Welcome to the TPS5 for the week of Jan 29, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redesigns, how intelligent efficiency to improve patient care. 

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. The new digital healthcare consumer’s expectations have changed - how can healthcare organizations respond? They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to reshift their thinking about the digital front door strategies. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Jan 22, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Jan 15, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a push for digital vaccination credentials, Google acquires FitBit and more!

The week’s TPS5: 

The Morning Fix Podcast: From Serendipity to Purposefulness: How Nishi Viswanathan and the UT Dell Med Texas Health Catalyst are Impacting Population Health and Patient Care

Learn more about your ad choices. Visit megaphone.fm/adchoices

As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s information mess and Amazon’s foray into Health Tech. 

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020. 

Best Cold Open: 

• TP202 - Peppermint Desserts

Most Popular State (by Downloads): 

• California

Best Use of the Term “Unprecedented”:

• Whenever referring to our front-line healthcare workers (and the challenges they faced this year)

The Oddest Place We Recorded an Episode:

• HCIC@Home

Most Downloaded Episode: 

• TP153 - User-Centric Taxonomy

Best Episode (as voted on by our listeners): 

Best Episode Topic We Didn’t Record: 

• Intranets & Internal Communication Technology

Weirdest OS in Which Our Podcast Was Played:

• Windows Media Player

Who Is Smarter?

• Chris

Best Guest Expert:

Best Fan of 2020:

• Michael Krivich on LinkedIn

Best Recommendation: 

• A garden shovel

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, a impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin. Listen in and enjoy these multiple courses from the leading healthcare podcasting network, Touch Point Media. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices