On this episode of the Totally Radvertising Podcast, hosts Damian and Dallin sit down with Johnathan Ruggiero and Michelle Luchese, cofounders of Manly Bands. With backgrounds in entertainment, Johnathan and Michelle discuss how their creative storytelling approach sets their jewelry brand apart. They talk about overcoming creative fatigue and experimenting with fresh advertising strategies that appeal to their ideal audience. They share their creative journey from starting with stock photography to building their own creative studio where golden campaigns take shape. Tune in to learn more about creative advertising and telling your unique brand story.

• 0:00 Intro
• 1:25 How Manly Bands was started
• 10:33 Optimizing and overcoming plateaus
• 18:32 Decision to invest in creative
• 29:40 Ad critique

"Every year should be the year of optimization. You should be constantly trying to improve where you are so you don't hit those plateaus."

https://manlybands.com/
https://www.creatably.com

On this episode of the Totally Radvertising Podcast, Damian and Dallin sit down with Jared Ward, the founder and CEO of Luminous, who have seen 3X growth this year. Jared talks about his decision to invest in content creation for his company and why that's atypical in the B2B world. They dive into tactics Jared's team uses to massively increase Luminous' online presence, including posting clipped podcast content on YouTube and LinkedIn. They answer the question of whether or not paid advertising works for B2B companies and explain how it can actually be the key to success with the help of a creative team. They also talk about common mistakes seen with brands such as not putting enough value in creative assets. Tune in to learn more about transforming your brand!  

• 0:00 Intro
• 1:00 Jared's background
• 8:00 Building a brand
• 18:14 Key pieces of content
• 31:45 Common mistakes
• 34:45 Ad critique

"Your number one competitor is not your competitor. It's ignorance."

https://www.joinluminous.com/
https://www.creatably.com/

On this episode of the Totally Radvertising Podcast, Damian and Dallin are joined by Jay Davis, the founder and CEO of Pillow Cube. Jay shares his entrepreneurial journey and how his experiences drive his work as a founder and investor today. They talk about creating viral videos that attract customers by organically putting brands on the map. The trio also dissect a product ad and provide valuable, expert insights on what they would do to refine the advertising strategy. If you're looking to learn more about marketing to make the masses pay attention, this episode is a must-listen. Tune in to learn more! 

• 0:00 Intro
• 0:44 How Jay got started
• 8:03 One thing that made a difference
• 14:12 Balance the cost of creative
• 25:05 Ad critique
• 40:19 When to invest in creative

"Creative is important. Messaging is important. The way you position your product is important." 

https://www.pillowcube.com/
https://www.creatably.com/

Welcome to the Totally Radvertising Podcast, where we dive into the art and strategy behind creative advertising. Tune in each week as we sit down with some of the brightest minds in the industry: founders, CEOs, writers, directors, and creatives from the fastest-growing brands on the internet. Together, we explore the most innovative and bold decisions that made the biggest impact on their brand's success. From dissecting ads to analyzing what worked (and what didn't), we offer some of the best conversations on the creative process behind today's most memorable campaigns. Tune in to learn more about what's driving the future of advertising forward!