We welcome back Elaina Burdick of EB&L Marketing to help you learn the correct way to brand your HVAC company and avoid marketing cliches.

We welcome Mark Guenthner back to "Torrice Tech Talk" to discuss cooling season maintenance for your Trane and American Standard air conditioners ahead of the summer rush.

On this "Torrice Talk" we introduce you to our two new sales managers at the S. G. Torrice Company - Chad Baril and Scott Adler.

On a special episode of "Torrice Tech Talk", Ken Gott joins us to discuss setting up and troubleshooting the internet connection needed for Mitsubishi Electric Cooling & Heating's Kumo Cloud and Kumo Station connected controls - a problem facing many dealers installing Mitsubishi Electric equipment.

We welcome Ken Gott back to "Torrice Tech Talk" to discuss the installation of a hydronic heater on a TAM9 air handler for American Standard and Trane.

We welcome David Mabry from The DAC Group to "Torrice Talk" to discuss the advantages of using the Local Presence Management Tool with the DAC Group - a program that manages the local presence and location management on Google, and many other platforms.

We welcome Russell Lattime back to "Torrice Tech Talk" to discuss the maintenance needed for Mitsubishi Electric Cooling & Heating M-Series and P-Series equipment ahead of cooling season.

We welcome in Devoe Ward, Business Development Manager for Nexia, to discuss all of the benefits of using Nexia Integrated Controls on your American Standard and Trane equipment. He also discusses how Nexia as a whole-home solution and can create a smart home ecosystem in your home.

Mark Guenthner is back on "Torrice Tech Talk" to remind you about proper filter replacement and maintenance to make sure your system is running at peak efficiency.

We welcome Don Garside back to "Torrice Talk" to discuss the 19-SEER, low profile heat pumps from Trane & American Standard - The Platinum 19 and the XV19. He walks through applications, benefits and specifics for these units, and why you should start installing them.