Dedicating a career to helping job boards and businesses increase traffic, Mark, formerly the Performance Marketing brains behind Snag-a-job, set out to optimize SEO solutions for job sites on Job Hub Central.

Mark's knowledge of this space is impressive, here's what we covered:

• Google Job Ads optimization and a fore-telling of the Alpha testing going on right now in the US

• Clean up of Google for Jobs to increase trustworthiness

• The transformation of search from Yahoo to ChatGPT

• Take the best from consumer marketing

• Know your drop rate by source so you will know where to fit the leaking bucket

• HR and AI will solve the problems of the mundane, if you let AI come up with new ideas