By Cale Guin
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those effort
... more
The podcast currently has 65 episodes available.
On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice.
All of that is coming up today on Totally Hyped - Let's get started on Michelin Star Marketing on a Ramen Noodle Budget.
On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing
On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.
On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensate for Compensation, how the cadence of your hiring process is key to success or failure in recruitment and how do you know what candidates want to keep them happy - it's all on today's episode.
On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to know is you are being sold the wrong tactics. I am going to tell you what your marketing mix should look like - which is likely to be a far cry from what it is. I won't stop there, I will tell you how to drive change to get your marketing team on the same page.
In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The reality is, for most SMBs there are mountains of unflattering truths about its costs, results, and ROI. Today we'll work through those realities and help you get a handle on things. Let's use this topic to improve your Sales and your marketing ROI - starting today.
In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to making the right business moves at the right times and lets you see trends as they are happening instead of after. So how can you become data-driven or be better at it?
On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. Leading your team to effectively get the results you want - That's what we're doing today on Totally Hyped.
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective, I'll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.
The podcast currently has 65 episodes available.