Top Agents Playbook: The Podcast For Real Estate Agents Presented by Ray Wood

Here's a cool story from someone who studied hard to become an architect, then discovered there was so much more going on!

 

I'm Ray Wood and I partner with real estate agents where we roll out point-of-difference marketing to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.

My guest today started her professional life as an architect and quickly realized she was leaving a lot on the table so she combined her passions and became a real estate agent. Today she leads and inspires a brokerage based in Miami Florida of more than 1000 agents.

Ines Hegedus-Garcia is a Miami REALTOR and Director of Strategy and Innovation at Avanti Way Realty. She's at the forefront of the prop-tech industry, a former president of the Miami Association of Realtors and a director of the National Association of Realtors.

I'm delighted to introduce you to Ines, I think you'll pick up on her awesome energy and her unwavering passion to help her fellow agents navigate the many changes happening right now while jumping on to the best opportunities.

Speaking of growing your business, there's a long list of ideas agents use to generate leads and win listings.  There's a lot of advice flying around and it can get very confusing so I've done the heavy lifting for you and sorted the list to feature the top 7 actions real estate's best agents are using right now

But just a warning, I'm all about using the best methods to attract leads and that means the best use of your time so you won't find any door knocking or cold calling in my 7 essential prospecting actions.

I not only list the top 7 actions, but I also take you step-by-step thru each one so you get a plan and a blueprint to follow.  To get started today go to bestagentsinc.com/blueprint   

Here are the social media platforms and content to focus on right now.

To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads.

...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about.

I'm sure you guessed it... social media.

But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both.

In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting.

There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift.

This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us.

For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales.

It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing.

Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'.

In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required.

It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall.

If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping.

I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004.

Comparison is relatively straightforward as the stock of both companies is publicly traded.

Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp.

This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason.

Look at the specific media changes around this shift to digital.

Radio has been replaced by iTunes, Spotify and Podcasts

Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few.

TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO.

Letters in the mail have been replaced by email and a bunch of messaging services.

Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones.

I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners and your smart.

My mission is to get you to do more of it starting today.

So I want to get into two things, where you need to be, and what you need to say.

Right now, Facebook, Youtube and Instagram are commanding most of the consumer attention in your area. Yes there are other social platforms like TikTok, Twitter, LinkedIn and Pinterest etcetera but can I suggest you master the big three first then start playing with the rest if you have the time and inclination.

...and by the way, if you're winning new relationships from some obscure app, then don't stop. But current research numbers tell us, the lion's share of traffic is going to those three.

Increasingly, Instagram is perfect for agents for a whole number of reasons. It's also said to be 10 times more engaging than everything else. Facebook is the industry favorite right now but not for much longer I'm predicting.

You also have the advantage of multiple broadcasting options inside Instagram like a regular post, Instagram stories and IGTV.

Youtube now ranks as the second biggest search platform and having spent the last 12 months renovating our boathouse on the lake, I can tell you that it's an amazing resource of ideas and instructional videos where someone like me can actually do something and be proud of it.

There's no way I could have done that last century.

So let's talk about content.

If you're a regular listener you will have heard how agents are getting results from social.

Long story short, content ideas are everywhere.

Right now the market is crazy so why don't more agents post about how they handle multiple offers to attract sellers. What about a short video for buyers offering your experience and expertise in the same area?

Youtube is crying out for you to share the 10 things buyers need to know before they buy a home in 'your area'.

Or simple daily posts like 'Here's a list of take-out restaurants in Bondi Beach, what's your favorite?' can get massive engagement.

Content ideas are everywhere.

I see a million video posts of new listing walk-throughs and they're okay but unless I'm buying or selling, I'm not really interested. So why not tell me where you get your coffee and feature your talented Barista doing her thing!

Content ideas are everywhere.

Your challenge is to start and keep going. Too many people quit early. Your Youtube content is not going anywhere, so keep building on it. Your market is global. How do you know that person watching in another country doesn't own property less than a few kilometers from where you're sitting right now?

