Top Nonprofits

Top Nonprofits

By Top NonprofitsBusinessNon-Profit
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Top Nonprofits episodes

  • What's Pop Culture Got To Do With It?
    In our latest segment, Emily Goodstein tackles the topic of Pop Culture tie-ins for nonprofits. How can your organization capitalize on a popular topic to help gain awareness? 
    Take a listen to find out!
    Visit us at Top Nonprofits for more great tips, insights, lists, and examples!
    11 min
  • What’s Pop Culture Got To Do With It?
    In our latest segment, Emily Goodstein tackles the topic of Pop Culture tie-ins for nonprofits. How can your organization capitalize on a popular topic to help gain awareness? 

    Take a listen to find out!
    Visit us at Top Nonprofits for more great tips, insights, lists, and examples!








    11 min
  • How Nonprofits Can Get the Most from Their Technology Vendor
    On this month’s episode of the Top Nonprofits Podcast, I (Emily Goodstein) leverage my experience as both a former software company staffer and non-profit employee to tackle this delicate topic.  Listen in and find out:
    Why shopping around, comparing your options and clearly determining your needs is so important... before you sign a contract
    Tips on how to make your reference research most effective (hint: the references that are provided by a specific company aren’t the only ones you need)
    What to share (and how to share it) with the staff at your software vendor for the most beneficial relationship
    Why regular meetings with your designated points of contact are so important
    Who to call in emergencies and non-emergencies and how to tell the two apart
    Which in person events are useful to attend and why (and how to get financial assistance to attend them)
    How to leverage online resources such as message boards to enhance your use of a specific software platformI know what you’re thinking.  Will you really miss that much if you don’t take the time to nurture these types of relationship?  Yup!  Take a listen and find out...
    7 min
  • Infuse Social Influence into Your Fundraising
    While the basic principles of fundraising have remained rather constant for centuries, the new technologies that enable us to reach more people, faster, also allow us opportunities to influence beyond our core constituencies.Brady Josephson, Adjunct Professor at North Park University, Principal at shift, Blogger at ReCharity.ca, contributor to The Huffington Post shares some best practices to make social influence pay off.
    1 hr 1 min
  • When #GivingTuesday is Only "Mediumly" Important
    If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.It is an important part of any nonprofit's end of year fundraising strategy...  but it is not the centerpiece for one main reason: everyone else is doing it, too. Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important
    8 min
  • When #GivingTuesday is Only “Mediumly” Important

    If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.
    It is an important part of any nonprofit's end of year fundraising strategy...  but it is not the centerpiece for one main reason: everyone else is doing it, too. 
    Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important
    8 min
  • When #GivingTuesday is Only "Mediumly" Important
    If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.It is an important part of any nonprofit's end of year fundraising strategy...  but it is not the centerpiece for one main reason: everyone else is doing it, too. Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important
    8 min
  • Change at the Check Out

    Nonprofit professionals know point-of-sale fundraising campaigns can raise millions of dollars for an organization, but how do you refine your conversations with potential or current retail partners so you can convey the real value and ROI to their brand based on consumer sentiment?Guest: Maureen Carlson, President of Good Scout Group. Good Scout has created several awared -winning campaigns with nonprofits, helping to generate over $50 million in fundraising since 2011. Maureen will take you through Good Scout’s Change at the Checkout study to learn how people really feel about charitable register asks, and how you can use the data to create greater value and stronger partnerships. Nonprofit marketers and social media professional can also use the data to capitalize on the positive consumer sentiment and create deeper bonds with the public
    52 min

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