Top Agents Playbook: The Podcast For Real Estate Agents Presented by Ray Wood

 

Get motivated, focused, driven and inspired as Auckland super-agent Wayne Maguire takes you deep inside the inner workings of his highly profitable five-office real estate business.

If you're looking for a shot of real estate 'go-for-it' mega-juice to take you and your real estate business to the next level, then drop everything and join Wayne and I for this short but revealing one-on-one success mastermind. You WILL NOT be disappointed.

During our session, Wayne shares his deepest and most powerful strategies around team building, morale, the personal character traits that set great agents apart from the rest, and the critical number of contacts you need to be the busiest and most successful agent in town.

I'm going to predict that if you seriously take this in and watch/listen more than once, BIG things are going to happen, to you and your career.

Enjoy

We are all time poor these days, especially in real estate where our actual work schedule is never normal. That's why many busy people are starting to re-think the critically important areas of diet and exercise.

 

So if we all know and agree that nothing tastes as good as being thin feels, what's the problem?  It seems life gets in the way. We get older, exercising is less enjoyable, why have one glass of red when you can have two and so on.

My guest this week is a Kiwi who has relocated to Tulum on Mexico's gulf coast.

Aaron Caville is a very fit looking forty-something and comes to life when he starts talking about health and fitness and the special diets he created then tested on himself. He also creates his own food lists for his weight-losing clients around the world.

Personally, I think getting fit and maintaining a healthy weight and lifestyle is all about commitment and sticking to a plan, and that's where Aaron's awesome programs come in.

 

Brent Attaway is a follow-up legend. In fact, his brand new book titled FOLLOW UP FORTUNES is a must-have blueprint for anyone looking to grow their brand and their business no matter where they are or what they do.

Brent's book will show you how to generate a ton of EXTRA business from the contacts you already have.

To get Brent's Magic Text Formula.  m[email protected]

To order your copy of Brent's Book. FollowUpFortunes.com

https://vimeo.com/662129006

Here’s a fresh approach to generating leads from someone who’s been there.

Future Proof Agent Founder and CEO, Jason Weinberger was in the right place at the right time with the right ideas.

Fifteen years ago Jason was trying to break into the Toronto real estate scene but there were agents everywhere.

Tired of door knocking and cold calling for leads, Jason read a book on Google Ads and, as they say, it was a game-changer.

These days Jason is helping other agents repeat his approach with great success.

Listen to my interview with Jason then check out his free training here

 

I always feel great after a call with Trent Pool!  ...and I love the way he has the optimism and confidence to power through and get results regardless of what's going on around him.

After following Trent's success for more than 10 years, I'm blown away by his ability to build and lead both real estate teams he operates in two different states.

I'm sure you'll enjoy this catchup call with Trent.  I always get great feedback every time one of our episodes goes to air.

Want some help building your team?

Reach out to Trent here. He's always happy to help out with some great ideas to help you build and grow your team.  [email protected]

This week's podcast runs down the list of Trent Pool's Top 5 ways to attract listings so if you're looking to attract more sellers, win more listings and make more sales, you don't want to miss this little gem.

I'm also delighted that if something awesome could have possibly come out of COVID,  it's more eyeballs on social media and higher email open rates.

Seriously, there's never been a better time to reach out to your list and connect with your people using value-adding email content.

More people are reading your messages and more people are focused on the joy of the home they live in than ever before.

...and let's not forget the power of your real estate funnel.

I define the Real Estate Funnel as a series of three interconnecting parts. Attracting sellers, nurturing then converting to listings.

As you listen to Trent's top 5 ways to attract sellers, you'll discover he has more than a passive interest in the power of leveraging social media.

I think you're going to absolutely LOVE this episode

How to run two real estate businesses in two different states. Have you ever wanted to make a lifestyle move but are not sure how it will affect your business?

Maybe you want to move to a warmer place, a cooler place or closer to friends and family.

In this episode, you'll hear from someone who's actually doing it and how he's overcoming the challenges along the way.

In the years I've been working with Trent Pool, I've come to expect big things.

His business dominates the Southern NSW city of Merimbula with a dedicated and hardworking team.

Merimbula Realty is a highly successful real estate business model with a dynamic sales presence and a well-run property management division.

If you're planning to run real estate business in two different states, you'll need awesome systems. Trent is a systems guy. For example, he has leveraged LockedON as his CRM and Jigglar as his creative marketing platform right from the start and is constantly tweaking things to get more revs from his business engine.

A couple of years ago, Trent confided that he was planning to move his family to Queensland's Sunshine Coast and start a real estate business there.

I naturally assumed this would mean selling Merimbula Realty but that's not how Trent thinks. "Why would I sell it when everything is working so well?" he told me.

Earlier this year he acquired a small rent roll on the Sunshine Coast and made the move.

I know agents that struggle to run one business let alone two but Trent's energy and dynamic work ethic let him hit the ground running and the new business is already cranking out sales ahead of planned expectations!

How to run two real estate businesses in two different states. It's an interesting question right? I think there is so much value in this session today but what always stands out to me each time Trent and I connect is his hunger and personal drive plus a willingness to admit mistakes and share the lessons learned.