Right now Youtube is free. Can I suggest you start leveraging that one important fact?

I remember back in the day when you'd run a $1000 magazine or newspaper ad. The sales guy would tell you not to expect calls but the important thing is that you're getting 'exposure' and promoting your brand. I can just hear him saying "It's all about repetition" What a load of rubbish those guys fed us.

I guess that's the difference between now and then.  Back then a $1000 ad would last for a day. Today you can upload awesome video content for free that stays there forever.

So let's summarize, Focus on Instagram, Facebook and Youtube and post engaging content about the things you are doing in your day. Oh and don't forget to smile.

Until next episode, dream big and take names

Luck happens when you combine hard work with the right ideas. Here's the system and strategy you need to sell 100 homes a year

If this is your first time listening, I'm Ray Wood and I partner with marketing savvy real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.

If you've tuned in before then welcome back and thanks for the opportunity for my guest and I to share our best ideas.

And speaking of guests, you're about to meet my guest for this week and I think I need to tell you this comes with a warning. That is, a wealth warning because you're about to hear from a dynamic Californian realtor with a powerful message, that if followed, will win you extra listings and sales.

Krista Mashore's real estate career spans twenty years. Yes, she's won all kinds of awards but she's one of these great energy agents who has figured out the process and adapted to embrace online marketing and reaped the rewards which she now shares with her lucky coaching clients.

And the good news is, she's more than happy to personally share her ideas and strategies with you in a very popular 5-day free course. You'll find the link in the show notes and Krista will tell you herself in a moment, but just before we get into it, I'd like to share an important message.

I think I know my people pretty well.

I know you tune in for inspiration, motivation and what's working for the top agents in our industry.

You're about to be exposed to some things that may or may not be news to you, but here's the thing, they work.

Krista might be an elite real estate coach but she's still listing and selling and can afford to do both because she runs a proven system. So when you hear something that strikes a chord in your thinking, And you can see yourself taking action and doing it, I want you to press pause and write it down in your journal and make it happen. Don't try and do ten things in ten minutes. It never works. And don't be overwhelmed. Do one thing, nail it and then come back and do the next thing.

I want to thank Krista for being so free with her success ideas. You're in for a real treat.

Click this link to join Krista's Client Conversion Accelerator (it's a FREE 5 day LIVE course with Krista, you'd be crazy to miss this opportunity)

If you're a first-time listener I would like to say welcome and thanks for joining us.

If you're a regular listener, it's great to connect again for another show, and thanks for the faith you have in me to deliver actionable content straight into your ears each week.

In case you're wondering who am I and what do I do, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.

I'm also excited to announce I have just published my latest book, which is a book full of my best listing ideas called The 7 Essential Prospecting Actions Blueprint.  You can download it here

This is not a one-page pdf of bullet-point tips, it's the actual step-by-step blueprint real estate's top agents are using right now to grow their market share by becoming a local influencer.

This week on the show I'm super-pumped to feature a great session with my good friend Trent Pool from Merimbula on the south coast of beautiful New South Wales.

Trent and I have been working together for many years and I wanted to share one of our regular meetings and take you deep inside his business which has grown from strength to strength in the last 8 years.

After our call, I started to think about the amazing transition that is happening in real estate right now and how modern agents are leveraging new tools and cleaning up while many are getting left behind.

The way Trent is using social media to attract and nurture new relationships is a great example. He understands where his people are and what they react to. He knows how to cause a social encounter and how to engage.

As you'll discover in this session, he uses LockedON to store and communicate with all future sellers and Jigglar to build and customize all his marketing and social footprint templates.

Almost without knowing it, Trent has become a local influencer in his town of  3000 people or what I would call the digital mayor of Merimbula.

Becoming a local influencer is 2 main things: Knowing what to do and being consistent at it. Just posting to social media when you feel like it is not a plan that will yield fruit. In fact, if you're doing that it's probably costing you potential engagements and damaging your brand.

