Toolbox Talk

If you don't hire properly, you'll end up disappointed. So here are 5 steps you can use in your hiring process.

Here's a story to demonstrate why charging a bit more means stability in your trades business.

Someone asked a question on Builder's Talk Group if it's a good idea to leave his people do the jobs so he can have more time to himself. Some think this guy is an idiot for asking it because obviously, he can. But I think it's a fair question. It's a real frustration that everyone has to deal with. Every trade business owner who wants to grow comes up against this issue. Let me tell you the whole story in this video.

It's important to know who your target market is so you can decide where to spend your marketing money. You’ve got to be specific to someone or you end up being nothing to no one. So, how do you choose your target market? First, you need to define who they are and there are three ways to do this. Watch this video and I'll explain it in detail.

I was asked in one of my youtube videos how to deal with frustrating customers. This is quite common in a trades business where do a quote for someone only to find out that they're just wasting your time. You can avoid these type of customers and I'll tell you how to do it with these 4 responses.

How much are your margins when you finish a job? If not enough, then you should charge more. I know it's a bit daunting and you're afraid you'll lose your customers if you do so. But you know what? My client did just that without any resistance from their customer. They have better margins now and they're happy. You just need to be confident. You can do it too. Watch this video.

Are you doing enough marketing? I see most tradies only rely on relationships and word-of-mouth. They only do a bit and end up lacking confidence when faced by somebody who's being unreasonable especially when they do price negotiaton. This is why marketing is so important.

Today I wanna share my experience when my air-conditioning was installed in our room. 2 guys came to our house and checked which AC best suits our space. We found the 1st guy online and the other was referred by my friend. Both of these guys gave similar suggestions and they also promised a quote right away. So the waiting game is on. Who do you think came back to us with a quote?

How do you treat your people in your business? I want to share a true story. This is from an infographic I received last week comparing 2 well-known chicken restaurants in the US. As I was reading it, I was amazed at how the smaller company beat the other in terms of revenue. Wanna know what they did? Let me show you.

I saw a post on Capenter's Talk Group from a guy who asked where he could borrow money to grow his business. Lots of people gave some funny ideas, but there were others who made a fair point too. So I thought of sharing some options where you can get the funds you need for your business. Each of these options have their own pros and cons so let me run you through them.