Practically everyone involved with broadband projects is aware of those constituents who, for various reasons, don’t or won’t use broadband technology. Though it may be tempting to write them off, the public good is best served by closing the digital divide. But can we get there from here? Research holds the answer.

MoBroadbandNow is Missouri’s statewide initiative to expand and enhance broadband accessibility and adoption. The organization has conducted extensive research to understand how to drive digital inclusion, and they recently released an indepth report, “Understanding Internet Non-Adoption.”

MoBroadbandNow’s Managing Director Damon Porter and Project Director Anna Read help Gigabit listeners understand how to structure and execute effective research initiatives that get to the heart of non-adoption cause and effect in their respective communities. Porter and Read also present some of the main findings that can help others overcome their adoption challenges.