We talk to Hans Fermont, Chief Operating Officer at Woodwing, a content and information management solutions company about publishing. Hans describes the changes he’s seen in the way content is produced, managed, and distributed in the past 25 years, along with how systems have changed to support new business models. He argues why publishing is the most innovative industry when it comes to content and we discuss the AI use cases that are gaining traction to increase productivity. We discuss the ethical frameworks that need to be in place for publishers considering adopting AI. And lastly, as ever, we ask Hans what one change would make him totally content.

Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio recordings to digital platforms like TikTok, and how metadata schemas support these relationships and enable improved search. We talk about the importance of the International Standard Recording Code (ISRC), technical metadata, and rights. Whilst BMG is looking at AI, we talk about the ethics and importance of provenance regarding the use of this technology. Paul gives us a preview of his talk at the forthcoming Henry Stewart DAM Europe conference in June 2025. Finally, Paul shares what one thing would make him feel totally content!

Matt Eaton and Elisabeth Knulst continue our discussion with Christian Walburg, Technical Product Manager from Keen and discuss AI with DAM and PIM, getting leadership buy in, metadata and data ownership, and cybrarians. We end by asking Christian what’s the one thing he would change that would help him to become Totally Content with his DAM and PIM?

In a world of rapidly changing business requirements and technology, how do you keep your Product Information Management (PIM) and Digital Asset Management (DAM) tools relevant within an international brand?

In part one of this two part interview, Elisabeth Knulst and Matt Eaton talk to Christian Walburg, Technical Product Manager at Keen Footwear about his experiences. We discuss the curse of spreadsheets, identify some of the challenges around implementing DAM and PIM, and define the benefits of these systems for Keen Footwear.

Watch out for part two shortly.

Intro / outro tunes copyright Teague Eaton.

Elisabeth Knulst and Matt Eaton are back for a new season of Totally Content. In this first episode we look ahead at some of the themes we expect to see this year, including Gen AI (of course), sustainability, ways of working, resilience, and balancing innovation with security.

In this episode of the Totally Content podcast, Elisabeth Knulst and Matt Eaton provide a primer for the upcoming International Broadcast Conference (IBC) in Amsterdam. They offer some words of advice for brands and publishers attending, what to look out for, and how to get the most out of the show.

Matt Eaton and Elisabeth Knulst discuss last week's Henry Stewart DAM Conference in London. Highlights include the importance of data, AI (or machine learning), the growth of video, and content ecosystems.

Matt Eaton and Elisabeth Knulst discuss the forthcoming Henry Stewart DAM Conference in London, some of the themes we expect to hear there, and the difference between managing content in broadcast and Marcomms.

Welcome to the first episode of the Totally Content podcast! We’re your hosts, Matt Eaton and Elisabeth Knulst. We have lived and breathed content over the course of our careers spanning studios, broadcast, marketing and branding.

The purpose of the podcast series is to investigate all things related to content and provide in-depth knowledge and insights for people within the content business area. We want to discuss opportunities, provide inspiration, and learn from industry experts with the goal of making people totally content.