Towards a Smarter World

In this podcast episode, Cruce Saunders and Tom Johnson discuss the evolving landscape of technical documentation. They highlight the importance of technical authors in agile development and the rise of "Docs-as-Code." The conversation also covers the challenges of hiring and nurturing top technical writing talent and the need for cross-functional alignment on content initiatives. Tune in for actionable insights on elevating your content game in the digital age.

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In this episode, Cruce Saunders delves into the future of information with Ray Gallon, president of The Transformation Society. Learn about Information 4.0 and its significance in the era of Industry 4.0, where machines make decisions. Gain insights on the importance of humanizing technology and explore the future of knowledge and learning, advocating for a collaborative approach between technical documentation and training departments.

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Join host Cruce Saunders and Todd Unger, Chief Experience Officer and Senior Vice President of Marketing and Member Experience at AMA, about transforming the healthcare experience. Learn about Todd's integrated approach to marketing, digital, product design, and content.  Explore the complexities of the patient experience, and how the AMA is addressing these through clearer communication and technological innovation.

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Join host Cruce Saunders as he explores the power of content strategy with Alan Porter, author of 'The Content Pool.' Dive into the concept of content as a shared enterprise-wide asset and the importance of content intelligence in delivering exceptional customer experiences. Discover Alan's journey from technical documentation to content marketing for global brands and his advocacy for every piece of content as a marketing event and brand experience.

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In this episode, Patrick Bosek, co-founder of Jorsek LLC and creator of easyDITA, talks about the future of structured authoring, the role of DITA in a structured content landscape, and easyDITA's approach as a CCMS. Discover the importance of efficient content creation and reuse, particularly in marketing campaigns where consistent messaging is important. This is a must listen when considering a shift towards structured content.

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In this episode, Cruce Saunders and Anna Schlegel explore the evolving role of content in global enterprises. Learn why content should be a central focus, the importance of executive champions, and the need for a Chief Content Strategist. Discover the benefits of cross-departmental collaboration in a content forum and get advice on mapping content to the customer journey, consolidating content systems, and focusing on intuitive experiences. Explore challenges with globalization and localization, including local market understanding and regulations. 

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In this episode, Adolfo Hernandez of SDL discusses the future of content, including the power of AI, machine learning, and machine translation. Discover insights on delivering content across multiple touchpoints and how AI and machine learning will shape content creation.

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In this episode, Jim Edmunds, CEO of Ingeniux, shares strategies for managing enterprise content and provides valuable insights on creating adaptable content through architecture and semantics. He emphasizes the importance of using a unified content portal to bridge silos and engage specific audiences, and how this approach elevates content above tools and processes. If you're interested in effective content management, this episode is definitely worth a listen!

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In this episode, Cruce Saunders chats with Hilary Marsh, president and chief strategist of Content Company, about her extensive experience in content strategy for associations and non-profits. Discover Hilary's definition of content as the manifestation of an organization's work and her approach to creating a holistic content strategy that aligns with the organization's identity, audience needs, and context. 

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In this episode, Cruce Saunders chats with Jack Molisani, President of ProSpring Technical Staffing and producer of the LavaCon conference. Discover LavaCon's journey from a regional event to a commercial conference that bridges various content silos. Learn about advocating for an enterprise content strategy, public speaking, and negotiation skills. Explore the growth of DITA and the value of content specialization. This episode is a must-listen for anyone looking to develop a unified content strategy.

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