Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?

In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently and how you can apply the same principles.

If you’re building a brand, scaling one, or simply fascinated by world-class brand strategy, this is an episode you’ll love!

Brands We Analysed:

1. Kilentar

2. Calendly

3. Skims

4. Amazon

5. Quacktail

6. Moniepoint

7. God is Good

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠[email protected]⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law.

In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets!

Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for anyone looking to build, protect, and grow their brand or business. Whether you’re a creative, entrepreneur, or corporate professional, this conversation will help you see your ideas through a new lens as intellectual property that can be protected and monetized.

Here’s what we discussed:

1. What is Intellectual Property (IP)?

2. The Evolution of Intellectual Property

3. Corporate IP vs Creative IP

4. What part of your knowledge should you monetize?

5. How different industries monetize their expertise

6. How IP affects partnerships

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠[email protected]⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group.

In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint.

Whether you’re launching a brand, growing your business, or redefining your identity Dare’s journey will show you how to do it and make it last.

We talked about:

1. How to Find Your Brand’s Purpose and Identity

2. What Story Your Brand Is Telling at Every Touchpoint

3. Building Emotional Equity: Not Just Aesthetic Appeal

4. When Brands Get It Completely Wrong

5. Evolving Without Losing Your Voice

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠[email protected]⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing?

Can it ever push us to do better, or does it silently kill our contentment and creativity?

Join the conversation as they unpack:

1. The Root Causes of Business Comparison

2. How Comparison Kills Business Growth

3. How to stay focused on your own lane and build lasting success

If you’ve ever felt like you’re falling behind in business, this episode will help you refocus on your own journey. Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠[email protected]⁠⁠

Tobi: @misshamilton

Temi:@temimakinsanya

The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems!

We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires”

Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing:

1. What does “Get it” mean? Why do you want your team to get it?

2. Why Building a Team that ‘Gets it” Matters

3. Traits To Look for in Your Hires

4. Attitude vs Skill (Technical vs Soft Skills)

5. How Did You Handle People That Didn't “Get it”?

6. What Happens After you Hire the People That Get It

Season 3 is all about leveling up—and this first episode will have you rethinking how you build your dream team.

So grab your drink, tune in, and let’s get into it. Don’t forget to like, share and subscribe - because the gems this season? Unmissable.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠[email protected]⁠⁠

Tobi: @misshamilton

Temi:@temimakinsanya

And just like that… we’ve come to the end of season 2!

The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another?

Whether you're a business owner, a curious listener, or someone trying to understand why you can't stop adding things to your cart, this one's for you.

Thank you for rocking with us this season. See you in season 3!

Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: [email protected]

Tobi: @misshamilton

Temi:@temimakinsanya

Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way.

Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on choosing the best funding option for your vision.

Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: [email protected]

Tobi: @misshamilton

Temi:@temimakinsanya

In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond.

We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. From brand-building strategies, staying true to purpose, and cultivating a loyal community, Ore shares the behind-the-scenes journey of what it truly means to build a brand that resonates deeply with people.

Whether you're an entrepreneur, brand strategist, or skincare enthusiast, this conversation will inspire you to dream big, stay authentic, and build with impact.

Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: [email protected]

Tobi: @misshamilton

Temi:@temimakinsanya

This week, we’re diving into the world of disruptive technology and how it’s shaping the future for entrepreneurs, startups, and small businesses and our guest this week is, Frank Akinwade Williams, co-founder and CEO of Lingawa.

What we cover in this episode:

1. How startups and small businesses can effectively use technology

2. The downsides of tech and how to navigate them

3. The impact of AI and other emerging trends

Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: [email protected]

Tobi: @misshamilton

Temi:@temimakinsanya

No guest this week—just Temi and Tobi diving deep into a conversation every entrepreneur needs to hear! Burnout is real, and if you're not careful, it can creep up on you before you even realize it.

In this episode, we break down how to recognize the early signs of burnout and share practical strategies to help you stay energized, focused, and thriving in your journey. Whether you're a business owner, creative, or professional navigating the hustle, this is a must-watch!

Don't just work hard—work smart and keep your fire burning without burning out.

Plus, we’ve got a special resource for you!

Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: [email protected]

Tobi: @misshamilton

Temi:@temimakinsanya

Get your free business resource here: https://drive.google.com/drive/folders/1H1VyvU_hNiOPcH8scIO7MJOBPvc-jwkg?usp=drive_link