Recorded live on 12 June 2025 as part of the Tourism Business Survey results seminar, Chris Scargill hosted a panel conversation with Steve Magnall, MD of Two Magpies Bakery, Adam Goymour MD of Goymour Group, and Philip Turner, MD of Chestnut Group. The conversation explored the challenges and strategies faced by businesses in the tourism sector, particularly in relation to employment costs, consumer behavior, and economic pressures.

The panel give personal insight into the importance of training and maintaining customer confidence while navigating pricing strategies. They also highlighting the need for resilience and innovation and the importance of collaboration and community engagement. 

This was a fascinating chat amongst three titans of the East Anglian tourism scene - not to be missed!

Watch the full video of the Tourism Business Survey results seminar here.

Find the full 2025 survey results brochure here!

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at [email protected].

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights 

Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk

Listen to Philip Turners keynote presentation here.

Find out more about Two Magpies Bakery

Find out more about ROARR!

Find out more about Chestnut Group

© Larking Gowen LLP 

The views and opinions expressed in this recording are solely those of the individuals involved and do not necessarily reflect the official policy or position of Larking Gowen.

“If you can’t BE the destination, be the destination WITHIN the destination” so says Philip Turner, founder and owner of Chestnut Group, and keynote speaker the 2025 Larking Gowen Tourism Business Survey results seminar, held on 12 June in Norwich.

If you missed being there on the day, let this special episode of Tourism Business Chat take you into the room where it happened, and hear Philip cover everything from his backstory, to his approach to growth and investment, staying as an East Anglian business, the importance of the relationship with your bank, the power hospitality holds in communities, his run in with Jeremery Clarkson, and more in between.

Find out more about Chestnut Group

Watch the full video of the Tourism Business Survey results seminar here.

Find the full 2025 survey results brochure here!

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at [email protected].

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights 

Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector. One of them is a familiar face on TV and in bookshops, and owner of Jimmy’s Farm & Wildlife Park, Jimmy Doherty.

Jimmy chatted to Chris Scargill about the changes he has seen over the years in customer behavior and trends, the importance of investment and funding for tourism based businesses, what tourism really means to him, and of course, how you go about embarking on a rescue mission that means building Europe’s largest  polar bear reserve, on a UK farm!

You can view the full survey results brochure here, and listen to Jimmys Park Director, Stevie Sheppard, on another episode of Tourism Business Chat here  

Find out more about the survey, including other conversations on the day, and other Tourism based content from Larking Gowen by visiting larking-gowen.co.uk/Tourism-Insights 

Find out more about Jimmy's Farm & Wildlife Park and their Lost Lands of the Tundra project here 

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector.

Chris Scargill chaired a panel discussion on the day, and the audience heard commentary on the results of the survey and insight on other key issues impacting the sector. The panel included Park Director at Jimmy’s Farm & Wildlife Park, Stevie Shepperd, Director of Visit North Norfolk and Manager at Woodland Holiday Park, Andrew Hird, and the owner of Hidden Talents Iain Wilson, which operates an array of local businesses including The Assembly House in Norwich, Byfords Hotel in Holt, and cake company Sponge. 

They discussed issues around staffing, government and council red tape, investment, the change in consumer habits and much more.

You can view the full survey results brochure here,

Find out more about the survey, including other conversations on the day, and other Tourism based content from Larking Gowen by visiting larking-gowen.co.uk/Tourism-Insights 

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector.

In this episode, Tourism & Leisure Partner Chris Scargill discusses the results of the survey in detail, with further insight from specialists Emma Hayward and Sarah Pickett.

View the full survey results brochure here.

The power of generative AI, and what we can learn from sustainable New Zealand tourism 

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders working in tourism and hospitality.

Richard Turvel from SwissCamplings, a leading laundry supplier to the sector, reflects on what he calls ‘steady boring growth’ and how he believes in the power of his people, even though a huge part of his business is based in machines, and where he sees technology and AI taking us.

Tori Burns is a business advisor who also owns a holiday park in New Zealand, she discusses the sustainability pledge that thousands of New Zealand businesses have signed up to help educate tourists, and focus businesses on the value in community, employment and responsible supply chains.

Jules Rickman from Flair Content is an expert on all things AI, she provides a whistle stop tour on how generative AI can be your ‘multi-talented assistant’, help with your marketing and provide you with cost efficient assets. She also highlights the benefits it brings in analyzing your own data, how your customers may be using it to research and book their holidays and days out,  and why keeping your website up to date and impactful will be key going forwards.

View the full survey results brochure here.

You can view Tori’s presentation video Tiaki & the Guardians – Air New Zealand, here

View Jules presentation video Virgin Voyages: Jen AI – here

How does a headteacher at the top of her career come to live and work on the Broads? We find out, as Mary takes us on a journey that ‘cruises’ through a career working with troubled teens, into a battle with cancer, and out into the warmth and wonder of Beccles, a hugely popular part of the Norfolk Broads. 

