Toast

Why did Toys R Us have to close all of its UK superstores in 2018?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered.

Expert commentators and employees reflect on why the business had been so successful and what went wrong.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

Together, they hear how Toys R Us is making a comeback in the UK.

You can email the programme at [email protected]

Feel free to suggest topics which we could cover in future episodes.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at [email protected]

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into the Sinclair C5 - an electric vehicle from the 1980s which promised to revolutionize personal transport.

They get a first-hand account of what happened from the former Managing Director of Sinclair Vehicles Ltd, Barrie Wills, and hear how the Isle of Cumbrae became a hotbed for the Sinclair C5....until the little vehicles started breaking down all over the island.

They also speak to Grant Sinclair - nephew of the C5's inventor, Sir Clive Sinclair - and hear how he has devised a new and very different take on the C5 which he plans to launch soon.

Presenter: Sean Farrington

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at [email protected]

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into a hugely successful website from a time when most people in the UK were slowly getting used to the internet.

Friends Reunited provided a unique way for users to reconnect with old school friends.

It made a fortune for its founders but was closed for good in 2016. Could it still have been successful today?

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

The producers are Jay Unger and Jon Douglas.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

In each episode the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?

Sean unpicks all the early optimism, hype and ambition. He speaks to expert commentators and to people involved with doomed wonder products to discover how they view things now and what, if anything, could have been done differently.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong.

This week, Sean and Sam examine the game and movie rental chain, Blockbuster.

Its first store opened in 1985 in Dallas, Texas. At its peak in 2004, it had around 9,000 stores globally, was earning nearly $5.9 billion in revenue and employed over 84,000 people worldwide.

How did it lose its way? Spoiler alert - it wasn't just down to the rise of streaming services like Netflix.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong.

With none of the fat and far fewer calories, Olestra sounded like a dieter's dream..... but it didn't turn out that way.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

From the team behind the hit series, Sliced Bread.

Sean Farrington investigates wonder products and businesses which promised so much to consumers.... but ultimately ended up toast.

Sean is joined by the self-made millionaire and serial entrepreneur, Sam White, to conclude what went wrong. Together they look at why a product or business failed, and what we can learn from their stories today.

In this episode, Sean talks about wearable tech and Google Glass.

These futuristic looking spectacles, with a heads-up display which showed text messages and street directions and allowed users to record video footage of what was happening around them, were named in Time Magazine as one of the best inventions of 2012.

There was plenty of hype. Google even demonstrated them by live-streaming a sky dive using Google Glass.

But by 2015, just two years after their release, Google announced that Google Glass Explorer, the consumer version of the glasses, was going to be shelved, and the version used by businesses has since been ditched too.

Sean and Sam speak to the BBC's former technology correspondent, Rory Cellan Jones, and the 'godfather' of wearable technology, Professor Sandy Pentland from the Massachusetts Institute of Technology), to discover how Google Glass went from being the best thing since sliced bread, to toast.

Presenter: Sean Farrington

Greg Foot introduces a new series from the team that brought you Sliced Bread.

In Toast, Sean Farrington examines the wonder products and businesses that promised so much at launch but ultimately crashed and burned. With the help of industry experts, he asks what went wrong and what - if anything - they could have done differently.