I'm grateful to Trent for sharing his ideas. I know he has a growing following in our industry as he forever tweaks his business systems to strive for the ultimate real estate model

We only work with one team or agent per area. Go here now to check and see if your area is available

I'm increasingly surprised at the speed of technology and how new, better and less expensive ideas seem to evolve so quickly.

The very best ideas cater to a particular market niche and solve a problem that niche is having or produce a fresh product with obvious and instant appeal.

Property technology or 'proptech' as it's called is no exception and since first meeting Peter, Brad and Mel from Box Brownie, it's been fascinating to follow their innovative ideas as they bring an ever-expanding range of options to real estate agents so their marketing looks awesome.

If I had to highlight the biggest feature as I see it, it's that Box Brownie offers highly technical services that used to cost hundreds or thousands of dollars for a tiny fraction of old-world prices plus their turnaround is super fast.

Make no mistake, you are instantly judged by your marketing and visual presentation. In a world where getting attention is beyond competitive, there's literally no second chance at a first impression.

Why would you feature an image of an empty room when you can virtually fill it with great-looking furniture, floor coverings and wall art for less than $2?

Why would you feature a room with a view where the light imbalance makes the room or the view looks under or overexposed?

And why would your hero marketing shot be a street image with grey skies when you could have a blue sky or a twilight image showing warmth and color from inside lighting?

Every listing is a listing opportunity and you only get once chance to get it right.

Today, tens of thousands of agents around the world have BoxBrownie.com saved in their browser bookmarks to order their image makeovers together with a bunch of stunning presentation tools that make buyers and sellers sit up and take notice.

If you agree that every listing is a listing opportunity and that you're judged by every marketing image you promote, can I suggest you tune in to this episode and you might just hear about an exciting new feature that will change the way you market your listings.

This week's episode is a little different and a brief escape from COVID fatigue!

It's a story of one couple's passion and courage to trade their regular lives for a chance to experience island paradise.

So, let me ask you a question...  Have you ever caught yourself daydreaming about escaping to a tropical island in the south pacific? Exploring hidden beaches, discovering mountain trails, and diving in an ocean so fresh and unaccustomed to humans that the fish actually swim up to your mask to check you out?

At night you're treated to amazing island meals like lobster paella and exquisite local fruit deserts as you stare at a brilliant canopy of a billion stars in a dark sky untainted by city lights or sirens.

As we suffer through our fourth COVID lockdown here in Ontario, I find myself craving an island escape with daily sun-filled swims and warm, tropical island air. So I thought, why not track down a good mate of mine who stopped thinking about it and made it happen

I'm delighted to introduce you to this week's guest, Marcus Xavier. I first met Marcus and wife Stoney when I was living in Queensland quite a few years ago before I came to Canada.

Marcus and I share a passion for marketing, looking for great opportunities in our respective fields, and generally preferring to zig when everyone else is zagging.

Social media has its fair share of critics but without it, I wouldn't have been about to keep in touch with Marcus and Stoney and their adventures.  A few years back I started to see posts of Marcus doing things like building vacation villas, creating amazing meals and even building a pizza oven.

I blitzed off a message to Marcus. "Mate, what the heck are you up to?"  "Great to hear from you Ray" He came back. "We've bought a retreat-style resort on an Island in Vanuatu. We run gourmet cooking retreats for private guests and are having a ball"

Marcus sent me the link to their resort called Papaya Loco and I was hooked! They run cooking retreats where Marcus gets to share his love of cooking and the skills he inherited from his Mum and Godfather.

I've put the link to Papaya Loco in the show notes.

If you've ever been tempted to explore the wonders and pleasures of island life and you're ready for a pandemic distraction, this might be a great place to start.

When today's guest reached out to see if we could record an episode together, I did my usual thing and Googled him.

Next thing you know I'm down a very cool rabbit hole of podcasts, Youtube shows and marketing innovation where I could tell it was not only going to be fun, but my listeners were in for treat and would learn a whole lot about taking a different approach to real estate success.

When it comes to marketing, I love the idea of sharing awesome content and super helpful information to build my list of friends, contacts and clients.

That one simple concept has served me so well over time. In fact, writing and self-publishing my first edition of How To Sell Your Home For More was the very start of my journey to look at real estate marketing differently and start literally giving away my very best ideas.  And I guess this show is proof that I'm still doing it.

So when my guest, early on in our call starts talking about how he offers sellers advice on how they can sell their own homes themselves, I started to feel some marketing chills and began to realize this guy is a marketing brother who shares the same ideas and beliefs as me.

I call Jas Takhar a super broker. With a team of more than 60 people doing close to 700 deals a year, a business like this becomes its own solar system that reaches beyond the average brokerage to shape and influence a market and the people that buy and sell with them. Along the way, an exciting team picks up on the energy created and that's where marketing confidence and serious momentum kicks in.

And there's something Jas gets into today that is not just profound but so often overlooked in the cut and thrust pursuit of real estate success.

He says "The more I just relax and be myself and talk about the things I love, the more I attract the people I want to be with and work with and the more I repel the people I don't"

You can tell that Jas genuinely treasures his relationships with his partners, his team and his clients.

I have to admit, it's super empowering to just be yourself and do your best while you're doing something you love. Not everyone has the courage or vision to walk to the beat of their own drum. When you see it up close, it's inspirational.

So get ready for a little marketing enlightenment and big dose of killer ideas :-)

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