We welcome our newest Technical Support Representative, Russell Lattime, to "Torrice Tech Talk" as we get back to the basics and work on identifying basic circuits within your HVAC systems.

Last week, we discussed goal setting with Elaina Burdick of EB&L Marketing. This week, we discuss how to effectively track your marketing efforts to make sure your goals are being reached and you are maximizing your returns on your marketing efforts.

We welcome Phil Valpey back to "Torrice Tech Talk" to discuss a very important topic - correctly inspecting and servicing a furnace during heating season.

We welcome back Elaina Burdick from EB&L Marketing on "Torrice Talk" to discuss setting marketing goals for your company in order to better execute your marketing plan.

Mark Guenthner joins us for a "Torrice Tech Talk" where he explains why dealers and installers should install a drain pan with every system, and which drain pan will work best for you.

On this "Torrice Talk" we take customers to our Fabrication Shop by welcoming in Shop Manager Brad Willows. He discusses how our sheet metal shop has grown, the types of projects he and his team produce and how they can handle nearly every custom job your company might have.

Ken Gott is back to talk more commercial applications on "Torrice Tech Talk". He discusses troubleshooting and testing power burners on commercial rooftop units.

On this "Torrice Talk" we welcome Darren Hamilton, Owner of Central Cooling & Heating, to discuss the benefits of installing Mitsubishi Electric Cooling & Heating ductless systems versus traditional unitary units for dealers as well as home owners.

On this "Torrice Tech Talk", Phil Valpey walks you through the setup, testing and troubleshooting of electronic expansion valves - a very common part in Air Handlers.

We welcome Territory Manager John Souza to "Torrice Talk" as he shares his innovative approach to service calls and sales - treating it like you are a doctor.