In the first Tourism Matters episode for 2026, Carmen is joined by Kate Gibson, founder of The Hike Collective, a Perth-based, award-winning experience business designing nature-led experiences that help people think better, connect better and feel more human.
From horse business management and international dressage, to hotel events in Germany, personal training and eventually tourism, Kate's path highlights how diverse experiences can shape meaningful work.
In this episode, Kate shares:
• How The Hike Collective grew from a mental health initiative into a national tourism business
• Why connection to self, others and place is at the heart of great experiences
• What makes an exceptional tour guide (and what doesn’t)
• How tourism, wellbeing and human performance intersect
• Lessons for anyone building a purpose-led business or navigating a career pivot
This conversation is especially relevant for tour guides, experience designers, tourism operators, and anyone curious about how nature-based experiences can create lasting impact.
Connect with Kate on LinkedIn
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