behind the revolutionary BlackBerry smartphone lose its grip on the handset market?

    The BBC Business journalist, Sean Farrington, investigates with special guest, Sir Stephen Fry, who has remained 'faithful' to the BlackBerry brand.

    Alongside them is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions on why BlackBerry handsets disappeared, based only on what she has just heard and her own business acumen.

    The first BlackBerry device freed business executives from their desks, allowing them to easily write, send and receive emails from almost anywhere. But that was not the only thing that made the BlackBerry, and its later iterations, extraordinary.

    The actor, comedian, author and broadcaster, Sir Stephen Fry, also used to be a tech blogger and wrote in glowing terms about BlackBerry devices...until they took a turn for the worse.

    Stephen explains why he was disappointed by a brand he loves and how he still hopes it might make a return.

    Jim Balsillie was a co-chief executive officer at Research in Motion, the company that created BlackBerry, and offers his insight into how it quickly became a $20billion business and why he felt compelled to resign from such a tremendously successful venture.

    The entrepreneur and tech blogger, Kevin Michaluk, witnessed how BlackBerry handsets soared and then sank. He's made a successful career out of building "spiritual successors" to them but can his attempts to bring them back under the original brand prove successful?

    The podcast version of this episode, available on BBC Sounds, includes a bonus interview at the end with Sir Stephen Fry on how he feels about technology and social media today.

    Produced by Jon Douglas / BBC Audio North

    36 min
  • Homebase

    Homebase was once one of our leading home improvement chains so, why did it have to close all of its stores?

    The BBC Business journalist Sean Farrington investigates.

    Alongside him is the entrepreneur Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

    Homebase was established by the supermarket chain Sainsbury's and a Belgian retailer which was already running a DIY business in Europe and America.

    The first Homebase store opened in Croydon in 1981 and it had to be temporarily closed by the police after visiting crowds caused a traffic jam.

    The chain expanded across the UK and had more than 300 stores.

    It went through some highs, and some serious lows, with various owners but what ultimately caused the closure of its shops?

    Sean and Sam hear from expert guests including:

    - Allison Foster, curator of the Sainsbury Archive, which is based at London Museum Docklands

    - Dave Elliott, a former Trading Director then later Commercial Director at Homebase under different owners

    - Matt Walton, senior data analyst at GlobalData

    While Homebase's standalone stores are toast, the brand continues to trade online under new ownership. Homebase garden centres and products are also being included within branches of The Range.

    Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    26 min
  • FHM

    FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived?

    The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.

    Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard.

    Featuring in the show are:

    - Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985

    - Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s

    - Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism

    - Joe Barnes - who edited the magazine for four years until shortly before its print publication ceased

    Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    29 min
  • Nike's FuelBand

    Nike's FuelBand was among the first fitness trackers to be launched and was worn by sports stars including the tennis player, Serena Williams. So, why did Nike give up on it so soon after its launch?

    The BBC Business journalist, Sean Farrington, is joined by Nike's former Vice President of Digital Sport, Stefan Olander, to get the inside story on what happened to the successful product.

    Alongside them is the entrepreneur, Sam White, who at the end of the show, based only upon what she has heard and using her business acumen, has to reach her own conclusions.

    Other guests include:

    - Nikki Legg - a FuelBand fan who bought one as soon as they came out and wrote to Toast suggesting we cover the fitness tracker on the show.

    - Chris Smith - a sports and technology journalist who has written about the FuelBand and is an early adopter of wearable tech

    Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    25 min
  • Freeserve

    Freeserve rapidly became the UK's number one internet service provider within months of its launch in 1998, yet the brand disappeared almost as quickly. So, what happened?

    The BBC Business journalist, Sean Farrington, investigates.

    Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

    Sean and Sam hear from expert guests including:

    - Rory Cellan-Jones OBE - the BBC's former technology correspondent who covered Freeserve's rise and later dedicated a chapter to it in his book 'Dot Bomb - the Rise and Fall of Dot Com Britain'.

    - Ajaz Ahmed - a 'Freeserve founder' who badgered bosses to start an ISP while working as a store manager at PC World in Leeds. He later became Freeserve's Business Development Manager.

    - Mark Danby - a former Chief Operating Officer at Freeserve.

    Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    26 min
  • Woolworths

    Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise?

    The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'.

    Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

    Sean and Sam hear from expert guests including:

    - Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company’s early days

    - Clare Bailey - a retail consultant who was employed by Woolworths

    - Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.

    - Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administration

    Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    28 min
  • Phones 4u

    The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops?

    The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:

    John Caudwell - Phones 4u founder

    Nikki Barrow & Chris Papageorgiou - former Phones 4u staff members

    Ian White - editor of Mobile News magazine

    Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

    25 min
  • Dan-Air

    Dan-Air was one of Britain's biggest airlines and took millions of people on their first package holidays.

    So, why did such a successful business end up 'toast'?

    The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White look into it.

    They are joined by:

    -Graham Simons - Dan-Air historian and author of the book 'The Spirit of Dan-Air'

    -Jackie Stacey & James Hoffmeister - former Dan-Air cabin crew

    Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

    26 min
  • Our Price Records

    Our Price Records was one of Britain's biggest music retailers offering cut-price albums at over 300 local high street stores. So, why did the chain disappear even before the internet transformed the music industry?

    The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White, examine the retailer's fortunes.

    How did it manage to become so successful? And why did it end up 'toast'?

    The pair are joined by expert guests including:

    -Neil Boote - former commercial director at Virgin Our Price

    -Phil Cokell - former marketing director at Chrysalis Records
    -Alison Warner who worked at Our Price Records in the 1980s

    Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

    25 min
  • Kodak

    Kodak made photography mainstream so why did it falter in a digital age?

    The BBC Business journalist, Sean Farrington, discovers how Kodak rose to become a massive global enterprise best known for its cameras and film.

    Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.

    Kodak is still trading profitably but is now a much smaller business than it once was.

    Sean and Sam hear from expert guests including:

    Kamal Munir - Professor of Strategy & Policy at Cambridge Judge Business School which is part of the University of Cambridge

    Don Strickland - Kodak's former Vice President of Digital Imaging

    Paul O'Sullivan - who runs a film processing business in London

    Andrew Long - who worked in Kodak's consumer products division in the UK.

    Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

    You can email the programme at [email protected]

    Feel free to suggest topics which could be covered in future episodes.

    Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

    26 min

About Toast

From the publisher's feed

The BBC business journalist, Sean Farrington, explores amazing products and brands that somehow ended up... toast.

In each episode, Sean examines another great business idea, hearing how it…