touch point podcast

In our annual “Best-of” 2021 show, hosts Reed Smith and Chris Boyer reflect back on this work-from-home year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including best episodes topic and best guest expert (Brian Gresh). 

Best Cold Open: 

• Peeps Flavored Pepsi from TP217 – Meeting the New Digital Consumer’s Expectations

Most Popular State (by Downloads): 

Best Use of the Term “Work From Home”:

• TP229 – Do You Really Need an Intranet?

Strangest Way We Located a Guest Expert Interview: 

• Anthony Matyjaszewski of the Network Advertising Initiative (NAI) in episode TP212 – Going After the Click: the State of Digital Advertising in 2021

Most Downloaded Episode: 

• TP210 – Build vs. Buy – What’s the Right Approach for Healthcare?

Best Episode (as voted on by our listeners) - tie: 

Best Episode Topic We Didn’t Record: 

• How to optimize the patient portal

Weirdest Technology From Which Our Podcast Was Played:

• Amazon Alexa

Who Would You Like to be Stranded on an Island With?

• Anyone but Reed and Chris

Best Guest Expert:

• Brian Gresh from TP206 – A Conversation About Conversational Marketing

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In our annual holiday charcuterie episode, hosts Reed Smith and Chris Boyer highlight clips from some of the most-downloaded shows on the Touch Point Media Network, including conversations about digital mental health, using data to conquer cancer, relieving anxiety and cultivating stability in healthcare, and healthcare innovation and transformation in nursing. Listen in and enjoy these multiple courses from the leading healthcare podcasting network, Touch Point Media. 

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With the ongoing acceptance of digital as a means to select and receive care, healthcare consumers are shifting expectations on what they are looking for in their care journey. In this episode, Chris Boyer and Reed Smith discuss some recent studies that highlight the modern patient journey, shifts in how people search for doctors, and the need to find a “provider like me.” They are joined by Greg Matthews of HealthQuant who explains ways to leverage social media to personalize the provider perception. 

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Health systems are starting to realize that there is a significant need to develop a succinct customer service operation at their organizations. But what is the best way to accomplish this, and does marketing have a role in this strategy? In this episode, hosts Reed Smith and Chris Boyer discuss the impact the pandemic has had on healthcare contact centers, the importance of developing a customer service operation and how this approach is helping healthcare organizations improve the patient experience. They are joined by Chris Wickersham of CereCore, who shares his perspective on how digital can be used to understand the needs of customers throughout the health system.

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In some ways, 2021 has seen some significant changes in the way hospitals and health systems use social media. In this episode, hosts Chris Boyer and Reed Smith share their perspective on the state of healthcare social media, and even share top expert industry predictions of what social media experts should be focusing on in the future. They are joined by Ed Bennett of Martech.health, who shares his perspective on social media and how MarTech vendors are evolving to meet the new social media needs.

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For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode, hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.

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In this milestone episode, hosts Chris Boyer and Reed Smith look back over the pervious 250 episodes o the show and highlight three expert interviews that illustrate the breadth and depth of topics and expertise highlighted in this podcast. First, Matt Gove shares insights on how to capture voice of customer. Then, Carrie Liken discusses why your website isn’t your website anymore. Finally, we end with an interview with Chris Hemphill about how to use data to help market during a public health crisis. 

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In this episode, hosts Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement - and share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting. They are joined by Dan Small, Senior Director of Digital Strategy at Hartford HealthCare, who shares his organization’s journey to ROI. 

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Health system digital presences can be amplified with the adoption of a content federation strategy. In this episode, hosts Chris Boyer and Reed Smith share the basics of content federation, the three critical approaches to consider, and then are joined by Scott Andrews of Kyruus and Mark Menton of HealthSparq, who share the importance of including 3rd party sites as your content distribution strategy. 

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While hospitals and health systems are beginning to embrace Digital Front Door strategies, are they enough? In this episode, Chris Boyer and Reed Smith discuss the concept or a “digital revolving door” - in which patients (both new and existing) are beginning to turn to the internet before, during and after their care and share research on how health care leaders are starting to look at digitizing all elements of the patient journey. They are joined by Dave Dolton of DocASAP who shares his view on the opportunity healthcare has to turn patients into digital patents. 

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