We asked the Tourpreneur community what marketing topics they would like to see us cover next; targeting high-wealth luxury consumers was high on the list of priorities.

In this episode, Chris is going to provide my top 8 strategies to attract this demographic.

1. Photos

2. Create a Website that focuses on Style and Exclusivity – The VIP Treatment

3. Be Personal

4. Use Facebook Ads to Reach a Luxury Demographic

5. Email Marketing is Huge

6. Create Exclusivity… or at Least a Sense of it

7. Use LinkedIn to Raise your Profile

8. Produce a Podcast

Read the full list here:

In this episode, Mitch converses with Arnaud Azoulay, CEO of Babylon Tours, a walking tour company specializing in museum tours across Europe.Arnaud is a maverick and an outlier. He’s one of the rare walking tour companies that has scaled its brand into nearly a dozen cities. And he’s done it on a lean team and budget, by focusing on the basics: a quality tour and quality guides. He’s not distracted by all the tech talk, and he sells primarily through OTAs.In this episode, we’ll discuss:

• Arnaud’s success story from a 30-something Paris guide to scaling a tour business to 10 cities.
• His organic and gradual approach to growth
• The importance of combo products, and how he sells them
• Why he still offers a personal human touch despite using automations
• Why he firmly believes in using OTAs as his main sales channel, and his experience with Viator Accelerate
• His focus on the quality of experience
• What’s been working for his OTA listings
• How he gets repeat customers as a day tour operator
• What he’s learned from In N Out Burger in California

As always, much more exclusive members-only content available on tourpreneur.com/plus

Kevin O'neil describes all the challenges he has faced when building his business including losing his location, legal challenges and having a heart attack!

Join Tourpreneur+ for even more content: https://tourpreneur.com/plus/

Join our free tour operator community of over 4.5K members: https://www.facebook.com/groups/tourpreneur

Check out Kevin's business: https://destinywateradventures.com

LinkedIn: https://www.linkedin.com/in/kevin-oneil-787798156/

Listen to the incredible journey of how Steve Williams found his way into the industry and helped transform some local operators before building his own business.

Take note of the wasted $1m on Facebook ads and the costs of acquiring customers!

• Check out Trunk Travel
• Check out Steve's LinkedIn

Preparation is essential if you are going to maximize the chances of selling your tour company at the best possible price. Experienced buyer Trish Higgins explains what she looks for when buying experience companies.

• Trish Higgins in LinkedIn
• Chenmark

A discussion with Sachin Bansal from City explores and Regenerative Travel in India about doing tourism better for all stakeholders.

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Join Tourpreneur+

https://tourpreneur.com/plus/

Growing Your Tour Business Through Linkedin

Peter Syme and Chris chat about how Peter has made six figures growing his business through a seldom used social platform for the tours and activities sector… LinkedIn.

Join our community: https://www.facebook.com/groups/tourpreneur

Visit our website: https://tourpreneur.com

Women in Travel: How to Craft Tours Focused on Telling the Stories of Women

Amanda, Carol, Zakia, Caroline and Mary discuss how they craft female focused stories and products in their tours.

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Visit our website: https://tourpreneur.com

Who better to discuss the future of reservation systems with than one of the founding fathers who started the sector nearly 20 years ago. Alex Bainbridge, ex CEO TourCMS, and Peter Syme discuss the future of this essential software.

Renee Ventrice chats with Quay Frazier of Big Easy Walking Tours on growing his tour business in New Orleans. Quay has a passion for music and has played with some world famous artists so this allows for a unique take on his walking tours.