Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison. 

Mentions from the Show:

Find Us Online: 

Social Health Institute

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: five forces that will reshape the future of healthcare, young people designing digital health innovations, healthcare intranet design trends, and more.

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation N?) is shifting the way health systems should respond with their digital strategies. They are joined by Jacob Jeppson of KLAS Research who shares the latest research his organization has conducted to identify their top technology concerns and opportunities.. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Oct 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the state of mergers & acquisitions in healthcare (in light of the Intermountain/Sanford proposed merger), ransomware hits dozens of US hospitals, 10 big ideas in healthcare marketing, Apple creating its own search engine, and more. 

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Many hospitals and health systems have analyzed their community outreach efforts during this year’s health crisis. In this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: what digital health entrepreneurs can do to combat disparities, 5 beliefs blocking digital transformation, health digital missteps during COVID and 11 big ideas in healthcare innovation. 

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, health systems, FQHC’s and physician practices. In this episode, hosts Reed Smith and Chris Boyer discuss the current state of telehealth, how to establish a telemedicine program based on value, and imagine how hybrid models of the future can include virtual and in-person models. They are joined by Ann Mond Johnson. CEO of the American Telemedicine Association (ATA) and host of The Source podcast, who shares her perspective on the state of virtual health for our industry. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Oct 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Press Gainey expanding their hold on online reputation, Facebook banning anti-vaccination ads and more!

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In this episode, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths, General Manager, Digital Health Solutions at Perficient, who share the commitments that health systems should consider to build revenue resilience. 

Mentions from the Show:

Find Us Online: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS5 for the week of Oct 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Tech giants entering the insurance market, the rise in cost of telehealth, effective governance and using Google Docs to educate about COVID. 

The week’s TPS5: 

Learn more about your ad choices. Visit megaphone.fm/adchoices