I think that right now presents one of the biggest opportunities to beat your competition at becoming a local influencer mainly because most of your competitors have no clue what to do or are getting poor advice from so-called marketing experts who charge crazy money for average or zero results

Right now, we're focussing on the three social platforms that give us the best bang for our buck, Facebook, Youtube and Instagram.

The link to download your very own copy of my new prospecting blueprint is in the shownotes or you can grab it now at www.bestagentsinc.com/blueprint

Trent is living, breathing proof that leveraging social media has not only fast-tracked the success of his business but given him total dominance in his market. And how's this for acknowledgement of his success?

...He recently told him one of his competitors called him up and to ask him what he's doing to win so many more listings than any other agent in town. You gotta love that!

Women in Real Estate Series.  After hearing how she handled customers working for the Post Office, her future boss knew he was in the presence of greatness. But it would take him 2 years to win her over!

This is part of a series we're producing here at the podcast about women in real estate. We'll be featuring a number of interviews with some very impressive women who all have a story to tell about their journey and rise to the top.

You might wonder why I made the decision to single out a group that represents half the population and feature female agent interviews. Well, there's a number of reasons:

For a start, most of the women I know in real estate had to work twice as hard to reach the level of success they now enjoy. If you're a woman in real estate or even if you're not, you'll know as well as I do that, right from the start, the learning curve is steep.

Then there's the fact that so many women juggle family and other commitments to make their careers work. Many are single mothers who somehow adapt to higher levels of organization to manage the daily routine of kids and school and everything that goes with managing all the lives in a family.

So even if you have a partner to share the load, that's a solid workout. But many women ride alone and do everything themselves. To make this happen, they work hard and the hours are long.

But then something happens along the way. ...and it happens because it has to.  They get super-focused and super organized because they understand better than anyone, time is money. They become personally accountable for every minute of each day because they know and understand there will be some more heavy lifting to be done before their head hits the pillow that night.

So when you hear me thank my guest for their time, it's not just a throwaway line to wind things up. I genuinely know, understand and appreciate the sacrifice and contribution they are making.

By way of example, after I hit the stop button on this week's episode with award-winning legend Gizzelle Powell, she told me she was happy to share her experiences and lessons learned because she knows there are so many women who are going through the same battles that she did.

She told me there were so many people who helped and mentored her right from the start of her career and this is her chance to pay it back.

I first met Gizzelle at an event we held in Australia some years ago.  She had just started her career and came up to tell me that she had read some of my coaching and training manuals and that she built her career by following and implementing those ideas.

Gizzelle has a lovely smile, great energy, and there's something about her that tells you she can face big challenges head-on and keep going when others don't.  She reminds me of some other impressive women I've featured on the show like D'Leane Lewis, Nyree Ewings, Arabella Hooper, Emmy Thies, Jessica Chia and Leigh Thomas-Brown.

These women share a work ethic that guides their careers on an ever-upward trajectory. And it's not so much that they're afraid of hard work, they embrace it as a secret weapon which is why each one dominates their market.

This year, Gizzelle won RE/MAX's prestigious Hall Of Fame award, the Chairman's national award plus national and local awards for placing in Rate My Agent's Top 100 agents.

What I took away from this interview is Gizzelle's deep commitment to helping her sellers and buyers achieve the real estate solution they are looking for. Her demeanor and attitude telegraphs her dedication to client care on a whole new level.

Just in case you don't know, I'm Ray Wood and I'm a real estate agent from Melbourne Victoria living on a lake about 2 hours north of Toronto Ontario Canada.

It's been a cold blast here at the cottage in the last couple of months where we have been in semi-isolation and various stages of lockdown for almost a year.

The month of February is testing us because there's this weather effect called the polar vortex that brings with it arctic cold temperatures like minus 30 Celcius and feet of snow.

But, fortunately, the boathouse is keeping us warm thanks to a wood fire we installed last year and some incredible spray insulation that keeps in most of the warmth.

The boathouse has been a fun project and it's still a work in progress that will take me a bit longer to complete.

