Hey, listeners! Hannah and Lea here. This podcast is an interview with an editor from North Coast Media, a trade magazine publisher in Cleveland, OH.

We reached out to Heather Gooch to get the inside scoop on how public relations professionals can better communicate and connect with other people outside of our industry.

We chose someone that was not a public relations specialist to get a better understanding of what is expected from public relations professionals from a different perspective. Heather works closely with both a digital team in her industry as well as public relations firms and corporate public relations specialists outside of her company.

We learned about some useful social media posting tools, ways to grab the attention of a journalist and what to avoid doing in the corporate world. Heather was able to give us real examples and go through her experiences working with public relations specialists.

This is our first ever podcast and we are so excited to share it with you. We hope you will stay tuned for more!

To give you some resources, check out these links:

northcoastmedia.net/

mention.com/en/blog/pr-tools/

muckrack.com/blog/2019/01/08/ar…embargoes-relevant