Towards a Smarter World

Join Cruce Saunders in this podcast episode with Scott Abel, the founder of Content Wrangler. Discover the importance of content strategy and its role in driving unified customer experiences. Scott shares his strategies for implementing content reuse, semantics, and intelligent structure across enterprise ecosystems. Hear insights about overcoming cultural roadblocks, leveraging APIs and automation, and training new content wranglers. 

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Join content experts Cruce Saunders and Teodora Petkova in discussing the future of search, data connectivity, and machine intelligibility in this episode. Discover how Linked Data quietly transforms how we navigate and leverage information by enabling seamless cross-system integration and data exchange. 

Together, they unpack the challenges of future-proofing content management systems and publishing workflows for the era of globally distributed, non-linear information webs.

In this episode, Elizabeth McGuane, Content Strategy Lead at Intercom, discusses bot communication with Cruce Saunders. Hear about integrating bots into Intercom's messenger app, user preferences for bot interactions, and the evolving role of bots in customer experiences. McGuane also touches on the technical aspects of content strategy and the need for a structured approach.

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In this episode, Cruce Saunders chats with Karol Jarkovsky, Director of Product at Kentico, about evolving content management systems (CMS) to customer experience management (CEM) platforms. Discover how Kentico EMS leverages technology to deliver relevant and personalized content through insights from analytics, marketing automation, and more. Learn about the challenges of connecting data for optimal customer experiences and the role of machine learning and AI in predicting the best action. Explore the "API-first" approach and how Kentico embraces new technologies to innovate in content production, marketing automation, and customer service. Karol shares insights on agility, responsiveness, and continuous innovation in the digital landscape. 

In this episode, Dr. Simon delves into the transformative power of content on customer memory, revealing the key to making your message unforgettable. Learn how to harness your audience's attention and use it to inspire positive action. With a focus on ethical responsibility, this episode is a must-listen for creators looking to make a lasting impact. 

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In this episode,  Cruce Saunders delves into digital governance with Lisa Welchman, President of the Digital Governance Practice at ActiveStandards and author of 'Managing Chaos.' Explore the critical role of standards in enterprise collaboration, the challenges of digital change, and the traits of digital leaders. Learn about the importance of aligning organizational objectives with digital initiatives, bridging gaps between silos, and establishing clear digital strategies and governance mechanisms. 

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Dive into an insightful conversation with Mark Lewis, author of 'DITA Metrics 101,' as he discusses the concept of alignment in developing intelligent content. Explore the challenges of the Internet of Things and the increasing complexity and volume of content required. Learn about the importance of a content engineering approach, aligning content development lifecycles with other disciplines to achieve corporate goals.

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Join Cruce Saunders and Noz Urbina, a renowned consultant at Urbina Consulting. Explore the challenges faced by organizations dealing with fragmented content, duplication, and varied messages across different silos. Discover practical steps for initiating change within an organization, particularly for managers in tech comms, as they strive to make content more user-focused. 

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