Personally, this last year has been an amazing time. I feel I have better focus and direction. I feel like I have more drive and energy.

In the last 12 months, I have completely overhauled Bestagents to a digital marketing platform and with the amazing resources of Jigglar and LockedON, a steady stream of new members are coming on board while they can still get the heavily discounted founding members deal.

My real estate funnel marketing model is working like a well-oiled machine and let me share what I've learned about the art of funnel marketing in the past year.

There are 3 stages to a good funnel; Attract, nurture and convert.

The 16 digital assets including eBooks and autopilot lead generators we have created at Bestagents do most of the heavy lifting when it comes to attracting with the impressive resources of Jigglar pitching in by pumping out fresh professional grade content on a daily basis.

LockedON's new version 2 is turning heads and playing a critical role nurturing and converting contacts to listings and sales with the help of our digital pre-listing kit and lots of pre-written emails ready in the system.

In fact, that's a perfect segway into this week's interview which is all about the power of email marketing and some awesome tips to make sure your messages are connecting with your contacts in all three stages of your funnel.

My guest for this episode is email writing and marketing expert Chris Orzechowski, and the timing around the release of this episode is highly relevant as the Australian government finds itself in something of a Mexican standoff with Facebook.

Basically, Canberra wants Facebook to pay for the news it strips and recycles. Facebook have said "I don't think so" and have started deleting content from any Australian Facebook page that faintly smells like it offers any kind of news.

In fact, today's email from Chris (and as soon as we met, I signed up to get his daily emails) talks about this and he warns, you can't build your brand on quicksand which means don't rely on Facebook or any social platform for that matter to be there tomorrow.

Chris says that's all the more reason to build solid relationships with great email marketing and I couldn't agree more.

You are your brand, not some tri-color logo or pretty font. But here's the critically important thing: Marketing you doesn't mean talking about you.

Want to write better emails to attract, nurture and convert more contacts?

Right now, you can download Chris' eBook, Make It Rain for free.

Can I suggest you head over to themakeitrainbook.com and get your copy?

Here are just some of the things Chris shares in his book which is a brilliant read by the way:

How to segment your email list properly, so you can send the right offer to the right person at the right time.

Why emails with great copy out-convert fancy, HTML emails… every time!

How to make your emails stand out from all your competitors… and how to make people fall in love with the emails you send.

3 email campaigns that will work for you every day… even while you sleep!

That URL again is themakeitrainbook.com and that link is ready and waiting for you in the show notes for this episode.

I was keen to pick Chris' brain about how we can apply his email marketing rules and strategies to real estate being mindful of the attract, nurture and convert stages of the funnel.

In this session I ask Chris;

Is email really relevant anymore?

If my open rate is below 10% what am I doing wrong?

Why does good copy in a ’normal’ email outperform HTML fancy graphics every time?

Does he follow a formula? (headline, reinforce/stir up, solve, prove, call-to-action)

We’re in real estate land looking to nurture and hopefully keep, existing contacts. How often should we connect and what should we be saying?

Email is pointless without a list.  How do we build a list?

How important is the subject line?

Are open rates better when there’s a question in the subject line and we use our contact’s first name?

Does long copy sell? Do people read it?

How important is using testimonials in our copy and where should we use them?

A special welcome this week to new Bestagagents members

Shannon and Samatha Smith from Queensland's Gold Coast

Dean Bozunovic from Frankston in Vic

and Silvya Saric from Wodonga Bestagents on the Murray River in Wodonga Victoria

I'm excited to have the opportunity to work with you guys and the results you're already achieving are impressive.

If you're familiar with my work and real estate success strategies, you’ll know I’m a big fan of what I call the real estate funnel and if you're looking to add better systems into your business, I'm going to make you a complimentary offer in a moment to help you make it happen.

In marketing, a funnel is the system and strategy that attracts new paying clients into your business. The good news is that once a funnel is set up, it will work hard for you 24 hours a day producing leads, listings, sales and (this is what I love most about a good funnel) consistent success.

