Walmart wants to “Spark Your Collection” by flaunting toys you can’t own. Hey, that sounds like every Walmart pre-order! Plus, funding is half the battle. With the G.I. Joe HasLab officially backed, all LAAT/i’s turn to Star Wars collectors. Power Rangers fans are spending V-Bucks as if translating cash into a fictional in-game currency somehow erases the concept of real-world value. It’s The Reluctant Adult Podcast.

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