Anna Lorentz (ASIJ 2009) and Alissa Lorentz (ASIJ 2005)
Marketing & Communications (Alissa) Account Management & Sales (Anna)
ALISSA BIO Upon graduating from Princeton Alissa moved to Munich to work at a German advertising agency as a creative despite speaking 0 German. With the exception of a work project in Abu Dhabi, she’s lived in Europe ever since. After working at the agency she moved to Stockholm to study digital design at Hyper Island in Stockholm. During this time she created interactive music videos and telemedicine apps on the side during her free time. Once she graduated from Hyper Island, she joined Augify, a data visualization start-up, as VP of Creative, Marketing, and Design where she developed the branding and marketing strategy from scratch. Several winters in Sweden prompted Alissa to leave. She then moved to Basel, Switzerland to work for Clariant, a specialty chemicals company, as their Global Social Media Lead. She remained at Clariant for several years and held positions as Global Marketing Communications Business Partner and Global Customer Experience Lead for their personal care and cosmetics unit. She also led the marketing and branding work for one of Clariant’s startups, Chemberry, a personal care ingredient search engine.
ANNA BIO At Princeton, Anna was interested in language and cultures, and focused her studies around Mandarin and Brazilian Portuguese. She wrote her thesis on China-Brazil trade relations and immigration. After graduating in 2013, she started her career in advertising as an Account Manager at Ogilvy & Mather in New York, working on brands like SAP and Comcast. After 2.5 fun-filled years, and lots of socializing with fellow ASIJ-ers in the city, she made the bittersweet decision to move to Bangkok, her hometown, out of a desire to work on global brands outside of the U.S. market. In Thailand, she worked at TBWA\Thailand as Account Supervisor, leading their Myanmar accounts. In late 2017, this opportunity led her to work in Singapore, as Associate Account Director at a different agency called BBH, on the Nike account. Anna flew around the region with her team and activated digital and experiential campaigns in Bangkok and Manila. In 2019, in a bit of a plot twist, she decided to pivot to the tech industry and move to Europe. She now works in Sales at Unbabel, an AI translation startup, based in Lisbon, Portugal.
Alissa Lorentz (ASIJ 2005) & Anna Lorentz (2009)
Marketing & Communications & Account Management & Sale
The two explain to Nick their upbringing and how they learned to grow up with Japanese, Thai, and English at the same time. Nick asks the two what type of advice they would have for mixed families who hope to teach their children 2, 3, even 4 languages. Alisa emphasizes that its' important that parents stay consistent with the languages they teach to their children, and fight the urges to "cave in" if a child begins to focus only on one language, and may reject the "minority language".
The three discuss how language acquisition is often highly nuanced, and even within the same family, there will be somewhat of a deviation of language levels amongst siblings.
In the second half of the podcast, the three discuss how culture affects the workplace. Alissa has experience working in the US and Europe, Anna in Singapore, Thailand, and Portugal, and Nick in Bahrain, Honduras, South Korea, and Japan.