And the really great news is that anyone can do it.

You don’t need to be a national brand or super successful agent.  It doesn’t matter where you are, whether your market is hot or cold or how long you’ve been in real estate.

Let me ask you a question:

Have you ever suffered the humiliating frustration of the good month-bad month income YoYo?

One month you’re flying high and thinking about a new kitchen, updating your car or skiing in Italy. But the next month, you don’t quite feel that dopamine hit when you log in to your online banking to discover you’ve got too much month at the end of the money.

And you had no idea that tax bill was payable so soon.

If that’s you then that’s okay, because that’s been all of us at one time or another.

And it’s almost like you need to experience the good month-bad month YoYo to know you don’t want it to happen again and you’re very motivated to work out how.

Let me share a simple but vitally important fact I often return to with some of my coaching clients: (and the keyword here is FACT) You can’t expect different results when you keep doing the same thing.

This can also happen when you decide to lift your numbers. Say you’ve done the same amount in GCI give or take for the last 3 years and you want to move things up. There’s no way it can happen if you’re rinsing and repeating the same strategies you used for those previous years.

Businesses grow.  So do people.

So back to my funnel.

Let me share the three essential stages that drive a good real estate funnel and of course, it goes without saying, the better each stage is serviced and enhanced, the better it will perform.

The first stage and the top of your funnel is Attraction. Just how are you attracting your future clients, how many are you pouring in and how often?  This is the most overlooked yet essential stage of your funnel. At Bestagents, we like top say the magic is in the numbers and this is exactly what we're referring to.

What lead magnets are you employing to drive traffic to the top of your funnel and what is motivating or attracting these people to you? In the online marketing world they call this your offer or offer stack.

...and your lead magnet needs to clearly show, it's something of value your potential new contact will want.

It’s the offer that causes attraction. What’s yours and how many do you actively employ?

The second stage of your funnel is Nurturing.

Real estate is a service. We generate a fee for that service by offering a solution to a problem.

Now that your new contact is swirling around in your funnel, what are you doing to move them on into the narrow bit?  Why are they staying? Why do they want to stay?  What is it about you and your real estate business that compels them to hang around and not opt out from your messages? How are you helping them solve their problem?

I believe the number one reason agents lose a listing is lack of trust. They may like you but do they trust you? So what strategies are you employing to clearly illustrate and deliver proof that you are not only the best agent to solve their problem, They can trust you.

That’s nurturing.

The third stage is Conversion.

When the time comes for your contact to sell or buy, you’re relying heavily on the relationship experience you’ve delivered since that beautiful day they first found themselves in your amazing funnel.

You get the call. They’re ready to list their property for sale and they want to see you tomorrow at 4pm to find out what you think their home is worth and your fees to see how you compare. Yep. You’re going to pitch.

This is showtime.  This is where your hard work and system pays off. This is where you stand to win the listing, make the sale and receive your well-deserved fee for service. This my friend, is Conversion.

…and think about that fee for service for just a sec. Is it $5 grand. Is it 10 or more. How much are you prepared to do to win the prize and what does your conversion process look like?

Does your physical pre-listing kit dovetail perfectly into your actual listing presentation? Is your online pre-listing kit and questionnaire sent within minutes of the listing appointment being made?

And is trust reinforced solidly with both?

This is conversion and given that you’ve attracted and nurtured so well to get to this point, I believe it deserves every effort you can muster to win the business at this final stage.

Your funnel isn’t a part of your business, it is your business. Many agents I speak with tell me they have a listing problem but they don’t. They have a funnel problem.

I've made a short video to show you exactly how a real estate funnel works. You can check it out here

So speaking of building your real estate funnel, I think you’re going to like today’s guest.

If you’re a long-time listener, you’ll be familiar with one of the show’s biggest fans, and regular guest, Queensland super-agent Scott Lachmund.

