Traditionally Self-Published with Mica Merrill Rice

In this episode, Mica sits down with author Laura Camacho Frias to talk about her upcoming novel, Unwritten, launching July 14th. Laura shares her journey from a 20+ year corporate engineering career to quitting her job and writing full-time, how old childhood journals became the seed for her novel, and what she's learned navigating hybrid publishing.

In this episode, you'll hear about:

• Laura's path from engineering and corporate management into full-time writing, and the "bullfighter-level" courage it took to quit her job
• The premise of Unwritten — a dual-timeline story about a teenage boy, his missing mother, and the secrets we keep from the people closest to us
• How Laura's own childhood journals inspired the novel, and what she noticed was missing from them
• Wrestling with genre labels — literary fiction, coming-of-age, and "women's fiction" — and why she had men read her early manuscript
• Writing without an outline, and the lesson she learned about planning from her old corporate life
• Why she chose hybrid publishing with Catalyst, and what that relationship actually looks like day to day
• Who hybrid publishing tends to be the best fit for, and how the costs of self-publishing add up
• The hardest lesson from the process: learning to let go, including a rough experience at a book fair

Where to find Unwritten:

Unwritten by Laura Camacho Frias is releasing July 14th — available on Amazon and wherever books are sold. 

About Laura:

Laura Camacho Frias grew up in a small industrial town in the North of Spain. Despite her initial dream of becoming a translator for the United Nations, life happened; she studied engineering instead and moved to Portugal to complete her first degree. This turned out to be the beginning of a relentlessly high-paced 20+ year professional career, during which she worked in product and project management across several multinational industries, overseeing multi-million-dollar projects and managing brilliant minds.

Because Laura is only human — despite other people's opinions — this way of life contributed significantly to a health scare. That's when she rediscovered her passion for storytelling and became a full-time writer, focusing on stories heavily inspired by her own personal experiences.

Her partner, three kids, and two dogs ensure she still can't have either a proper relaxing day or a full writing day, but deep down, she wouldn't change it for the world. They all live together in Eindhoven, The Netherlands.

How to find Laura: 

• Personal website @  http://www.lcfrias.com
• Short stories @ https://reedsy.com/creative-writing-prompts/author/laura-camacho-frias/
• Substack about career change & life as an ex-corporate @ https://lcfrias.substack.com
• LInkedin https://www.linkedin.com/in/laura-camacho-frias/

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

Most authors think visibility means posting more content.

But what if that’s not the real strategy?

In this episode, PR specialist Allison Preston breaks down what public relations actually is, and why it’s one of the most overlooked tools for authors who want to get seen beyond social media.

We dive into the difference between PR and marketing, how “earned media” works, and practical ways authors can start building visibility—even without a large following.

If you’ve been posting consistently but not seeing results, this episode will shift how you think about audience growth and book promotion.

In This Episode, We Cover:

• What PR really is (and what it isn’t)
• The key difference between PR and marketing
• What “earned media” means for authors
• Why social media alone isn’t enough for visibility
• How to tap into existing audiences instead of building from scratch
• Beginner-friendly PR strategies you can start right now
• Where authors should be showing up beyond social platforms
• Common PR mistakes (and how to avoid them)
• And then we end with Allison's Five Best Tips for authors and the Ink Starter Lightning round

About Allison:

Allison Preston has more than a decade of experience in journalism, public relations, and strategic communications. Her work has been in front of the camera as a news anchor and reporter, and behind the scenes, pitching stories and overseeing communications for international nonprofits. She has ghostwritten opinion pieces for nonprofit and biotech leaders, hosted two podcasts, and secured media hits in major outlets including CNN, The New York Times, The Washington Post, The Guardian, NPR, and more. She is also a Young Adult Fantasy writer of power girl princesses and warrior women.

You can find her at: 

• allisonprestonpr.com
• IG: @prestonpublicrelations

or on her Author Socials:

• IG @authoralicesheffield
• TikTok @authoralicesheffield
• Substack @authoralicesheffield

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

In this episode of Traditionally Self-Published, I sit down with bestselling romance powerhouse Kandi Steiner to talk about her latest release, Love Overboard, and pull back the curtain on her incredible 12-year journey in indie publishing. From her early days balancing a corporate career in social media to managing a backlist of over 40 books, Kandi shares the raw truth about what it takes to "do the hard thing" and find your voice.

We gabbed about:

• The New Release Dirt: Kandi’s latest release, Love Overboard, featuring a reality TV trope set on a super yacht. (Out now and available everywhere)
• The Corporate Edge: How Kandi used seven years of corporate social media experience to build a marketing foundation for her books.
• The "AHA" Moment: The story behind Weightless, the breakout book that hit #26 on Amazon and gave Kandi the courage to walk away from a guaranteed paycheck.
• Trusting the Story over the Formula: Why Kandi ignores "external noise" and industry formulas to let her characters dictate the spice and pacing of her novels.
• Building a Sustainable Backlist: How Kandi manages a massive library of books to ensure there is something for every type of romance reader, from sports romance to emotional angst.
• The Power of Community: Why the shift from "masses" to "newsletter subscribers" is the key to surviving the ever-changing landscape of social media.
• And we conclude with: The Romance Author vs Thriller Author INK STARTER LIGHTNING ROUND and Kandi’s 5 Best Tips for Authors!

About Kandi:

Kandi Steiner is a USA Today and #1 Amazon Bestselling Author living in Tennessee. Best known for writing “emotional rollercoaster” stories, she loves bringing flawed characters to life and writing about real, raw romance — in all its forms. No two Kandi Steiner books are the same, and if you’re a lover of angsty, emotional, and inspirational reads, she’s your gal.

An alumna of the University of Central Florida, Kandi graduated with a double major in Creative Writing and Advertising/PR with a minor in Women’s Studies. Her love for writing started at the ripe age of 10, and in 6th grade, she wrote and edited her own newspaper and distributed to her classmates. Eventually, the principal caught on and the newspaper was quickly halted, though Kandi tried fighting for her “freedom of press.”

She took particular interest in writing romance after college, as she has always been a hopeless romantic and found herself bursting at the seams with love stories she was eager to tell.

When Kandi isn’t writing, you can find her reading books of all kinds, planning her next adventure, or pole dancing (yes, you read that right). She enjoys live music, traveling, hiking, yoga, spending quality time with her family (fur babies included) and soaking up the sweetness of life.

CONNECT WITH KANDI:

➜ NEWSLETTER: kandisteiner.com/newsletter

➜ FACEBOOK: @kandisteiner

➜ FACEBOOK READER GROUP (Kandiland): facebook . com/groups/kandilandks

➜ INSTAGRAM: @kandisteiner

➜ TIKTOK: @authorkandisteiner

➜ WEBSITE: kandisteiner.com

Kandi Steiner may be coming to a city near you! Check out her “events” tab on her website to see all the signings she’s attending in the near future.

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

You have your author website, but how can you make it work harder?

Last episode, I talked with Elina Haverinen about why writers need websites. In this episode, I’m taking it a step further and focus on what you can actually do with your website once it’s built. Your website can be more than just a landing page; it can also support your writing career, help readers discover your work, and create opportunities behind the scenes. 

In this episode, I cover three practical ways to elevate your website without overcomplicating it:

• how blogging can improve discoverability through SEO
• why every author should have a simple press kit
• how to design your site with your reader’s journey in mind

I also share a few of my favorite technical tips for authors—from optimizing SEO descriptions to using alt text and linking strategies—to help your site work for you long-term.

These small practical steps can help make your website stand out and get discovered over time. 

Websites Referenced in this Episode: 

• Reedsy: How to Build a Rocking Author Media Kit: a 7-Step Template
• Kindleprenuer: How to Write a Book Press Release (the Right Way)
• Mica Merrill Rice’s Media Page: https://www.micamerrillrice.com/media

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

Do writers really need a website anymore?

With social platforms constantly changing, many authors wonder whether building a site is even worth it. In this episode, website designer and brand strategist Elina Haverinen joins me to talk about why websites still matter—and how writers can approach branding and marketing in a way that feels sustainable instead of overwhelming.

Elina has spent more than eight years helping creatives and small business owners build websites, brands, and marketing strategies that actually support their work.

Together we unpack what writers really need online (and what they don’t), why branding is often misunderstood, and how authors can create a digital presence that grows alongside their writing career.

In this episode, we discuss:

• Whether writers actually need a website in today’s social media landscape
• Why websites are still the most stable home for your writing
• The essential pages every author website should include
• The difference between SEO and AEO (Answer Engine Optimization) and why it matters for discoverability
• What branding actually means for writers (hint: it’s not just colors and logos)
• How clarity can make marketing easier and more authentic
• Balancing writing, creative work, and real life

Elina also shares her five best tips for writers building their online presence and how authors can start small without getting overwhelmed.

Elina Haverinen is a writer and designer who works with creatives and small, thoughtful businesses. In her studio, she builds brands, websites, and marketing expressions that remember what they're made from – speaking in their own voice, from spirit to structure, from message to form. 
She lives and works between her boreal forest farm and Finland’s southwest coast, and her work sits at the meeting point of craft, story, and presence.
Elina writes about creativity, identity, and the art of being human in her newsletter and Substack publication All That You Are.

You can find her at: 

Website: elinah.studio 

Substack:  allthatyouare.substack.com

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

How do you elevate your prose without rewriting your entire story?

In this craft-focused discussion, I’m joined by editors, AJ Volante and Margie Libling from The Wednesday Refinery to talk about sentence-level revision, literary voice, and the difference between commercial and literary fiction. If you’re revising a manuscript, preparing a query package, or trying to refine your prose, this episode breaks down what actually strengthens fiction at the line level.

After a chance class on prose refinement with them, I saw a shift in my own thriller, not in the plot, but in the sentences. In this conversation, we explore how elevated prose comes from precision, restraint, and voice rather than adding more description or complexity.

We dive into: 

• What elevated prose really means
• The difference between correct writing and compelling writing
• Sentence-level habits that weaken fiction
• How to strengthen voice during line editing
• Line edits vs. developmental editing
• How prose quality affects your query package and first pages
• Refining description without listing or over-explaining
• Protecting your voice during the revision process

This episode is for fiction writers working on revision, literary fiction, thrillers, or preparing to query. If you’re trying to move from commercial structure toward a stronger literary voice, this conversation will help you understand how prose refinement shapes a manuscript.

About The Wednesday Refinery

Run by AJ Volante and Margie Libling, The Wednesday Refinery offers manuscript editing and query guidance. 

About AJ: 

AJ first started writing and editing for museum exhibits and gaming companies before realizing she wanted to help writers with their manuscripts.
When she's not working or writing dark speculative fiction, she enjoys restoring her 1924 craftsman home and taking her cats for walks.

About Margie:

Margie is a former social worker who now writes and edits full-time. She is the author of two adult fiction novels and is currently working on a third. When not at her desk, Margie spends time with her husband, two daughters, and rescue dogs.

You can learn more about them here:

• Website: https://www.thewednesdayrefinery.com/
• Instagram: @thewednesdayrefinery

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

In this episode, I’m joined by my good friend and thriller author Nicole Annbury to talk about what it really takes to write a psychological thriller that kills. (all puns intended!) We take a deep dive into the craft behind her newest novel, The Signature Line, and explore why the psychology is the story.

This is a must-listen for writers interested in psychological thriller writing, and character-driven storytelling, as well as readers who love dark, emotionally layered thrillers.

We also discuss:

• Her latest release, The Signature Line (out February 13th, 2026)
• How to build psychological tension through character
• Plotting vs. pantsing (and plantsing!) 
• Crafting endings that stay with the reader
• Writing through hard seasons and pacing creativity
• The power of writing community and support

About the book:

The Signature Line  is a psychological thriller about Dr. Carmella Carey, a feminist therapist who runs a controversial program called "Year of Self" while hiding dark secrets. When she promotes the program on TV, it angers Dylan Foster, a men's rights advocate seeking his ex-girlfriend who joined Dr. Carey's program. As Dylan's threats escalate and a serial killer begins targeting the women in the program, both characters find themselves on a collision course. This page-turning thriller examines the ultimate price of control and the dangerous consequences when ideology turns deadly.

About Nicole: 

Nicole Annbury is a writer of dark fiction in the thriller, psychological suspense, and mystery genres. She currently lives in Indiana with her husband and three cats. When she's not writing, she enjoys nature walks, true crime documentaries, reality TV viewing and going on drives with her husband. 

For more information about upcoming releases, go to her website: nicoleannbury.com

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

In this episode of Traditionally Self-Published, we sit down with professional audiobook narrator Robb Moreira to talk about what it really takes to bring stories to life in audio—and what authors and aspiring narrators need to know before stepping behind the mic. Robb has recorded for authors like Rebecca Yarros, James Patterson, Megan Lally, Frieda McFadden, Mica Merrill Rice, and so many more!

Robb shares how he got started in audiobook narration, the project that helped define his career, and why audiobook narration is about far more than having a good voice. We also dive into the realities of audiobook production, self-narration, and how AI is impacting the voice narration space. 

We Discuss:

• How Robb got started in audiobook narration
• The book that helped put him on the map
• What makes a manuscript work (or struggle) in audio
• Why audiobook narration is performance, not just reading
• When authors should, and shouldn't, narrate their own books
• The realities of production, stamina, and consistency
• AI narration: limitations and listener trust

We conclude with the INK STARTER LIGHTNING ROUND and Robb’s 5 Best Tips for Authors and Aspiring Narrators.

About Robb: 

Robb Moreira is a Bilingual Voice Actor and audiobook narrator with over a decade of experience behind the microphone. With 7 years of Conservatory Acting training and over 10 years of stage experience, Robb was looking for something different. A chance conversation with a fellow actor changed his theater trajectory to one of voiceover and Robb never looked back. 

With over 200 audiobook credits and several voice award nominations (and wins!), Robb continues to venture further into the audiobook world and sees a very busy future in the genre. Keep an eye out for future titles!

Where to find Robb: 

Socials: @robbmorieravo

Website: https://www.robbmoreiravo.com/

You can also catch his voice on audiobooks via most major retailers!

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

In this episode of Traditionally Self-Published, we discuss Creating the Rules, a women's fiction novel by Ania Ray, and explore why women writers thrive when they choose community over isolation.

Ania shares the inspiration behind the book, her journey as an indie author, and how building intentional writing spaces changes the creative process.

We Discuss:

• • Her latest release, Creating the Rules, the 3rd and final book in the Cromwell Rules series
  • Her process for writing the craft
  • The Quill and Cup Writing group and the importance of community in this industry
  • We conclude with the INK STARTER LIGHTNING ROUND and Ania’s 5 Best Tips for Authors!

About Ania: 

Ania Ray is a mama, author, and CEO of Quill & Cup, a fiercely supportive community of women who are committed to prioritizing progress on their novel and making rest a non-negotiable. When she’s not curating curriculum, hosting events, or teaching research-backed mindset tools to empower women, she’s hanging out with her family. To fill her cup, catch her hiking, planning her next trip, or enjoying a delicious meal with loved ones.

The Cromwell Rules is her debut women’s fiction trilogy, where each woman must face the worst of herself before she becomes the hero of her story. 

Where to find Ania Ray: 

Instagram: @theaniassey

Books: https://www.thecromwellrules.com 

Writing group, Quill & Cup: www.quillandcup.com 

Ania's podcast : Her Life, Her Rules

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ

In this episode of Traditionally Self-Published, I sit down with historical fiction author and English Literature teacher Catherine Astl to talk about her novel Christmas Serenades—a deeply rooted Smoky Mountain Christmas story filled with truth, tradition, and meticulously researched history.

Catherine shares how her lifelong connection to the Great Smoky Mountains shaped her storytelling, why she stays fiercely committed to historical accuracy, and how she weaves real events and family stories into engaging fiction. We discuss the simple but meaningful holiday traditions of Cades Cove, the importance of preserving the truth even when it’s uncomfortable, and the delicate balance between factual research and narrative imagination.

We Discuss:

• How Christmas Serenades brings Smoky Mountain history to life
• The simple holiday traditions of Cades Cove and why they matter
• Catherine’s extensive research process using family stories and university archives
• Why historical fiction should never “correct” or soften difficult truths
• How she balances teaching full-time with a consistent writing practice
• The power of small details, authentic dialogue, and writing with passion
• Catherine’s “Five Best Tips” for authors of any genre

Where to find Catherine and her book:

• Christmas Serenades: A Novel
• Instagram: @catherineastl
• Catherine on Facebook

About Catherine: 

Catherine Astl, a Florida-based English Literature teacher, holds a Master’s in English-Literature and Curriculum from Southern New Hampshire University, a Bachelor’s in English-American Literature from the University of South Florida, and is a graduate of the International Summer Schools Shakespeare and Literature program at the University of Cambridge. She also has an Associate of Science in Legal Assisting and spent 27 years as a civil litigation trial paralegal before transitioning to education. Catherine has published a trade magazine column, two non-fiction books, and six Smoky Mountain Historical Fiction novels.

Deeply connected to the Great Smoky Mountains—where her North Carolina roots lie—she devotes her work to preserving the stories of the people who once lived there. Inspired by childhood visits and personal ties to the region, Catherine is passionate about bringing the area's history to life, honoring the resilience and spirit of those who built communities in the park's now-preserved landscapes.

Have a publishing question? Email me at [email protected] 

Newsletter:  The Underground

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