How Is This Better?

Trad Wives, MAHA, and the Women’s Wellness Pipeline

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A new flavor of conservative content is targeting women online—and it’s going viral. This week, Akilah Hughes explores the rise of the "tradwife" aesthetic, the MAHA (Make America Healthy Again) movement, and how a wellness pipeline is pulling women to the political right.

We talk to experts and journalists who’ve tracked this trend firsthand, from TikTok to Turning Point USA’s wellness-themed women’s conference. 

Guests:

- Madeline Peltz, independent journalist

- EJ Dickson, senior writer at The Cut


Chapters:

0:00 - Open
1:38 - How did we get here?
3:07- EJ Dickson
3:51 - How the Right has framed health and wellness
7:09 - Madeline Peltz
8:30 - Turning Point USA women's conference
10:53 - The shift from COVID
12:39 - Charlie Kirk, Turning Point USA
17:56 - The grift
19:57 - Are trad wives real?
20:25 - Nara Smith
21:45 - Ballerina Farm, poverty cosplay
23:02 - Conclusion

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