After being told that the stress of her job was the likely cause of her cancer returning, Mary and her husband took this as a sign to pack up their London life and pursue their dream, starting a business in boat repairing. Mary was adamant, though, that she didn’t want to work in tourism!

Some number crunching later, and they realised that tourism was where their creativity and success lied, and the floating pods, day cruisers and water sports soon followed. 

Mary is outspoken about the challenges tourism faces when it comes to customer behaviour and trends, banning alcohol on board. She discusses how they have embraced social media, and the problem with green washing. 

The Sparrows see themselves as ‘custodians of the river’ and, with rewilding and other projects, aim to leave the river better than they found it. 

This is not to be missed for anyone thinking of investing in tourism, or who ever doubted why they got into it in the first place. Mary’s story, with her passion, is a shining example of what can be achieved in the sector, particularly with sustainability in mind, and why so many visitors continue to flock to the Broads.

Visit Hippersons Boatyard here Visit the Broads 

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at [email protected]. 

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

You can also now watch on YouTube too, just click here  

Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights 

Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk

© Larking Gowen LLP 

With Claudia Roberts, CEO of the Zoological Society of East Anglia (ZSEA)

Whatever your moral feelings towards zoos, there’s no denying that conservation is vitally important in a world with ever-decreasing natural habitats, and Banham Zoo is a leading example of this. Claudia Roberts is CEO of the Zoological Society of East Anglia (ZSEA) which operates Banham Zoo and Africa Alive. The charity was formed in 2013 to secure the long-term future of the zoos and in the interest of improving animal welfare, or as Claudia puts it ‘profit for purpose’ 
Claudia’s step into both the zoo and charity world was a big one, having previously been commercial director of a national garden centre chain, leading the retail buying and marketing.

She was brought in to help get things back on track after the catastrophic impact of the COVID-19 lockdowns, giving an us insight into her time in front of the All-Party Parliamentary Committee for support. 

Claudia doesn’t shy away from the criticism and controversy that surrounded her appointment, and how she handled media scrutiny. She maintains that a strong, resilient business model is needed to back up charitable objectives, and believes that you need to take the stakeholder along with you when making changes.  

Learn more about the ZSEA here

Book your tickets for Banham Zoo here, and Africa Alive here 

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at [email protected]. 

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

You can also now watch on YouTube too, just click here  
Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights 

 www.larking-gowen.co.uk
© Larking Gowen LLP 

The Tourism Business Survey was relaunched for 2023, after a ‘COVID-19 break’ and the results were announced at a seminar on 25 April to an audience of sector leaders. We recorded the panel discussions hihglights for listeners to enjoy who were unable to attend on the day. 

You can hear reflections on the results of the survey from the team of experts at Larking Gowen, and commentary from Andy Wood, CEO of Adnams, Claudia Roberts, CEO of Zoological Society of East Anglia which operates Banham Zoo and Africa Alive, and Mary Sparrow, owner of Hippersons Boatyard in Norfolk. Valerie Watson-Brown from the Visitor Economy Network Initiative provided detail on the work of this innovative project driving careers in the sector, and you can also hear questions from the audience there on the day.

This is the perfect accompaniment to the full survey brochure which you can download here. The brochure has the full results of the survey, and insightful commentary articles from leading businesses including Holkham Hall, ROARR! and many more. Many thanks to sponsors Adnams, Lloyds Bank, Swiss Camplings and insight6

For more details on the survey, including past results and why you should consider taking part next year, visit www.tourismsurveys.co.uk 

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at [email protected]. 

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk

The Tourism and Leisure Business Survey is produced by Larking Gowen Chartered Accountants and Business Advisers. Please contact [email protected] if you have any questions or would like to speak to one of our tourism specialists.  

© Larking Gowen LLP 

Chris whisked away some leaders in the tourism sector after the Tourism Business Survey seminar on 25 April 2023, and hosted a very special chat. His guests were Oliver Paul, co-owner of Suffolk Food Hall, Tarnia Robertson, a Hospitality Consultant and Business Coach (and former MD of Ufford Park) and Elliott Attew, Manager of Deer’s Glade Caravan and Camping Park. 

In this bitesize episode, they reflect on the results of the Tourism Business Survey and how the data has reflected concerns and stories around trends and sustainability. They discuss how to make sustainability part of your brand; the change in what customers want, including the rise of veganism; how they look for Environmental, Social and Governance (ESG) structure; and the ‘ramifications of green washing’.  

They also drive home the message that tourism business owners should remember that they are comrades of other businesses around them, and their community should be part of their decision-making process. They advocate that team members need to be empowered to be the masters of first impressions.

Highlights from the full event will be available soon, follow us so you dont miss out!

You can download your copy of the full tourism survey results brochure here

For more information on the survey and why you should take part next year, visit www.tourismsurveys.co.uk  

Visit Suffolk Food Hall here

Visit Deer's Glade Caravan and Camping here

Contact Tarnia on LinkedIn here

(c) Larking Gowen