Since COVID, the Sierra Nevada has seen an influx of visitors, shifting the conversation toward stewardship, discovery, and responsible tourism. In this episode, we sit down with Carl Ribaudo—tourism strategist, analyst, and industry thought leader—to discuss how destinations are adapting to these changes and how visitors can find deeper connections to the places they explore.

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Carl also shares a powerful reminder: “People need to give a place the attention it needs and deserves, instead of just landing where everyone is.” Tune in for a rich conversation about exploration, connection, and how to create your own Sierra story.

Tune in for expert insights on economic trends, destination marketing, and responsible travel in the Sierra!