…and if listings are hard to find in your neck of the woods right now, Scott has a number of strategies that will not just help you with new ways to connect with people, you’ll discover first hand, Scott’s amazingly simple yet very powerful scripts when you reach out.

I guess I don’t need to try and convince you that it works because I know it does.

But this is cool and tells you a bit about the guy: the more successful Scott becomes, and his last few years have been nothing short of meteoric, the more he wants to help his fellow agents reach their goals.

I think you’re going to love this one.

 

 

Special guest Danny Wood of BrokerageNation.com shares his ideas on GETTING MORE SELLER LEADS. Most are very cheap or free to implement and amazingly simple.

He mentioned a video of his presentation and that can be found here

Ask Dan about his “done-for-you” marketing services by texting (905) 903-5442.

He has a special bonus for you too!.. Anyone who listened to the podcast can book a free coaching call with him at http://brokeragenation.com/30minsession

Finally, he mentioned his group coaching calls at www.patreon.com/Dannywood Can I suggest you reach out to him because he’s a treasure trove of unique ideas that will keep you coming back for more.

Thinking social? YouTube: www.youtube.com/dannywoodvideos

Instagram: www.instagram.com/calldanwood

@calldanwood

More old school? Call (905) 903-5442 or visit: Https://www.brokeragenation.com

The system is the solution. Every great business has one or more

It’s been a huge month for me and Bestagents with a bunch of awesome agents coming on board and securing exclusive area rights to their postcode.

I’d like to personally welcome some new Bestagents members including

A special shout out to Craig, Daryl, Melissa, Leonie and Steve.

I’m delighted to share our Bestagents resources with you guys. Welcome top Bestagents and I’m looking forward to working with you to help you grow your brand and your numbers as you offer a clear and compelling point of difference to property sellers in your areas.

I can also share we’re about to roll out another lead generating landing page offering sellers in your area a current list of recent sales under the domain TruePriceFinder.com This is an additional offer at no charge to Bestagents founding members.

…and if you’d like to find out if your area is available, message me with your location and postcode and I’ll let you know.

Well, it’s always a pleasure to catch up with Troy Kincaid from Colac in Victoria.

Troy joined Bestagents in 2012 looking for ideas and systems and his journey from a raw beginning to a consistent number of sales each month is evidence his systems work and work well.

In less than 12 months from joining Bestagents, Troy’s business had doubled and within 3 years doubled again.

In the last 170 plus episodes I’ve profiled some amazing agents doing amazing numbers. Many enjoy an average selling price of more than $1 million but country agents in regional centres like Troy rarely see those prices so they need to really heavily on volume and consistency.

And as you’ll hear in this interview, there’s a powerful underlying community commitment that gives Troy and his team a valuable edge. All that and more, coming right u

Here's a real estate coaching and support team that looks after rookies!

If you'd like to know more about an exclusive area Bestagents Founding members deal with all the bells and whistles at a discounted bundle rate, let me know.

Bestagents founding members have exclusive access to systems, a bunch of dedicated digital assets, and my ongoing personal support.

...and speaking of training and support, this week's guest heads up an innovative company serving, what some might describe, as the forgotten agents in the real estate industry.

My guest, Jake Dixon is CEO of the Locker Room.

The Locker Room services what Jake calls the 'Blue Ocean' of agents who make up 97% of our industry.  I'm talking about the agents in their first year or two doing less than 24 deals a year.

The more I got into this interview with Jake, the more I began to realize the stunning attrition numbers in real estate and how the difference between success and failure can often be so small.

I often wish I could connect with every new agent and help them hit the ground running by intensely focussing on the all-important blue dollar actions. But I guess that's what this podcast is all about.

Jake has terrific energy and it's easy to see why so many agents are opting into working with The Locker Room to quickly achieve great things.

We cover a heap of topics during this session but I really like Jake's take on what is needed to quickly succeed in an industry where so many struggle.

www.tlrnation.com - main website

www.tlrnation.com/freestuff - free downloads

www.tlrnation.com/track - use "PLAYBOOK" promo code and get $50 off our most popular product!