Hello lovelies. Welcome back to Tough Love Marketing where we cut the crap and get straight to the marketing advice. I'm Diana.

This episode is all about a topic near and dear to my cold, yet ever-loving heart — community management and WHY you should absolutely be including it in your marketing strategy.

Here's where I got the stats: 1) 2019 study done by Higher Logic (https://www.higherlogic.com/blog/20-stats-about-the-benefits-of-online-community-forums/#:~:text=76%25%20of%20branded%20communities%20have,also%20have%20a%20knowledge%20base.) 2) GlobalWebIndex report (https://bettermode.com/blog/online-community-stats)

This episode of Tough Love Marketing is all about YOU, my friends, and how to not remain stagnant in your marketing careers. So, with no further ado, here are 5 things you can do to advance your marketing career.

1) Build your own freaking website.

2) Participate in marketing industry conversations and Slack, LinkedIn, and Facebook groups. Some of my faves are Women in Tech SEO, Digital RVA, ProductLed Group, Online Geniuses, SEO Expert, and Semrush All-Stars.

3) Get on marketing podcasts. Here are some of my faves: SEO Rant, The Azeem Digital Asks Podcast, Making a Marketer, and The Marketing Millennials.

4) Conduct your own research.

and

5) Read non-marketing related books.

Well hey you! Nice to see you again and thanks for tuning in. This is Tough Love Marketing where we get right to providing marketing advice in under 5 minutes. I'm Diana Richardson. Today, I'm going to give you the 5 core elements to a strong, smart and thoughtful content marketing strategy. So let's get right to it.

Hi there. And WELCOME to another edition of Tough Love Marketing where we talk marketing shenanigans in under 5 minutes with zero production value or makeup. I'm your host Diana. Today we're talking about some new and creative pieces of content to include in your content marketing strategy. And I'll make it even easier to understand and define what the heck content marketing even is. So buckle up! Here we go!

Today's episode is for those who DO the marketing. I'm talking to YOU, freelancer. It's just you and me today. As freelancers, we're quite used to potential clients grilling us on our credentials — it's totally understandable. Most businesses and brands have been screwed at one time or another (that's a topic for another video), but we also need to take control of our independent work life and get to know these businesses and brands, too.

Welcome back to the two-part series about the 6 Steps to Start Marketing Your Business here on Tough Love Marketing. This episode covers steps five and six and they are a doozy so we're getting right to it - no small talk today. If you have any questions or run into any roadblocks, I'm totally here for you. You can reach me on my website at thatsdiana.com, on Twitter or LinkedIn.

This episode of Tough Love Marketing is part one of two and is all about how the freak to get started with marketing your business. Let's jump right in. What we are going to cover is hopefully going to be easy to remember because we're going to pull from the classic process of answering the questions Who, What, Where, When, Why and How. But, out of order. If you have any questions or run into any roadblocks, I'm totally here for you. You can reach me on my website at thatsdiana.com, on Twitter or LinkedIn.

Hi there. Wow, thanks for tuning in because today's Tough Love Marketing Advice is the creme de la creme. And we're going to get right to it. Here are the 5 secrets to successful marketing… 1) Money!

2) Experimentation.

3) Patience

4) Track, track, track!

5) Thoughtfulness

You want more sales, more leads, more clients? Of course! All businesses do, but what many of the businesses I've worked with expect is to spend as little as possible and get major results. It does not work like that. Here's a reality check on marketing and money.

In this edition of Tough Love Marketing Advice, I'll tell you why:

• wanting MORE traffic to your site isn't the right mindset
• ranking #1 in Google isn't actually a goal
• and what is an actual goal that you and your marketing folks can truly work to accomplish